Category: Economics

  • Peanut and Tree Nut Processors Association Celebrates National Nut Day

    Peanut and Tree Nut Processors Association Celebrates National Nut Day

    The Peanut and Tree Nut Processors Association (PTNPA), hosted a charity event showcasing the nut industry on Capitol Hill in recognition of National Nut Day, celebrated each year on October 22nd. The event, hosted on Thursday, October 19th, included networking and volunteerism among Members of Congress, Hill staffers, industry colleagues and PTNPA Members.

    As “the voice of America’s nut industry,” the PTNPA included every commodity within the nut industry and demonstrated the efforts of its industry members which consistently provide safe, abundant and nutritious food to individuals and families across the world. More than 1,200 pounds of nut products were donated and delivered to the Capital Area Food Bank for immediate distribution to the community.

    “We’re thrilled to celebrate our industry by highlighting and donating a wide range of innovative and traditional nut products benefitting the Capital Area Food Bank,” said Jeannie Shaughnessy, CEO, PTNPA. “National Nut Day is a great time to shine light on our industry that works tirelessly to safely produce, package and transport nutritious, healthy, shelf-stable nut products, even during tricky economic and geopolitical times. We have great pride in showcasing the complexities, creativity, dedication and fortitude of the nut industry.”

    PTNPA organizations were quick to provide donations and included Algood Food Company; Blue Diamond Growers; Diamond Foods, LLC; Georgia Nut Company; Hammons Black Walnuts; Severn Peanut Co., Inc./ Hampton Farms; Hormel Foods/ Skippy’s, Hormel Foods/ Planters Nut & Chocolate Company; Pearl Crop/ Octonuts; Setton Pistachio of Terra Bella, Inc.; Truly Good Foods.

    “It is an honor to advocate on behalf of the nut industry, comprised of generous nut industry leaders, who take time to serve others and provide amazing products to those in greatest need. To work with companies who are diverse, resilient and compliance-driven innovators – and who proactively manage unthinkable challenges while making significant investments in best practices and food safety – is very rewarding. That’s the spirit of the incredible nut industry.” said Jeannie Shaughnessy, CEO, PTNPA.

    For more information, visit the Peanut and Tree Nut Processors Association online at www.ptnpa.org.

    About the Peanut and Tree Nut Processors Association

    The Peanut and Tree Nut Processors Association (PTNPA), established in 1939, is comprised of leading nut industry companies and representatives, ranging from international household brands to fourth generation family-owned businesses. The organization exists to advance the nut industry through professional networks, advocacy and education for and on behalf of its members.

  • Hazelnut Grower Modifies Weed/Sucker Spray Equipment to Save Money, Meet Needs

    Hazelnut Grower Modifies Weed/Sucker Spray Equipment to Save Money, Meet Needs

    Watch this brief interview with Daniel Ropp, host of the Nut Growers Society’s hazelnut Summer Tour this year, as he shares what he and his family have done to modify some farm equipment in the shop to save money and build their own weed and sucker sprayer to better meet their needs. Read more about Oregon hazelnut growers in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/subscribe/

    Please thank this video’s sponsor George Packing Company for their industry support.

  • Organic Center Awarded Nearly $900,000 in Research Grants, Including Study of Orchard Grazing Benefits

    Organic Center Awarded Nearly $900,000 in Research Grants, Including Study of Orchard Grazing Benefits

    The Organic Center is thrilled to announce it is the recipient of almost $900,000 in federal funds through the U.S. Department of Agriculture’s Organic Agriculture Research and Extension Initiative (OREI) research program. The funds will enable The Organic Center to collaborate in four new important OREI research grant projects.

    The projects announced by USDA will address a host of vital and diverse challenges facing today’s organic agriculture, including how to ensure food safety in organic production systems; the exploration of organic farming methods that increase resilience to climate change and also help fight pests; the benefits and challenges of livestock grazing in orchards; and ways to expand organic cotton production in the United States.

    USDA awarded a total of more than $50 million in grants for 24 OREI projects and for 8 Organic Transitions Program (ORG) projects. ORG helps existing and transitioning organic livestock and crop producers adopt organic practices.

    The OREI awards totaled a little over $43 million in funding. OREI helps support wide-ranging research projects that specifically address the most critical issues impacting organic growers. The 2018 Farm Bill approved increasing funding for OREI to $50 million per year by 2023, thus establishing permanent funding for the program.

    “Our mission is to strengthen and advance organic farming through science-based research, and this unprecedented level of funding from USDA will do much to help us achieve our goal,” said Dr. Amber Sciligo, Director of Science Programs for The Organic Center (TOC). “We are extremely honored to be partnering with esteemed research institutions, universities, and non-profits in these projects, and to support the growth, expansion and continued improvement of organic.”

    What the projects are  

    Developing Risk-assessment, Educational, and Communication Tools to Lower Food Safety Barriers for Organic Specialty Crop Growers.

    Food safety is of paramount importance for every organic grower, but organic producers face unique challenges in trying to meet both National Organic Program standards and multiple food safety requirements. The Center’s biggest single award of almost $635,000 is for collaboration in a project led by the University of Rhode Island to equip organic growers and industry stakeholders – organic technical assistance/trainers/certifiers and food safety auditors/inspectors – with science-based tools and training to enable them to comply simultaneously with organic agriculture rules and food safety requirements. A key function of The Organic Center will be to host 10 regional, in-person workshops with farmers, organic inspectors and certifiers and food safety auditors and inspectors to help the organic experts understand the biggest food safety rules challenges and to educate the food safety specialists on organic practices, particularly those that may conflict with food safety rules.

    Expanding Resilient Climate and Pest Protection Systems for Diversified Organic Specialty Crop Producers.

    Dealing with insect pests, weeds and severe weather are challenges for every farmer, and even more so for organic producers who do not use chemical pesticides, herbicides and synthetic fertilizers. Organic vegetable growers are especially susceptible to invasive insects and weeds and the vagaries of today’s climate. The Organic Center has been awarded $101,000 to work with the University of Kentucky and the non-profit organization Organic Voices to help advance the awareness and most effective use of mesotunnel protection systems – fine-mesh netting barriers secured over specialty crops – that have been proven to provide a dual purpose protection system for organic vegetable producers, including small-scale farmers, homesteaders, and gardeners.

    Influence of Orchard Grazing on Soil Health and Pest Control While Mitigating Food Safety Risk.  

    The benefits of grazing sheep or other livestock to help convert cover crops to manure are becoming more well known, and interest in grazing livestock on cover crops in nut orchards has shown a steady increase in recent years. However, there are concerns about food-borne pathogens and food safety with this practice. The Organic Center, with a $75,000 award, will collaborate with the University of California at Davis to help design and coordinate an integrated research-extension approach to assess the benefits of livestock grazing on cover crops on bacterial populations, soil health, pest control and economic outcomes, with the goal to enhance the value of cover crops while limiting food safety risks in organic orchards in two distinct nut orchard regions in California.

    Expanding Organic Cotton Production in the US Cotton Belt Through Research and Outreach on Organic, Regenerative Practices.  

    The organic cotton sector in the U.S. is currently a $2 billion industry and is poised for rapid growth, fueled by consumer demands and growing interest among leading textile industry players to include organic cotton in their product portfolios. But organic cotton acreage in the United States remains small, and the need to increase domestic cotton production is critical. The Organic Center has been awarded almost $60,000 to work with Texas A&M University to help implement a coordinated research, extension and education program to promote and expand organic cotton production in the U.S. Cotton Belt.

    “The OREI program provides the most important pool of funds to advance our work at The Organic Center,” said The Organic Center’s Sciligo. “While this pot of funding has seen tremendous growth through the implementation of the last farm bill, future bills need to continue to increase the funding dedicated to organic research. We have come a long way in the past few decades, but with the increased demand for organic in the marketplace and the initiation of several USDA programs aimed at significantly increasing organic transition, the need for current organic research is unprecedented.”

    About The Organic Center

    The Organic Center’s mission is to convene credible, evidence-based science on the health and environmental impacts of organic food and farming and to communicate the findings to the public. The Center is an independent non-profit 501(c)(3) research and education organization operating under the administrative auspices of the Organic Trade Association.

  • Minimize Potential Sudden Autumn Freeze Damage in Walnut

    Minimize Potential Sudden Autumn Freeze Damage in Walnut

    Damage from a sudden autumn freeze can occur when trees experience freezing temperatures prior to going into dormancy. With sudden autumn freeze damage occurring in three of the last five years, preparing for these freeze events needs to be a regular part of every walnut grower’s summer and fall orchard operations. The best approach to escape damage from a fall freeze is to have frost alarms ready and turned on by October 15, completely rehydrate trees after harvest, and actively irrigate during frost events.

    Left: Withhold irrigation until a terminal vegetative bud sets on the trunk. Right: After a severe freeze event cut into the southwest-facing trunk, looking for dark brown discoloration of the cambium. (Photos: Janine Hasey)

    Steps to prepare:

      1. Tender new growth is most vulnerable to freeze damage: prevent trees from pushing late-season growth by cutting off N applications by mid-August (young trees) or early September (mature trees).
      2. For young trees, withhold irrigation starting in early to mid-September, waiting to resume irrigation until after a terminal bud (left photo) is set on the trunk. After the terminal bud has set, resume irrigation to avoid tree stress and defoliation. For bearing trees, terminal buds usually set as a side effect of the water cutoff done ahead of harvest.
      3. Keep groundcovers cut to 2 inches or less starting in mid-October. This allows sunlight to reach the soil surface, storing heat for a warmer orchard through the night.
      4. Rehydrate trees immediately after harvest, and actively monitor soil moisture and freeze predictions (usually from mid-October through December) until trees are acclimated to frost (see note below). Trees with adequate soil moisture are better able to withstand low temperatures without damage than trees in dry soil. This is because water-filled spaces in the soil conduct and store more heat than empty airspaces. If a freeze is predicted and the soil is dry, it should ideally be wetted 2 to 3 days before a freeze event. Light irrigation to moisten a dry soil surface the morning before a frost will help obtain the greatest heat storage for re-radiation at night (if there is no ponding going into the freeze event).
      5. Some growers with the ability to actively irrigate during sudden autumn freeze events have reported great success in preventing damage. We know from work in almonds that active frost protection can achieve as much as 4 degrees of warming with solid set, 1-2 degrees with micro-sprinkler, and maybe even some benefit running a drip system.

    When do you no longer have to worry about preparing for the next freeze?

    Fully dormant mature healthy trees can tolerate temperatures to the low 20’s (°F) or below. We believe walnuts acclimate by having the first mild frost events in autumn with lows near or just below 32° F. However, we do not know how many mild freezes are required to acclimate trees in autumn. If the soil is dry ahead of the third, fourth, and maybe additional freeze events – it’s better to irrigate and be safe if you can do so. In addition, consider keeping up your freeze response program longer into fall or early winter for younger orchards with lots of current season’s growth.

    If you suspect freeze damage occurred, cut into the branches shortly after the freeze event and check the tissue for drying or browning (right photo). Sunburn after freeze can further damage tissue on the southwest side of the tree. Paint the southwest side of damaged trees with 50% diluted (1:1 water to paint) white interior latex paint. Painting up to a week after the freeze event can reduce additional damage by half or more. You can learn more about freeze recovery in our article 2020 Walnut Freeze: Road to Recovery.

    — By Luke Milliron, UCCE Farm Advisor Butte, Glenn, and Tehama Counties; Jaime Ott, Orchard Systems Advisor, Tehama, Shasta, Glenn, and Butte Counties; Janine Hasey, UCCE Farm Advisor Emerita; and Joe Connell, UCCE Farm Advisor Emeritus

  • Managing Salty Soils and Water

    Managing Salty Soils and Water

    Almond Board of California — Salinity poses a significant challenge to almond growers in certain areas and can greatly impact the performance of an orchard over time, costing producers in lost income. According to Mae Culumber, nut crop advisor from the University of California Cooperative Extension, almond trees are salt-sensitive and understanding soil salt levels and water sources become crucial even before planting an orchard.

    Mae Culumber, UCCE Fresno County Nut Crops Advisor

    There are two types of salt stress that impact almond trees — osmotic stress and specific iron toxicity. “It’s important to know the type of problem that you’re dealing with, particularly when you have a change in water source, to know what the composition of salts is,” Culumber said.

    Osmotic stress arises from salt accumulation, hampering water and nutrient uptake, leading to reduced vigor and early yield loss. If salt accumulates over time, specific iron toxicity becomes evident, causing the tree to absorb salts and accumulate in the roots, resulting in necrotic leaves. This damages the tree’s ability to photosynthesize and nourish developing kernels.

    Culumber said maintaining a balance between salinity and amendments is essential and regular soil sampling helps decide between water or soil applied amendments. “Annual sampling is recommended for the soil, and we want to sample at both depth and the top zero to three inches,” Culumber said. “That will help us decide whether or not we’re going to use water applied or soil applied amendments.”

    A newly introduced management guide provides insight into different salt types, their impacts on almonds and sources of stress. The Salinity Management Guide for Almonds, written by Culumber and co-produced by the Almond Board of California and UC ANR, simplifies complex calculations, and helps growers develop customized strategies based on their soil and water analyses.

    “The guide tries to break it down into individual steps and tell you exactly what measurements that you need from those soil and water analysis to make those calculations. We tried to make a complicated subject of calculating these amendments into something that everyone can do based on looking at that information.”

    This comprehensive guide offers a solution-driven approach to tackling salinity issues, empowering almond growers to make informed decisions and implement effective strategies for successful yields. The resource is available in a physical copy that can be ordered through ABC’s Grower Resources order form, and as a downloadable PDF on Almonds.com.

  • Introducing a Butte County UC Walnut Variety Trial

    Introducing a Butte County UC Walnut Variety Trial

    A ten-acre Butte County Walnut Variety Trial was planted at the Chico State Farm in May of this year. A collaboration between Chico State, UC Davis Walnut Improvement Program, and UC Cooperative Extension, this variety trial aims to identify new varieties that will perform exceptionally well in this region. The orchard is being managed using conventional practices that are currently industry standard for Chandler production. Eighteen new selections developed by the UC Walnut Improvement Program are planted in the replicated trial, along with Solano, Wolfskill, Howard, and Chandler. All trees are planted on RX1 rootstock on a 26’ X 26’ spacing with micro-sprinklers. The selections were chosen for qualities including kernel color and size, yield, blight ratings and late flowering dates in preliminary greenhouse and small plot field trials. Early bearing, long-term yield and nut quality, resistance to and avoidance of walnut blight, as well as heat tolerance will be monitored over the next several years.

    Generous support from the Walnut Board of California, Sierra Gold Nurseries, Crain Ranch, M&T Chico Ranch, and the staff and management at the CSUC University Farm made this project possible. Additionally, the variety trial was recently awarded funding by the CSU Agricultural Research Institute, which will support ongoing field operations, student involvement and training on the farm, and data collection and testing in the field. We will provide periodic updates on the progress of the variety trial and host field meetings in the years to come, but if you’d like to learn more please contact Clarissa Reyes, Orchards Farm Advisor based in Yuba/Sutter Counties at: clareyes@ucanr.edu or Becky Wheeler-Dykes, Orchard Systems and Weed Ecology Farm Advisor based in Glenn County at bawheeler@ucanr.edu.  — By Becky Wheeler-Dykes, Orchard Systems and Weed Ecology Farm Advisor, Glenn, Colusa, and

    Tehama Counties
  • Snacking Matriarch Promotes Almonds in Germany

    Snacking Matriarch Promotes Almonds in Germany

    Almond Board of California — The Almond Board of California launched a new marketing campaign in the German market this August. Germany is the largest economy in Europe and has an almond-per-capita consumption that is tied with the U.S. at 2.27 lbs. The campaign – The Mother of All Snacks – repositions almonds from a baking ingredient to a snack, providing a daily dose of natural goodness for health and wellness-conscious Germans.

    There is strong momentum in the German market, which constitutes 25 percent of Europe’s gross domestic market (GDP) and is home to 19 percent of the total European Union (EU) population. Almond shipments to the country totaled over 10 million pounds in 2017 and 2018, prior to the COVID pandemic. Germany shipment numbers have rebounded post-COVID and eclipsed the 14 million pound number in 2023.

    While recent global developments such as the pandemic, the war in the Ukraine and economic challenges have caused uncertainties across Europe, the German market is known for stability as well as resilience and there is still much opportunity for growth in almond consumption.

    Less oven, more handfuls

    The new campaign builds on insight that Germans are looking for a healthy and natural snack in a market where power bars, protein products and supplements are booming. Almonds are often overlooked, seen primarily as a baking ingredient. The new campaign aims to change this perception and capitalize on the fact that almonds are among the longest-cultivated plants in the world. From health benefits to portion size, they naturally have the attributes that are valued by German consumers.

    About the campaign

    This campaign is set in Mother Nature’s paradise and shows how even Mother Nature’s day can go off the rails. And when it does, she turns to the natural power of almonds to refocus, reset and take back her day. The tone is modern, bright and humorous, and highlights the natural, energizing attributes of almonds.

    The campaign is targeted towards women who believe food should be exciting, convenient and healthy. German consumers also really care about the earth as well as sustainability and the more they learn about how almonds are grown, the better they feel about eating them.

    The Mother of All Snacks campaign launched August 21 across TV, social and digital media. Also, the Bring! mobile shopping app will connect almonds directly to users with digital shopping lists via their mobile devices. The campaign will be accompanied by various public relations activities such as media outreach and partnerships as well as working with a variety of social media influencers. All media will link to an online webpage which will act as a source of information on the campaign, almond health & nutrition and sustainability efforts by the Almond Board and highlight dedicated partnerships and influencers.

  • Snacking on Almonds can Support Weight Management

    Snacking on Almonds can Support Weight Management

    Almond Board of California — Two new studies build on the large body of scientific evidence suggesting that almonds can improve diet quality and aid in weight management. They may also support weight loss as part of a reduced-calorie diet among adults with overweight or obesity.

    The first study, published in Obesity and funded by the Almond Board of California, tracked 140 Australians aged 25-65 years with overweight or obesity for nine months. For the first three months of the study, the participants reduced their daily calories by 30% through either a nut-free or almond-enriched diet (with almonds providing 15% of their daily calorie needs, which is approximately 1.0-1.76 ounces/30-50 g). On both diets, participants lost an average of 15 pounds (7 kg) and improved their lean body mass after three months. Moreover, they continued to lose weight, about 2 pounds (approximately 1 kg), during the subsequent six months.

    “Sustaining weight loss after a weight management program can be challenging, with many people gaining weight back at the end of the calorie restriction phase of their program,” said Dr. Alison Coates, Professor of Human Nutrition and Director of the Alliance for Research in Exercise, Nutrition, and Activity at the University of South Australia. “This study showed that adding almonds to a weight management eating plan can not only promote meaningful weight loss but also offer a healthy and sustainable dietary addition.”

    Participants who ate almonds also saw improvements in some lipoprotein subfractions (the different types of lipoproteins that carry cholesterol and triglycerides in the blood), which may reduce cardiovascular risks. Scientific evidence suggests but does not prove that eating 1.5 ounces per day of most nuts, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Future research should investigate different doses of almonds and test people with additional heart disease and diabetes risk factors, as the results are not generalizable to populations with chronic diseases.

    The second study was a 12-month study, published in the American Journal of Clinical Nutrition and also funded by the Almond Board of California, which found that almonds, when eaten long term as a snack, can improve overall diet quality without causing weight gain among healthy non-obese, habitual snacking adults in New Zealand. Half of the 136 participants were assigned to eat either 1.5 ounces (43 g) of almonds or 10% of their daily calorie needs (whichever was greater) while the remaining participants in the control group consumed a calorie-matched high-carbohydrate snack. Participants in the almond group consumed significantly more protein, polyunsaturated and monounsaturated fats, fiber, vitamin E, calcium, copper, magnesium, phosphorous, and zinc, and less carbohydrates and sugar than the control group.

    There were no statistically significant weight changes or changes in lipids during the study in either group, suggesting almonds did not cause weight gain. Women in the almond group did not have a statistically significant change in visceral fat, but men had a statistically significant increase in visceral fat compared to the biscuit group. This finding has not been observed in previous studies, but it is important to note that this intervention was conducted during the COVID-19 lockdown, which may have affected eating habits and exercise levels. The participants were people at a normal weight or overweight so results may not be generalizable to other populations such as those with obesity.

    Together, these studies add to a growing body of scientific evidence suggesting that almonds, when eaten as part of a healthy diet, do not cause weight gain, can be included in reduced-calorie weight loss diets, and may improve overall diet quality and lower heart disease risk.

    One ounce (28 g) of almonds provides 4 g fiber and 15 essential nutrients, including: 77 mg magnesium (18.3% DV), 210 mg potassium (4% DV), and 7.27 mg vitamin E (50% DV), making them a great snack for balanced weight management eating plans. One serving of almonds (28 g) has 13 g of unsaturated fat and only 1 g of saturated fat.

    Study Findings At-a-Glance

    Study 1: Almonds vs. Carbohydrate Snacks in an Energy-Restricted Diet: Weight and Cardiometabolic Outcomes from a Randomized Trial

    • In this largest study to date of almonds and weight management, participants following an almond-enriched diet consumed 15% of their daily calorie needs from 1.0 to 1.76 ounces (30-50 g) of whole, unsalted almonds, while the nut-free control group consumed 15% of their calories from carbohydrate-rich snacks. Both groups reduced their overall energy intake by 30% for three months followed by a six-month weight maintenance phase.
    • Both groups experienced weight loss during the intervention phase as well as improvements in blood pressure, total cholesterol, harmful LDL-cholesterol, triglycerides and beneficial HDL-cholesterol.
    • The almond group saw greater improvements in lipoprotein subfractions (the different types of lipoproteins that carry cholesterol and triglycerides in the blood), which may reduce cardiovascular risks.
    • Limitations: Future research should investigate different doses of almonds and test people with additional heart disease and diabetes risk factors as the results are not generalizable to populations with chronic diseases.

    Study 2: Comparing the Effects of Consuming Almonds or Biscuits on Body Weight in Habitual Snackers: A 1-Year Randomized Controlled Trial

    • In this study, 136 normal weight or overweight snackers added either 1.5 ounces (43 g) of almonds (about 10% of their daily calorie needs) or an equivalent amount of biscuits to their diet.
    • Researchers measured baseline body weight, body composition, fasting blood samples and resting metabolic rate. Participants completed a 3-day weighed food record and a sleep questionnaire. Participants were encouraged to consume their study snacks as their first snack of the day. Measures were repeated at 3, 6 and 12 months.​
    • For the almond group, absolute intakes of protein, total fat, polyunsaturated and monounsaturated fats, fiber, vitamin E, calcium, copper, magnesium, phosphorous, and zinc increased. The almond group had significantly lower energy intake from carbohydrates and sugar compared to the biscuit control group.
    • There were no statistically significant weight changes or changes in lipids during the study in either group.Women in the almond group did not have a statistically significant change in visceral fat, but men had a statistically significant increase in visceral fat compared to the biscuit group.
    • Limitations: The study was conducted during the COVID-19 lockdown which may have affected eating habits and exercise levels. The participants were people at a normal weight or overweight so results may not be generalizable to other populations such as those with obesity
  • Turkey Expects Lower Pistachio & Hazelnut Crop This Year

    Turkey Expects Lower Pistachio & Hazelnut Crop This Year

    The “off-year” for production will push Turkey’s pistachio production lower in Marketing Year (MY) 2023/24. The production of almonds and walnuts is forecast slightly higher but hazelnut production is expected to go down. Even though domestic tree nuts production continues to grow, Turkey is projected to import sizeable volumes of almonds and walnuts in MY 2023/24 to meet steady consumer demand. Imports of U.S. tree nuts continue to be disadvantaged by a 10 percent retaliatory duty, which Turkey imposed after the United States levied Section 232 tariffs on Turkish steel and aluminum. However, despite this additional tax and growing competition, the United States is still the one of the top suppliers of walnuts and almonds to Turkey.

    Pistachio Production

    Turkey’s pistachio production in Marketing Year (MY) 2023/24 is forecast at 160,000 metric tons (MT). Production volumes will decrease compared to the previous MY since MY 2023/24 is considered an “off-year” in the production cycle for pistachios. Still, production will not be as low as some of the earlier off-years. Production will be buoyed by an increase in the number of bearing trees. According to the Turkish Statistical Institute (TurkStat), there were an estimated 58 million bearing pistachio trees at the beginning of the current marketing year, up nearly 5 percent from last year. There are also about 25 million non-bearing trees, which is about 7 percent higher than a year ago.

    A few large earthquakes in February 2023 struck the two largest pistachio producing provinces, Sanliurfa and Gaziantep. The Government of Turkiye (GoT) and market resources indicate that the earthquake had minimal effect on pistachio production in the area, though.

    MY 2023/24 pistachio production, which is mostly rain-fed, will also benefit from improved rainfall conditions during the 2023 spring. However, there were two large floods in March 2023 in Sanliurfa which adversely affected some pistachio trees. Sanliurfa also saw some frost over a few nights in April and May 2023. Farmers tried to protect their orchards by making big bonfires. According to market sources, this method protects some of the fruits from freezing, though not all of them. Since the effects of these adverse events is limited in area, the effect on total production is minimal.

    Pistachio growers continue to replace their older trees, some of which are more than 50 years old, with younger trees in hopes of improving yields and increasing profit margins. Younger trees are less affected by the periodicity. Market sources also indicate that planting of the Siirt variety, known to be less periodical, is also increasing, though the Antep variety is still dominant in Turkey.

    With improved farmer training over the last decade, growers now appreciate and understand the importance of planting male trees in their orchards. At the same time, market sources report that in recent years some farmers, who were looking for higher profit margins, stopped planting lentils, barley, and even wheat to start growing pistachio trees. The new trees and orchards being planted will help lift Turkey’s overall yields and production levels in the coming years.

    Pistachio yields and production levels can vary dramatically between on- and off-years. The average pistachio yield is around 4 kilograms (kg) per tree in on-years and around 2 kg per tree during off-years. However, periodicity effects on yield have decreased in recent years due to the reasons explained above.

    Pistachio production is widespread throughout Turkey, with 56 of 81 provinces growing pistachios, according to the Gaziantep Commodity Exchange (GCE). However, the two southeastern provinces of Gaziantep and Sanliurfa account for 80 percent of total production. The southeastern provinces of Adiyaman, Siirt, Kilis, Kahramanmaras, Mardin, and Diyarbakir account for another 15 percent of total production. The remaining five percent is thinly spread across the Aegean, Mediterranean, and Marmara regions, where production has slowly increased over the last decade.

    There are two main types of pistachios grown in Turkey, the Gaziantep (Antep) variety and the Siirt variety. Both are unique to Turkey and differ in size and shape compared to the pistachios grown in Iran and the USA. The Antep variety accounts for 85 percent of pistachios grown in Turkey. The Siirt variety makes up the remaining 15 percent of production; the Siirt variety is considered a higher- yielding variety than the Gaziantep variety.

    The quality standards for Turkish pistachios are directly related to the size of the nut. 90 nuts or fewer per 100 grams is considered first quality; 90-100 nuts are second quality; 100-120 nuts are third quality; and more than 120 nuts are fourth quality. Turkey’s production of high-quality pistachios is predicted to increase in the future with the increasing number of new trees.

    In recent years, to mitigate the natural “off year/on year” production cycle, pistachio growers have started using good agricultural practices, especially in parts of southeastern Turkey. With support from local universities and other institutions, farmers are gradually realizing that higher yields can be achieved with “good” soil conditions, better tree care, and irrigation. While the number of irrigated orchards has grown in the last few years due to abnormal drought conditions, only a fraction of total production is irrigated.

    Since 2011, the Turkish Foundation for Combating Soil Erosion, Forestation, and Protection of Natural Habitats (TEMA), with contributions from private companies, has undertaken a project to increase the pistachio yields in the Gaziantep and Sanliurfa provinces. The project, which is called “May you have abundant pistachios,” trains farmers how to properly care for their trees. The training focuses on improving pruning and trimming techniques, as well as better fertilizer and pesticide application practices. Farmers who have been trained under this program and applied these best practices have seen their yields triple. Meanwhile, universities in the major pistachio growing regions in Turkey have developed better production methods and plant protection measures to help farmers improve yields.

    Almond Production

    Almond production for MY 2023/24 is forecast to increase year-over-year to 24,000 MT. This projected increase is attributed to an increase in the number of bearing trees.

    The devastating earthquakes of February 2023 in the southeast region of Turkey affected Adiyaman and 10 other provinces. Adiyaman province is the largest almond growing region in Turkey, Kahta being the leading area of production. Market sources confirm the GoT’s assessment that almond production was not affected by the earthquake. Although there was a problem related to human resources in the immediate aftermath of the quakes due to evacuations, by the harvest these challenges were reduced, if not totally solved.

    In March 2023 there were heavy rains and floods also affecting Adiyaman. Sources indicate that there was some frost and hail in April and May which hindered yields this year in the localities where those weather patterns occurred.

    In line with past practice, the Chambers of Agriculture in Adiyaman and Kahta continue to press Turkey’s Agricultural Credit Cooperative Union (ACCU) to fix a higher purchase price for almonds and to set it earlier in the season. As of mid-September, though, ACCU has not yet set a purchasing price. Private traders use the ACCU purchase price as a benchmark in setting contract prices. The president of the Kahta Almond Producers Union indicated that a price needs to be announced and asked GoT to raise the customs tariffs, as he claims they have been gradually lowered in recent years. In August, the president of the Kahta Chamber of Agriculture declared that the purchase prices to be declared by ACCU should be a minimum of 50 – 55 TL/kg for inshell almonds, although that number was about 30 TL/kg in the previous harvest.

    Almond growers continue to plant new trees and break ground on new orchards in response to strong domestic demand for almonds and with support from the GoT’s various support programs. The GoT encourages producers to establish new orchards by allocating free land for 49-years, providing interest- free financing, and delivering general support payments to farmers. In 2020, the Turkish Ministry of Agriculture and Forestry (MinAF) published an investor guide on its website to assist investors looking to plant new almond orchards. (Note: the guide was taken down from MinAF’s website a year after publication.) The guide explained the technical and financial aspects of starting a 100-hectare orchard. The guide noted that a return on investment was to be expected after seven years.

    As a result of the aforementioned government support programs, and the attractive nature of the investment, the private sector has concentrated on planting new almond orchards in Izmir, Manisa, Mugla, Denizli, Sanliurfa, Canakkale, Adiyaman and Karaman provinces. The investments in new orchards, once fully realized, will increase almond production in the medium term.

    The district of Kahta within the Adiyaman province has been the leading producer of almonds in Turkey since 2016, according to the Kahta Union of Almond Producers. The group’s plan is to increase almond orchard acreage to 100,000 ha by 2023/24 in order to produce enough almonds to meet domestic demand. According to the Kahta Chamber of Agriculture, the district will reach its acreage goal as of MY 2022/23, though many of the newly established orchards still have large numbers of non-bearing trees. As for the Union’s production target, it seems unreachable for the time being.

    In earlier decades, MinAF has instituted special afforestation projects aimed at increasing the number of planted almond trees. While the number of planted trees has increased as a result of these projects, almond production has not significantly increased, since the trees were planted in marginal areas and were not carefully tended.

    Walnut Production

    For MY 2022/23, walnut production is forecast at 69,000 MT, slightly up from the previous year. Although the number of bearing trees increased, there have been droughts throughout the country from fall 2022 to spring 2023, and again in summer 2023. Spring 2023 saw excess rainfall, causing floods in several areas. There was also frost and hail damage seen in several areas of the country. Under the circumstances, production has remained stable.

    Walnut trees grow in almost every province of the country, but commercial walnut orchards are still a relatively new phenomenon in Turkey. The GoT has instituted various programs to increase commercial production, allocating free land for 49-years, providing interest-free financing, and delivering general support payments to farmers. This support has spurred farmers and others in the private sector over the last couple of decades to open new orchards throughout the country, including the Aegean, Marmara, southeastern Anatolia, and Mediterranean regions. However, even with these new orchards, the domestic production of walnuts is still inadequate to meet the growing demand of Turkish consumers.

    Over the last 20 years, MinAF has undertaken special afforestation projects, in an attempt to boost commercial walnut production. However, these initiatives did not yield the expected results since many of the trees were planted in marginal soils or unsuitable locations. Irrigation to these afforested lands is generally unavailable or too costly. In contrast, the newer commercial orchards are more successful since they use up-to-date techniques, and many have access to irrigation.

    Up until the last 10-15 years, there was not a standard walnut variety being grown in Turkey. However, as growers have come to appreciate that certain propagation techniques result in higher yields, the use of standard varieties has now become more widespread. Chandler is the most popular walnut tree variety. However, there is still a need for introducing higher-yielding varieties that are suitable for local growing conditions. Turkey’s leading walnut research establishment, the Yalova Horticulture Research Institute, is developing new varieties for commercial production in different parts of the country.

    The Turkish Walnut Producers Association (TWPA) was established in 2021 and held its first general assembly that summer. The association has about 30 members, who are all large, commercial growers by Turkish standards. As of 2022, association members collectively own 35,000-40,000 da of orchard land that is covered with 1 million trees. The Association’s members employ modern agriculture techniques on their mechanized commercial operations. The association aims to produce 20,000 MT, which is equivalent to about one-third of Turkey’s current production volumes, within the next 2-3 years. The association held Turkey’s first “International Walnut Conference” in September 2022, though as of August 2023 there are no signs that they will have a second one.

    As of June 2023, TWPA announced that they will establish a brand in order to better market domestic walnuts. TWPA has stated that it is very hard for small domestic producers to get onto shelves of supermarket chains, because organized retail chains demand a steady supply of large amounts of walnuts, and are therefore bound to sell imported walnuts which can be steadily supplied. In order to get market access to small domestic producers, TWPA is establishing a brand under their Turkish acronym, CÜD. This brand will pack walnuts inshell in net bags of 1 kg to be sold in supermarkets with the 2023 harvest season. As of mid-September, though, they are not in stores. TWPA claims domestic production is tastier than any imported walnuts and is presented to the consumers at a better quality since they are not fumigated.  Moreover TWPA is lobbying the GoT to increase customs tariffs to 43 percent, as they were before 2018.

    Hazelnut Production

    Note: USDA does not maintain a Production, Supply and Distribution for hazelnuts.

    Turkey is the largest producer and exporter of hazelnuts in the world, accounting for about 70 percent of world production and around 75 percent of world exports. Production in MY 2023/24 is forecast lower year-over-year at 600,000 MT. By comparison, TurkStat is predicting production will reach 730,000 MT and the Turkish Union of Chambers of Agriculture predicted 718,000 during this period before the harvest started. Market sources believe this number is too high, though. During the harvest, it is understood that yields were not as high as expected.

    Most years, the Turkish Grain Board (TMO) purchases and stores hazelnuts on behalf of the Turkish government. In the beginning of August this year, the President of Turkiye announced the official purchase price that TMO will pay for hazelnuts. The purchase price for Giresun quality hazelnuts is 84 TL/kg, almost double last year’s. The purchase price for Levant quality hazelnuts is 82.50 TL/kg, nearly a 60 percent increase compared to a year ago. Growers book appointments online to sell their hazelnuts to TMO. TMO pays the grower 21-days after receiving the hazelnuts in its warehouse. Since the actual crop was much less than predicted by GoT, the market price of hazelnuts surpassed these official prices reaching about 90 TL/kg quickly after harvest started, so not many were willing to sell their crop to TMO this year. TMO was advised to increase purchase prices if they wanted to stock hazelnuts on behalf of the GoT. In addition to TMO, the Union of Hazelnut Agriculture Sales Cooperatives (FISKOBIRLIK) sometimes purchases and stores hazelnuts to help keep domestic prices stable. As of September 15th, FISKOBIRLIK is purchasing the lowest quality Giresun variety hazelnut for 98 TL/kg.

    The largest single buyer of Turkish hazelnuts is Italy’s Ferraro Hazelnut Company, the owner of the Nutella brand. Ferraro is the biggest hazelnut trader in Turkey, buying about one-third of Turkey’s annual hazelnut export volumes. Ferraro’s announced purchase price is slightly lower than the TMO rate at 80 TL/kg as of September. Approximately half of Turkey’s hazelnut exports are handled by international companies, such as Ferraro.

    Although hazelnuts are grown in more than 48 provinces around Turkey, production is primarily concentrated along Turkey’s Black Sea coast. Hazelnut orchards are typically located within 30 km of the coast. In the western Black Sea region, the growing region starts at Zonguldak (east of Istanbul on the Black Sea coast) and extends east along the entire Black Sea and the mountains until close to the Georgian border. There are approximately 500,000 producers and 4 million people directly or indirectly employed by hazelnut production in Turkiye on an area of around 725,000 hectares.

    Hazelnuts require relatively little effort to cultivate and input requirements are low. However, with better maintenance, the yield efficiency of Turkish hazelnut orchards could easily be improved. Due to socio-economic reasons, Turkish hazelnut orchards are not well maintained, and the trees are aged with some orchards dating back 70 years. Turkish hazelnuts usually mature between early and late August, depending on the altitude of the orchard and weather conditions. Hazelnuts are hand-picked from the trees and dried in the sun. Harvesting takes place during several weeks in August and September.

    Read the full USDA-FAS report HERE

  • China Forecast on Tree Nut Production and Imports

    China Forecast on Tree Nut Production and Imports

    The USDA FAS (Foreign Ag Service) stationed in China forecasts commercial production of in-shell walnuts to remain unchanged from the previous year at 1.4 MMT (Metric Tons) in MY (Market Year) 2023/24. Cold winter temperatures in Xinjiang damaged the almond crop this year. FAS China forecasts almond production will drop sharply to 5,000 MT. Despite a slowed economy, solid demand and abundant global supplies of almonds and pistachios will encourage increased imports of these commodities. At the same time, retaliatory tariffs have reduced the market share of U.S. almonds and pistachios in China. There is demand for a limited volume of imported walnuts to supply a niche market.

    Production

    Walnuts

    FAS China forecasts commercial production of in-shell walnuts at 1.4 MMT in MY 2023/24 (September-August), unchanged from the previous year. Despite unusually cold temperatures in winter 2022, walnut production in Xinjiang, the leading producer, will remain at the same level of last year, according to local trade sources. In Yunnan, the second largest producer, traders reported that heat damage between April and May 2023 will reduce walnut production mildly. A severe frost also occurred in April in Shanxi, Shaanxi, and Henan during walnut pollination, which negatively impacted the crop, leading to a 10-20 percent production decline in these minor walnut producing provinces, according to local traders. However, media reported that walnut production will increase significantly in southwestern China, especially Chongqing municipality, offsetting crop losses elsewhere.

    The walnut acreage is stable for now but will possibly decline in the future because of over production. Industry sources indicate that the country’s actual walnut production is much larger than the commercial production because high labor costs in some areas, especially in the high mountains in Yunnan, leave many walnuts unharvested. In addition, traders report that farmers harvest walnuts from older trees in northern China. In Hebei province, for example, producers will crush the walnuts into oil for their own consumption rather than selling the crop. In addition, walnut farmers harvest around 10 percent of Chinese walnuts prematurely and sell them fresh (without the drying process) at various local markets.

    Walnut quality varies from place to place due to a variety of reasons as well as the level of attention that growers give them. Currently, walnuts are planted in 21 provinces, and each province plants its own varieties, none of which are comparable with the U.S. and Chilean varieties such as Chandler that are favored because of organoleptic properties such as their light (kernel) color and no bitter taste. In addition, many farmers do not take particular care of their walnut plants, most of which sit on mountain/hill slopes, given poor market returns. However, Xinjiang walnut growers have improved varieties that produce higher quality walnuts and grow walnuts on level fields that allow them to use mechanized farming to reduce labor costs and increase yields. Taking advantage of its geographic location, Xinjiang walnuts are the main source of Chinese exports.

    Almonds

    FAS China forecasts China’s production of shelled almonds to fall dramatically to 5,000 MT in MY 2023/24 (August-July) due to extremely cold temperature in Shache county of Xinjiang in January that damaged a large number of plants, according to local contacts. Cold temperatures in winter and spring have always been a challenge to almond production in Shache. Adverse weather has wiped out the almond crop twice before in Shache. Under normal weather conditions, Shache produces around 50,000 MT of almonds (shelled basis) a year. The Xinjiang almond yield remains low, largely because of less productive varieties. As a result, Shache almonds are mostly consumed within Xinjiang. Shache almonds growers produce more than 95 percent of Chinese almonds. The acreage has remained quite stable at

    around 60,000 hectares. Farmers in Henan province have reportedly planted some 530 hectares of almonds, but most plantings have not begun bearing and their performance remains to be seen.

    Pistachios

    China’s pistachio production is very limited. An industry report estimates the production at a mere 300 MT in MY 2023/24 (September-August). Farmers in Xinjiang province have reportedly planted around 1,300 hectares of pistachios to experiment with pistachio production in the province. It will probably take a while before farmers identify appropriate varieties and locations for pistachio production, if any.

    Other Nuts-Macadamia Nut, Hazelnut, and Pecan

    FAS China forecasts MY 2023/24 (September-August) production of inshell macadamia nuts at 57,000 MT, an increase of 36 percent from the previous year, according to a report by a major macadamia grower and processor in Yunnan. The production of macadamia nuts has doubled over the past five years in China, which is now the world’s third largest producer, according to statistics released by the International Nuts and Dried Fruit Council (INC). After a few years of rapid expansion, the planting area of macadamia nuts is stable at around 309,000 hectares. Yunnan province produced the most macadamia nuts in China, followed by Guangxi and Guangdong. Industry sources in Yunnan expect the country’s macadamia production to continue increasing in years to come as more plantings begin bearing.

    FAS China forecasts China’s production of hybrid hazelnuts (in-shell basis) at 60,000 MT in MY 2023/24 (September-August), an increase of 3 percent from the revised number in the previous year. An industry contact noted that the acreage of hybrid hazelnuts, currently estimated at 126,600 hectares, has increased quickly over the past 7-8 years in Liaoning, Jilin, Heilongjiang, Shandong, Inner Mongolia, and Hebei provinces. China is likely to see moderate increases in hazelnut production in the next few years as new plantings gradually start bearing fruit. However, crop yield remains quite low as some of the first hazelnut growers used inappropriate varieties when they first started planting. China also produces wild hazelnuts, and the annual production is quite stable at around 40,000 MT (in-shell basis). Wild hazelnuts grow mainly in Liaoning province, with smaller areas spreading in Jilin and Heilongjiang provinces.

    FAS China forecasts China’s production of in-shell pecans at 4,300 MT in MY 2023/24 (September- August) based on an industry report. Various sources have provided different pecan production numbers in China. Reports indicate that farmers in 8 provinces, led by Yunnan, Anhui, and Jiangsu, have planted around 83,000 hectares of pecans. Most plantings, however, have not begun bearing.

    Price

    Walnut harvest just commenced in Yunnan in September 2023. Yunnan is the second largest producer next to Xinjiang, where harvest activities will begin soon. The farmgate price for mixed grade walnuts (in-shell basis) are quoted at RMB 13 ($1.8) per kilo, slightly higher from a year ago, according to

    Yunnan traders who noted that walnut prices have dropped so much in recent years that some farmers will not even bother to harvest their walnuts.

    The world tree nut prices, except for pistachios, started to decline in 2022, largely because of weak market demand globally. The downward trend in prices of most tree nuts continued in the first half of 2023 and have almost reached five-year lows, except for macadamia nuts, according to a report presented at a recent tree nut conference. Traders predict that tree nut prices are most likely to stay at low levels in the remainder of this marketing year, due to abundant supplies.

    Consumption

    Increased consumption and more application of tree nuts in food processing will help tree nut consumption grow moderately in MY 2023/24. The rapid growth in tree nut consumption in recent years slowed during the pandemic. The anticipated rebound in consumption has not occurred after the removal of COVID restrictions in December 2022, largely because of weak economic performance. However, industry sources predict that nuts in meals, innovative nut products, and improved cost-effectiveness will be the three driving forces behind future consumption growth. For example, wasabi flavored macadamia nuts have greatly increased the consumption of this nut variety in China.

    Snacking remains the major consumption pattern for most tree nut varieties, but food producers are using increasing quantities of nuts, especially low-priced ones, in a wide range of food products. Plant based drinks that use tree nuts as primary ingredients are gaining popularity. In addition to traditional walnut milk, “daily nut milk,” which contains milk and various nuts, has gained in popularity among younger consumers. While food processors are actively seeking new applications of tree nuts in the culinary and baking sectors, processed products, such as nut oil for food consumption and skin care lotion, have become a new trend.

    The concept of tree nuts being a healthy and nutritional food keeps expanding among Chinese consumers, especially those in urban areas. However, industry reports indicate that per capita consumption of nuts in China is generally low and mainly seed nuts. The Chinese Food Guide Pagoda 2022 recommends between 25 grams and 35 grams of daily intake of beans and nuts, which food scientist have translated to 16-25 grams of nuts. However, daily consumption of nuts is around 10.3 grams in China, according to a presentation by a senior Ministry of Commerce official in August. On September 17, 2023, the China Nutrition Society released a White Paper on Nutrition, Health, and Nut Intake of Chinese Residents aimed to help consumers understand the health benefits of nuts and provide a scientific basis for mass education and the development of the nut industry.

    Policy

    Several U.S. products, including tree nuts, are still subject to a 15-percent retaliatory Section 232 tariff on top of MFN tariffs, despite being exempt from a 30-percent retaliatory Section 301 tariff on U.S. agricultural products since March 2020 (see GAIN report CH2020-0017). The following table provides a detailed breakdown of import tariffs and value added tax (VAT) on various nut products.

    The General Administration of Customs of the People’s Republic of China (GACC) published a protocol on inspection and quarantine requirements for almonds from Spain, officially granting access to Spanish almonds to the China market on April 20, 2023. INC statistics indicate that Spain is currently the
    world’s second largest almond producer, estimating Spain’s MY 2023/24 production (shelled basis) at 128,000 MT. Spain exports its almonds mainly to EU countries such as France, Germany, and Italy.

    All overseas tree nut manufacturers, processors, and storage facilities must register with the CIFER system before exporting food products, including tree nuts to the PRC, in accordance with Decree 248 (see GAIN report CH2021-0045). Decree 248 went into force on January 1, 2022.

    China has published the final version of the General Quality Standard for Nut and Seed Food, which took effect on August 1, 2023 (refer to GAIN report CH2023-0106). This is a recommended standard that provides terms and definitions, classification, inspection methods and rules, as well as labeling, packaging, transportation, and storage requirements for nut and seed products.

    Trade

    Imports

    China is a major importer of tree nuts and it relies heavily on the world market for supply of many varieties, especially almonds, pistachios, and pecans. Despite challenges such as a slowed economy and a strong U.S. dollar, industry contacts expect China’s overall imports of tree nuts to increase moderately in MY 2023/24, especially shelled products, driven by solid demand for healthy food products. In addition, global tree nut supplies, including production and stocks, will improve for most varieties in MY 2023/24, according to industry forecasts.

