As Americans across the country have been under shelter-in-place orders, many turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they’ve changed since shelter-in-place mandates were implemented. Previous research from California Walnuts has shown that people who eat walnuts love to eat them as a snack, but the new study reveals larger snacking trends and what might stay.
About one in two Americans (48 percent) confess they are snacking more than before the pandemic began and two in five (40 percent) of those expect to see this behavior continue after the shelter-in-place mandates are lifted. While Americans are mostly torn when it comes to the perfect flavor profile of their snacks, the preference for sweet snacks (57 percent) currently edges out salty (43 percent).
Comfort is the first priority, with 75 percent of respondents noting that they are not trying to eat healthier snacks than they normally do, and only 20 percent remarking that they wish there were more nutritious snacking options available. As a result, close to a third (31 percent) of American snackers acknowledge that their new snacking behaviors have led to weight gain during the pandemic. Research shows that walnuts can be part of a healthy diet that doesn’t lead to unwanted weight gain, which means walnuts are an ideal snack that not only satisfies both sweet and savory cravings, but also delivers on nutrition.
The survey insights indicate that snackers will continue to indulge, suggesting the importance of adding nutrient-rich ingredients to indulgent snacks in order to help maintain a healthy diet. Consumers can easily boost the nutrition of their snacks – whether savory or sweet – by incorporating walnuts into their snacking routine, without feeling like they are missing out. Not only do they pair well with sweet or savory flavors to satisfy any craving, but they also provide nutrients needed to keep you full between meals: 4g protein, 2g fiber and good fats, including 2.5g of essential omega-3 alpha-linolenic acid (ALA) per 1 oz. serving. Walnuts are the only nut that are an excellent source of ALA, which has been associated with benefits for heart health, brain health and inflammation.
Whether Americans are working an essential job, attending back-to-back virtual meetings, setting up online learning for their children or a combination of all, a handful of walnuts is a simple snack that can fuel any activity.
Additional survey results regarding snacking behavior changes include:
- Americans are exploring new options: Two in five (40 percent) American snackers stock up on snacks so they don’t have shop as frequently and about a quarter (23 percent) report that they have tried some new snacks since sheltering in place.
- Snacking is a source of comfort: 33 percent of snacking Americans state they’ve found comfort in their favorite snacks since sheltering in place.To learn more about how walnuts are great for any snacking style, visit the California Walnuts snacking page at www.walnuts.org/snacking.
About the Survey: The study surveyed 1,004 nationally representative Americans age 18+ in the U.S., and was conducted online from May 4 through May 7, 2020. The study has a margin of error of+/- 3.1%. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percent, from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton Global is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. For more information about Kelton Global please call 1.888.8.KELTON or visit www.keltonglobal.com.
California Walnut Board
The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.


“Our main challenge right now is getting enough masks and suits to protect our workers. That’s what keeps me up at night. I’m also worried about harvest in August when we need 200 workers to pick grapes in 10 days—social distancing will be impossible. As a new farmer taking over the business from my dad, I’m in this for the long game. It’s always been hard to make long-term decisions in farming, especially with the uncertainty of climate change. And now it’s challenging to make even short-term decisions about what to plant this year.” — Steven Cardoza, Cardoza Ranches (organic raisin grower, Fresno County)

“The milk industry was already being hit hard by an oversupply that drove down prices. It’s even harder now to find buyers even for powdered milk, and both dairy and meat processors are cutting contracts because they don’t have capacity right now. The pandemic has made it all the more real about our reliance on local farmers and it makes the case for curbing climate change to protect their livelihoods. We are getting in touch with what is really important, and food and farmers are core to our survival. It’s also clearer how important it is to maintain and shore up local economies and food systems.” — Rose Marie Burroughs, Burroughs Family Farms (organic dairy and almond grower, Merced County)



California Walnut Board — Although it has been a challenging time in many ways since COVID-19 began, we want to draw your attention to some “bright spots” for California Walnuts. Over the last few months, we’ve seen significant growth in trends in baking, snacking, simple meals, and interest in plant-based eating. Walnuts are increasingly being recognized by consumers as one of the most versatile “pantry” staples, having stocked up on them during the initial weeks of COVID-19 especially. Nationwide stay-at-home orders have allowed more time for experimentation in the kitchen. Consumers are indulging, but also being mindful of nutrition and their consumption of nutritious, immune-boosting foods, and walnuts are well positioned to provide both.
In the past few months, walnuts have been mentioned in a number of stories and recipes by major media outlets. This included Wendy Bazilian’s virtual appearance on Live with Kelly & Ryan where she discussed how to properly store walnuts. Walnuts were also mentioned in People Magazine’s article featuring Cat Cora’s favorite parfait recipe. This particular recipe was shared with the intent of providing a treat option for consumers to make without having to visit a grocery store.
The Foodservice community is keeping the innovation pipeline alive during this time, from new menu ideas to improved take-out and delivery platforms, along with product development in the plant-based, nutrient dense space. Walnuts have a prime opportunity, as consumer interest in plant-based eating increases, and we see new issues with the meat supply chain. California Walnuts was recently featured in FSR Magazine with a strong plant-based center-of-the-plate message.



The Almond Board of California has released election results for the Board of Directors positions whose terms of office will run from August 1, 2020 through July 31, 2021. The names of the following nominees have been submitted to the U.S. Secretary of Agriculture for selection:




