Pacific Nut Producer Magazine

Category: Economics

  • USDA Announces $2M to Nut Producers Overcome Trade Barriers

    The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) announced a $2 million project to support the development of cost-effective tools that help tree nut handlers control pests and maintain product quality while crops are in storage after harvest.

    Funded under the Assisting Specialty Crop Exports (ASCE) Initiative, this opportunity is part of a broader ASCE suite of investments for specialty crop producers, which include fruits, vegetables, pulses, potatoes and tree nuts. ASCE projects expand market access, advance science-based trade standards and help to keep specialty crop producers globally competitive as they face increasing barriers to trade overseas.

    Awards will be made in Fiscal Year 2027, pending the approval of a Fiscal Year 2027 spend plan.

    More information is available in the Notice of Funding Opportunity: “Assisting Specialty Crop Exports Initiative: Low Oxygen Storage and Packaging Systems for U.S. Tree Nuts with Phytosanitary Traceability” at Grants.gov: https://grants.gov/search-results-detail/363690.

    The deadline for applications is 11:59 p.m. Eastern Daylight Time (EDT) Oct. 26, 2026.

    More information on the ASCE Initiative is available at: https://www.fas.usda.gov/programs/assisting-specialty-crop-exports-asce-initiative. — Story contributed by the USDA Foreign Ag Service

  • USDA Accepting Applications for a Trade Mission to Singapore

    The USDA Foreign Agricultural Service (FAS) announced it is now accepting applications for its upcoming trade mission to Singapore, scheduled for Dec. 7 to 9.

    FAS Agribusiness Trade Missions directly connect American agribusinesses with overseas buyers, expanding market access and boosting exports for U.S. producers. Current and potential U.S. exporters interested in exploring trade opportunities in Singapore, Malaysia and Thailand must submit their application via the official online form by 11:59 p.m. EST, Sept. 8, 2026.

    “Expanding our footprint in Southeast Asia is critical as we work to diversify export opportunities and build new, resilient paths for getting safe, high-quality American agricultural products into more markets,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. “Getting producers face-to-face with buyers cultivates long-term trade relationships in vibrant, rapidly developing markets—ensuring our producers have multiple avenues to meet global demand instead of relying on a single buyer.”

    In 2025, U.S. agricultural product exports to Singapore, Malaysia and Thailand reached more than $3 billion in total. This regional total includes $1.3 billion to Thailand and $1 billion to Malaysia. In Singapore, U.S. exports reached $769 million, with consumer-oriented products— such as tree nuts, dairy products, wine and processed foods—making up 65% of that value.

    In addition to brokering business-to-business meetings, FAS staff and regional experts will hold in-depth market briefings and host site visits and networking events to strengthen trade relationships throughout the mission.

    USDA anticipates significant growth opportunities in the region for several product categories, including:

    • Tree nuts
    • Food preparations, such as baking ingredients
    • Seafood
    • Beef
    • Wine and distilled spirits
    • Processed fruits and vegetables
    • Dairy, eggs and egg products
    • Pet food
    • Pulses, such as dry yellow and green split peas

    In 2025, USDA trade missions connected more than 250 U.S. companies with buyers in Hong Kong, Thailand, Peru, Guatemala, the Dominican Republic, Taiwan and Mexico, generating projected 12‑month sales of $125 million.

    Singapore will be USDA’s final Agribusiness Trade Mission for 2026—a year in which USDA sent delegations to Malaysia, Indonesia, Guatemala, El Salvador, the Philippines, Vietnam, Argentina, and Ecuador. USDA will announce 2027 missions soon.

    For information on these and other trade missions, visit https://www.fas.usda.gov/topics/trade-missions.

  • California Walnut Commission Voices Support for 0% EU Tariff

    The California Walnut Commission CWC voiced its support after the European Union reduced the tariff on U.S.-grown tree nuts — including walnuts — to 0%. This lowering of rates became effective as of July 1. In a public statement on the order, the CWC stated:

    “The California Walnut Commission (CWC) welcomes this positive development for the California walnut industry and European customers and consumers.