    MY 2023/24 (September-August) imports of both raw and roasted pistachios will be higher from the previous year’s level on solid demand for this popular product pronounced as “happy nut” in Chinese, as well as greatly improved world supplies. Both the United States and Iran are expecting a dramatic rebound in production in MY 2023/24, according to industry forecasts. The top two global suppliers lost a large portion of their pistachio crops in the previous year due to bad weather. It is worth noting that China’s imports of raw pistachios started to decline in MY 2021/22 but roasted pistachio imports have maintained rapid growth for five years. Industry sources estimate that the import volume of roasted products has now exceeded that of raw pistachios. The roasted products fall under a different tariff line that is not subject to Section 232 retaliatory tariffs (see Policy). The retaliatory tariffs against U.S. products have negatively impacted the imports of U.S. pistachios (see Chart 1 below). Starting in MY 2019/20 tariffs resulted in a cost savings for Iranian pistachios. While U.S. pistachios still have a significant market share, tariffs continue to weigh on U.S. export growth.

    China’s almond imports, shelled basis, will continue to increase in MY 2023/24 (August-July) because of abundant world supplies, lower prices, and dramatically reduced domestic production. Despite an estimated 43-percent reduction in the 2023 Australian crop, bumper harvests in California and Spain will likely improve world almond supplies. In addition, industry sources suggest that almond prices have declined since 2021, encouraging Chinese importers to buy more. Lastly, China opened its market to almonds from Spain, currently the second largest producer in the world, which may stimulate fresh almond imports. The United States remained the largest supplier of almonds to the Chinese market, but its market share has declined due to retaliatory tariffs (see Chart 2 below). The share of Australian almonds is quickly catching up, taking advantage of an existing bilateral free trade agreement.

    China’s imports of macadamia nuts will likely increase in MY 2023/24 (September-August) from strong demand for this popular nut, despite improved domestic production. As a result of significant decreases in price, the country’s imports of macadamia nuts soared by more than 40 percent in MY 2022/23, with Australia and South Africa being the two leading suppliers to this market.

    China’s walnut imports keep declining in the wake of increased domestic production. Chinese importers buy small quantities of inshell walnuts from Chile and shelled walnuts from the United States to accommodate the demand of high-end market for taste and color.

    Exports

    China is becoming a tree nut exporter, mostly of walnuts, as domestic production and food processing capacity improves. The devaluated local currency will also help boost the country’s nut exports in the short run. FAS China does expect China to export more walnuts in MY 2023/24 (September-August). As a result of increased domestic supplies, China’s walnut exports started to take off in MY 2020/21 and has kept increasing ever since. The main export markets (both inshell and shelled) lie in the Middle East, notably the United Arab Emirates, and Central Asia (e.g., Kyrgyzstan). The Russian market is also a strong market for shelled products.

    China’s exports of macadamia nuts have been increasing steadily in recent years, although volume remains relatively low. Australia and the United States are currently the top two buyers of Chinese shelled macadamia nuts.

    Marketing

    China’s per capita disposable income increased by over 5 percent in the first half of 2023 according to PRC statistics and consumption levels are following a similar trend. In the post-COVID environment, the food and beverage industry has emerged as the leading growth sector for Chinese consumption. Specifically, China’s snack food market is leading the growth. Key trends related to the growth of the snack food industry in 2023 include clean label products, nutritional snacks, diverse flavors, and convenient packaging. “Clean label” generally refers to products made with fewer ingredients, while ensuring the ingredients used are simple and well known. Examples are foods that are purely natural, low in sugar, low in fat, organic, free from food preservatives, and/or contain fewer additives. Nutritional snacks tout specific benefits such as rich in protein, vitamins, or fiber, and have a similar appeal. Diverse flavors and convenience packaging tend to entice the younger generation.

    Although different consumer groups have varying product preferences, nutritional value is by far the top factor influencing Chinese food and beverage purchases in the post-COVID environment. The best- selling items across all distribution channels are mixed nuts with dried fruit, small packages for individual consumption, and nuts with shells that are easy to crack. Specifically, China’s tree nut market has experienced significant growth. The market size has increased from $1.3 billion in 2005 to $6.2 billion in 2022. One tree nut snack category called “Daily Nuts,” which contains mixed nuts and dried fruits portioned in small bags, has become extremely popular. The “Daily Nuts” market size grew from $44 million to $1.5 billion in just 5 years.

    Tree nuts serve not only as a source of personal enjoyment but are also commonly shared in different settings, including tourism, urban camping, and family gatherings. Tree nuts are also a popular gift item.

    Consumers

    The rising middle class has emerged as the dominant social group in China with the urbanization that has occurred in recent decades. The primary consumers of tree nuts are individuals who belong to the middle-class or higher, young professionals employed in white-collar jobs, households with a greater amount of disposable income, and seniors residing in first and second tier cities.

    The trend of including “Daily Nuts” in everyday consumption in first tier cities (e.g., Beijing, Shanghai, Guangzhou, and Shenzhen) is increasing. It has become common for white-collar workers to order a cup of coffee along with a pack of nuts for breakfast. However, in smaller cities, the idea of consuming daily nuts is still in its early stages. Nuts are typically consumed during festivals, gatherings, or given as gifts in these regions. As urbanization and industrialization continue to boost income levels in these lower-tier cities, there is a significant potential for growth in snack consumption. Tree nuts are expected to play a major role in driving this growth.

    Market Players Competition & Sales Channels

    A series of city lockdowns in 2022 negatively impacted China’s economy and consumption patterns, leading to a 15 percent decline in the entire tree nut market size. Despite this setback, the market remains highly competitive, with over 300 snack food entities actively producing “Daily Nuts” and more players continuing to enter this lucrative market.

    The competition in the tree nut market continues to be fierce. The combined market share of the top five companies is over 12 percent. The top five companies are the following: Three Squirrels from Anhui Province, Huatai Foods (with the brand Cha Cha) also from Anhui Province, Be & Cherry from Zhejiang Province, Bestore from Hubei Province, and Wolong from Shandong Province.

    Nuts are available for purchase through various channels, including offline retail outlets and e- commerce platforms. Traditional channels include wholesale, hypermarkets, and wet markets. Snack specialty stores, supermarkets, community grocery stores, and convenient shops all carry tree nuts. E- commerce platforms have experienced tremendous growth in the past three years, partly due to the profound impact of COVID on consumer purchasing behavior. China accounts for over 50 percent of global online sales. Hybrid sales channels (i.e., online-to-offline) have become integral to building brand awareness for snack food companies looking to gain market share and diversify their clientele.

    New Trends

    The demand for healthy foods has also led to an increasing demand for plant-based products. Nut-based drinks are increasing in popularity. In addition, there are several innovative products in the market, including nut chips, which are often consumed as a yogurt topping. This new product caters to the growing interest in plant-based alternatives and offers a unique twist to traditional yogurt consumption.

    Yogurt drink mixed with nuts, a new drink found in the market, serves as the inspiration for this delightful addition. Made from a blend of fresh avocado, pecan chips, provide a crunchy texture and

    rich flavor when sprinkled over yogurt. Targeting the young generation and those focused on well- being fitness in affluent regions, this new product satisfies both taste and health preferences. — By Jadon Marianetti, USDA-FAS China Staff