    “The quota basis tariff reduction provides access to an important market, which is the walnut industry’s largest export market, importing about 30% of global supply. Improved access allows European importers, distributors, retailers and consumers to have access to high-quality California walnuts, while supporting the long-term sustainability of California walnut growers.

    “The news comes at a critical time for California walnut growers, many of whom continue to face rising production costs, increasing supply and a competitive and uncertain global marketplace.

    “The CWC appreciates the efforts of U.S. and European policymakers, trade officials and industry stakeholders whose work contributed to this development.”

    The Almond Board of California also praised this development, saying it “brings welcome certainty after months of escalating trade tensions.”

  • Valadao Welcomes Brooke Rollins to Bakersfield

    Rep. David Valadao (R-CA) hosted USDA Sec. Brooke Rollins last Friday at Allied Potato for a roundtable discussion on the challenges facing Central Valley growers, ranchers and producers.

    The event brought together agricultural leaders from across the region to discuss key industry priorities and celebrate the USDA’s finalizing of the Specialty Crops Farmers program. This will provide $1.6 billion in payments to eligible specialty crop producers to help offset rising input costs and market disruptions — $625 million more than previously announced.

    Prior to the roundtable, Valadao and Rollins toured Allied Potato, where the visited the fields and observed the processing and packaging operations. Attendees included representatives from the California Farm Bureau, Western Growers, Wonderful Citrus, California Dairies Inc., Milk Producer’s Council, California Citrus Mutual, Grimmway Farms, Western Tree Nut Association, Blue Diamond Almonds, California Fresh Fruit Association, California Farmworker Foundation, Family Tree Farms, Monte Vista Farming Company, and Cauzza Growers.

    “Agriculture drives the Central Valley’s economy, and I was honored to welcome USDA Secretary Brooke Rollins to Bakersfield for a discussion with local agricultural leaders today,” Valadao said “For years, I’ve worked closely with producers across the Valley to address the challenges they face—rising input costs, workforce shortages, burdensome regulations, and the need for a stronger specialty crop safety net—and this conversation reinforced the importance of continued collaboration. As the sole dairy farmer in Congress, I understand these issues firsthand, which is why I was proud to join the Secretary as she announced USDA finalized $1.6 billion in assistance for specialty crop growers to help offset high costs and market disruptions. I appreciate her engagement with our local leaders, and I look forward to continuing to work with USDA on commonsense policies that support Central Valley agriculture and give producers the certainty they need to plan for the future.”

    “Thank you Congressman Valadao, a leader on the House Commitee on Agriculture, for hosting an incredible roundtable today at Allied Potato here in your beautiful Bakersfield, California. Your extraordinary farmers, ranchers, and dairymen exemplify what it means to feed the country and the world,” Rollins said. “Everyday, the Trump Administration is putting Farmers First. As we announced after the roundtable, we are committed to ensuring the economic strength of our specialty crop operations as  we continue opening  new markets abroad and strengthening demand domestically for American produce. Congressman Valadao was critical to helping pass the Working Families Tax Cut Act, which is already helping over 63,000 California farms sell more agriculture products than any other state, protecting 2 million family farms from the death tax, increasing reference prices for the first time in more than a decade, and making the largest investment in rural America in history. And we are just getting started.”

  • USDA Releases 2026 Almond Harvest Forecast

    The 2026 California Almond Forecast, published by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS), estimates that the crop harvested in 2026 will come in at 2.7 billion pounds, down 1% from the previous year. Forecasted yield is 1,940 pounds per acre, unchanged from the previous season.

    “According to the polled growers, the industry is expecting a modestly smaller crop in 2026 compared to last year. This is an early estimate, and we will see how the crop progresses over the coming months,” said Almond Board of California (ABC) President and CEO, Clarice Turner. “While this may signal tighter supply, California remains the world’s leading almond supplier, and ABC is focused on expanding global demand. Despite higher costs, regulatory pressures, and supply chain challenges, California almond farmers continue to deliver a reliable, high-quality crop.”

    As of December 2025, the ABC Board of Directors voted to cease funding for the USDA National Agricultural Statistics Service Objective Measurement Report, making a change in California almond crop estimates going forward.

    This Subjective Forecast will be the only report from NASS for the coming crop year. The estimate is based on opinions from a survey of around 500 growers conducted from April 21 to May 6. The sample of growers was selected at random and were grouped by size of operation to ensure all growers were proportionally represented. Respondents had the option to report their data by mail, phone or online.

    This Subjective Forecast comes two weeks after Land IQ’s 2026 Standing Acreage Initial Estimate found that bearing almond acreage in California decreased by 15,227 acres from the previous year to 1,385,870 million bearing acres.

    NASS conducts the annual Subjective Forecast to provide the California almond industry with the data needed to make informed business decisions.

    — Story Contributed by the Almond Board of California

  • Almond Board of California Releases Market Update

    The Almond Board of California released its March position report on April 10, showing that industry shipments totaled 258 million pounds. Blue Diamond Growers notes that this is an increase of 16.5% year over year, surpassing expectations. March exports were up 21% compared to last year at 2025.2 million pounds. Export shipments are surpassing last yers pace, leading by 3% at 1.38 billion pounds and domestic shipments for March came in at 1.9% ahead from last year.

    “While domestic year-to-date shipments remain behind at 391 million pounds, down 15.9%, the increase this month is worth celebrating after months of softer results. Total industry shipments through March stand at 1.78 billion pounds, down 1.9% versus last year,” Blue Diamond Growers wrote in its March Almond Market Update. “The California almond industry has shown resilience and strong performance despite logistical delays associated with the ongoing conflict in the Middle East. With concern around Australian crop quality due to late season rainfall, we may see additional opportunities for California almonds ahead.”

    The March shipment performance confirmed an effectively functioning market, with global demand continuing to absorb supply. Export markets remain the primary driver, supported by consistent movement into Europe, Southeast Asia and the Middle East, despite recent disruptions. This includes 39.2 million pounds shipped to India. China/Hong Kong, also saw a 123% increase to 4.1 million pounds following last year’s tariffs. Shipments to Vietnam were at 5.6 million pounds, an 8.5% increase.

    The Middle East remains difficult, with reduced activity in the United Arab Emirates, but Turkey has seen an increase of 30% and Pakistan has seen an increase of 170%, indicating that demand is being redistributed rather than eroded.

    “The conflict in Iran has been a concerning factor for the industry for over a month. The March report serves as proof that demand across the Middle East remains intact as the region took 21.9 million pounds for the month. The current geopolitical conditions have introduced disruptions and logistical challenges to traditional trade flows in the Persian Gulf,” the Blue Diamond update read. “Saudi Arabia is also expected to act as an alternative routing option to supply regional buyers. The region remains a key demand center with creative execution strategies, and the normalization of logistics is expected to support future activity.”

    The market in Europe remains steady, with year-to-date shipments tracking ahead of 2025 by 7%.

  • 10 Tips for Marketing in India

    Sumit Saran of SS Associates — American Pistachio Growers’ liaison in India — shared insights on how to market successfully in India at APG’s recent annual conference.  He pointed out that “India is not easy – it’s very diverse economically and culturally.”

    For instance, on the left side of a money bill, the amount is written in 14 languages.  Most Indians cannot read more than two of them.

    Besides cultural diversity, India has economic and marketing diversity — from traditional street markets to upscale, modern grocery stores. The rich and poor co-exist. Saran described that “India has no artificial corridors of existence. Both poverty and wealth are everywhere.”

    What unites India is a common aspiration for better health, nutrition and education, to create a better tomorrow. To achieve that, Indians are open to change, as shown in their recent transition to smaller family sizes.

    So far, though, India still has a young population.  About 60% of its people are under age 35, compared to only 34% in that range in the U.S.  The total population is 1.4 billion. Together, Indians have a strong economy that is resilient to global turmoil. People are highly connected and willing to spend, so new products can gain popularity due to a ripple effect even without promotions. In spite of some anti-import voices, imported foods have gone from niche to mainstream.

    Retail is also changing rapidly, especially the addition of “quick commerce” in which products arrive by motorcycle within 10 minutes of ordering.  Already underway in 300 cities, this year 55,000 metric tons were sold this way.  Saran was pleased to see that when he ordered coffee and pistachios by quick commerce, the pistachios arrived first.   

    Saran provided 10 simple mantras for discovering the pot of gold in India:

    • Troubles will not go away, so accept them.
    • India is on the move.  A new product may be slow to start but become unstoppable.
    • There is always room in India.
    • Indians are not necessarily price conscious, but they are value conscious — perfect for pistachios.
    • Define your niche in India and then target it.
    • Establish partnerships.
    • Don’t let one bad experience ruin the whole bunch.
    • It’s not just about the investment — it’s about involvement.
    • Have a long-term plan.  Remember that bamboo stays at four inches in height for four years, but in its fifth year it grows six feet per day.
    • Myths and realities are different.  “Indians are bad payers” — false.  “The cold chain is lacking” — false.  “Retail is lacking” — false.  “It’s too far away” — false; it is just an overnight plane ride.  “It’s too hot and the traffic is bad” — this is true.

    Pistachio marketing has a big boost from India’s top cricket player, Jasprit Bumrah, who is promoting pistachios to his 20 million social media followers as well as on signs and on TV.  He exemplifies the India that is young and interested in premium nutrition.

    Saran surmised, “The demand is rising — we can create something lasting.”   — By Nancy Power, Assistant Editor

    Star cricket player Jasprit Bumrah is promoting pistachios in India. Photo contributed by SS Associates

  • U.S. Participants for Philippines Trade Mission Selected

    The U.S. Department of Agriculture will lead a trade mission to Manila, Philippines, from April 13–16, 2026, to expand market access for American farmers, ranchers, and producers.

    This mission follows a landmark trade agreement negotiated by President Trump in July of last year, which opened new opportunities for U.S. agricultural exports to the Philippines. Deputy Under Secretary for Trade and Foreign Agricultural Affairs Michelle Bekkering will lead the mission, heading a delegation of 58 U.S. agribusinesses, trade associations, and representatives from four State departments of agriculture.

    “USDA is committed to getting American farmers, ranchers and agribusinesses better access to strong markets and fair opportunities abroad,” said Deputy Undersecretary Bekkering. “Since the Philippines is one of the fastest-growing markets in Asia, this mission will connect U.S. exporters directly with reliable buyers, strengthen our trade relationship, and help keep American agriculture globally competitive.”

    The Philippines is the tenth‑largest market for U.S. agricultural and food products, averaging $3.4 billion in annual exports over the past five years. With a population of 118 million, a rapidly expanding middle class, and strong consumer preference for U.S. products, the Philippines offers enormous growth potential for American exporters.

    During the visit, USDA’s Foreign Agricultural Service staff and regional experts will host market briefings, site visits, and business-to-business meetings with buyers from the Philippines.

    State departments of agriculture from Idaho, Kansas, Nebraska and Wisconsin will join the mission alongside the 58 agribusinesses and trade associations, which include:

    1. 7th Sky Ventures LLC – Tampa, Fla.
    2. Aerocos International Ltd – Marlboro, N.J.
    3. American Egg Board – Chicago, Ill.
    4. American Peanut Council – Alexandria, Va.
    5. Best Buy Grocers, Inc. – Sherman Oaks, Calif.
    6. BNutty, Peanut Butter – Portage, Ind.
    7. California Milk Advisory Board – Tracy, Calif.   
    8. California Table Grape Commission – Fresno, Calif.
    9. CAS InterGlobal – Pleasanton, Calif.
    10. Commercial Creamery Company – Spokane, Wash.
    11. Dairy Farmers of Wisconsin – Madison, Wis.
    12. Dragonfly Cakes – Tacoma, Wash.
    13. East-West International Group, Inc –   Moreland Hills, Ohio.
    14. Foodlinx – Brentwood, Calif.
    15. Fort McCoy Meat, LLC – Fort McCoy, Fla.
    16. Galdisa USA – Conroe, Texas
    17. Global Export Marketing Co. Ltd. (GEMCO) – New York, N.Y.
    18. Globex International – New York, N.Y.
    19. Groceries USA – New York, N.Y.
    20. Grove Services – Atlanta, Ga.
    21. Indiana Corn Marketing Council – Indianapolis, Ind.
    22. International Market Brands – Issaquah, Wash.
    23. Intervision Foods – Atlanta, Ga.
    24. Jack’s Alimentary Supply, Inc. (JASI) – Lowell, Mass.
    25. Kizable, LLC – Fort Lauderdale, Fla.
    26. MacDonald Meat – Seattle, Wash.
    27. MEM Fairway Inc. – Irvine, Calif.
    28. Nebraska Corn Board – Lincoln, Neb.
    29. North American Export Grain Association – Washington, D.C.
    30. Ocean Gold Seafoods – Westport, Wash.
    31. Pacific Cheese Co., Inc. – Hayward, Calif.
    32. PacRim Wines & Spirits – San Rafael, Calif.
    33. Potatoes USA – Denver, Colo.
    34. Prime Pecan, LLC – Ocean Springs, Miss.
    35. Raisin Administrative Committee – Fresno, Calif.
    36. Scout & Zoe’s – Anderson, Ind.
    37. Sollarom Foods – Lakewood, Calif.
    38. Southern Forest Products Association – Metairie, La.
    39. Space Enterprises LLC – The Woodlands, Texas
    40. TAG Enterprise Ltd. – Beverly Hills, Calif.
    41. Tomex Foods Group – Lombard, Ill.
    42. Tranect LLC – Boston, Mass.
    43. Trinity Foods, Inc – San Diego, Calif.
    44. U.S. Dairy Export Council – Arlington, Va.
    45. U.S. Grains & BioProducts Council – Washington, D.C.
    46. U.S. Highbush Blueberry Council – Folson, Calif.
    47. U.S. International Foods LLC – St. Louis, Mo.
    48. U.S. Livestock Genetics Export – Mount Horeb, Wis.
    49. U.S. Meat Export Federation – Denver, Colo.
    50. U.S. Soybean Export Council – Chesterfield, Mo.
    51. U.S. Wheat Associates – Arlington, Va.
    52. United Dairy Ingredients Group LLC – Monterey Park, Calif.
    53. US Rice Producers Association – Katy, Texas   
    54. USA Poultry and Egg Export Council – Tucker, Ga.
    55. USA Pulses – Moscow, Idaho
    56. Valley Pride Ag Co. – Fresno, Calif.
    57. Virginia Distillery Co. – Lovingston, Va.
    58. Wonderful Citrus – Delano, Calif.

    In 2025, USDA trade missions connected more than 200 U.S. companies with buyers in Hong Kong, Thailand, Peru, Guatemala, the Dominican Republic, Taiwan and Mexico, generating projected 12‑month sales of $125 million. USDA will continue expanding export opportunities in 2026 with upcoming missions planned for Australia and Vietnam.

    For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions. — By USDA Foreign Ag Service

  • Lower Global Harvest Benefits American Pistachios

    Pistachio growers are having a hard time keeping up with skyrocketing global demands despite a record crop, but down years in Iran and Turkey may keep buyers from going elsewhere. Meanwhile, American Pistachio Growers has seen unprecedented opportunities for marketing and exports. At the annual APG Conference, Vice President of Global Marketing Scott Fryer discussed these latest developments with Matthew Malcolm from Pacific Nut Producer. Watch this quick interview and read more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor Kingman Ag for their industry support.

  • Fertilizer Supply Could Impact CA Growers Soon

    With the ongoing conflict with Iran, supply issues have emerged due to shipping obstructions in the Strait of Hormuz. This includes fertilizer, with The Fertilizer Institute reporting U.S. import prices up 30% between February 27 and March 6.

    Matt Morelli, a crop advisor for Nutrien, says the situation right now is not critical, but they are starting to feel the impact — and things could become more serious if not resolved soon.

    “It’s not too severe as of right now, but we definitely could experience some supply issues coming up,” Morelli said. “And we could even see some pricing issues with things moving forward, but it’s hard to say this early.”

    Morelli believes there could be issues with getting important fertilizers like UAN-32. As planting begins in the Midwest, there is the possibility that demand could outpace supply if the Strait is not reopened in time. This will also mean higher prices and lower availability for growers in California.

    “If availability becomes an issue, pricing goes up,” Morelli said. “It will get difficult for growers and we’ll have to look at other options. Once UAN-32 becomes tight, it creates issues for everyone.”

    — By Donald Promnitz, Editor