
Category: Non-Video
-

CA Walnut Board Leverages Plant-Based Eating & Taco Night Trends to Drive Consumer Demand for Walnuts
As consumers seek more plant-based options and creative recipes for at-home cooking, the California Walnut Board encouraged consumption of walnuts by linking to the ever-popular taco. The recent campaign capitalized on a timely and trending food holiday: National Taco Day (October 4). Americans are eating 4.5 billion tacos annually, providing an opportunity to build demand for walnuts. Two appealing walnut meat taco recipes were placed in consumer magazines and newspapers, with an estimated 177 million views.Adding walnuts to a taco recipe is a simple and enticing way to help build demand, especially as many Americans (about a third of the population) are also following a flexitarian diet – primarily vegetarian, with the occasional incorporation of meat and fish. October 4 marked National Taco Day, providing the timely moment to appeal to consumers searching for new and exciting ways to celebrate the holiday at home.“To inspire and encourage consumers to do more with walnuts, the Board utilized the timeliness of National Taco Day to bring attention to the versatility of walnuts as a nutritious, plant-forward option for consumers to celebrate,” said Jennifer Olmstead, senior director of U.S. marketing and communications.In order to leverage the holiday to help drive consumption, the Board shared a recipe press release with a simple prompt and two walnut-meat taco recipes. The release was sent to hundreds of online and print media publications, inviting readers across the country to spice up their favorite taco dishes by making walnuts the star ingredient. Walnut-Stuffed Korean Street Tacos and Walnut “Chorizo” Tacos were highlighted as two tasty and nutritious meal options, loaded with all the goodness of California walnuts.In less than a month, the recipe press release earned media coverage with outlets like Yahoo!, International Business Times, the Boston Herald and Minneapolis’ Star Tribune. In California, recipes touted as a plant-forward way to rethink family taco night were placed in the Huntington Beach News, Napa Valley Register, Sonoma West Times and News, Malibu Times, The San Fernando Sun, Santa Maria Times and more.In total, in the first month of publication, more than 892 outlets shared these walnut-centric recipes and mouthwatering photos to nearly 180 million people.In addition to the earned media and in an effort to build an increased awareness of walnuts as a taco meat alternative, CA Walnuts also shared a blog post titled “3 Must-Try Plant-Forward Taco Recipes” that was shared on Facebook, Twitter, Instagram and IG Stories utilizing the hashtag #NationalTacoDay. The post reached 82,800 people, generating 26,400 video views.
-

Senate Version of Ocean Shipping Reform Act Introduced
The Almond Alliance is happy to see the Senate take the next steps in addressing the supply chain crisis, and thank the bill sponsors for their leadership. We continue to work with partners and members of the Senate as this bill moves to address unreasonable ocean carrier practices that are undermining U.S. export competitiveness, and having a direct effect on our farmers, food supply, and communities.
Sens. Amy Klobuchar, D-Minn., and John Thune, R-S.D., on Thursday introduced the Ocean Shipping Reform Act (S. 3580), the Senate response to the House version (H.R. 4996) passed by a wide bipartisan vote (364–60) in December.
Farm groups and other industries have complained bitterly that ships coming to the West Coast from Asia are going back to China and other countries empty to pick up more consumer goods to be sold in the United States, while not picking up the U.S. products that they would normally take to Asian consumers.
A trade association executive said the Senate bill “in some instances, is stronger than the House bill; however, aspects of it remain weaker as well. If passed, it will improve the overall supply chain situation in the future and help to build greater resilience against bottlenecks.”
Both Klobuchar and Thune are members of the Senate Commerce Committee.
In a news release, Klobuchar said the Senate bill “would address these supply chain challenges by making it harder for ocean carriers to arbitrarily turn away goods at ports that are ready to be shipped abroad. It would also give the Federal Maritime Commission, the federal agency responsible for the regulation of oceanborne transportation, greater authority to regulate harmful practices by carriers.”
In her summary of the bill, Klobuchar said it would:
- Prohibit ocean carriers from unreasonably declining opportunities for U.S. exports, as determined by the FMC in a new required rulemaking;
- Promote transparency by requiring ocean common carriers to report to the FMC each calendar quarter on total import/export tonnage and twenty-foot equivalent units (loaded/empty) per vessel that makes port in the United States;
- Authorize the FMC to self-initiate investigations of ocean common carrier’s business practices and apply enforcement measures, as appropriate; and
- Establish new authority for the FMC to register shipping exchanges to improve the negotiation of service contracts.
- Allow for third parties to participate in legal cases brought by the FMC against ocean carriers for anticompetitive harm; and
- Let successful third parties in those legal cases receive money damages, with additional financial penalties designed to deter anticompetitive conduct.
In his summary, Thune said the bill would:
- Require ocean carriers to certify that late fees — known in maritime parlance as “detention and demurrage” charges — comply with federal regulations or face penalties;
- Shift burden of proof regarding the reasonableness of “detention or demurrage” charges from the invoiced party to the ocean carrier;
- Prohibit ocean carriers from unreasonably declining shipping opportunities for U.S. exports, as determined by the FMC in new required rulemaking;
- Require ocean common carriers to report to the FMC each calendar quarter on total import/export tonnage and 20-foot equivalent units (loaded/empty) per vessel that makes port in the United States;
- Authorize the FMC to self-initiate investigations of ocean common carrier’s business practices and apply enforcement measures, as appropriate; and
- Establish new authority for the FMC to register shipping exchanges.
Also joining as original cosponsors of the bill were Sens. Tammy Baldwin, D-Wis.; John Hoeven, R-N.D.; Debbie Stabenow, D-Mich.; Roger Marshall, R-Kan.; Gary Peters, D-Mich.; Jerry Moran, R-Kan.; Richard Blumenthal, D-Conn.; Todd Young, R-Ind.; Mark Kelly, D-Ariz.; Marsha Blackburn, R-Tenn.; Cory Booker, D-N.J.; and Joni Ernst, R-Iowa.
To View Full Press Release, Click Here.
-

Almond Board Announces Strong 2022 Almond Leadership Program
The Almond Board of California (ABC) is proud to announce the Almond Leadership Program class of 2022, a group of 17 exceptional professionals expected to help lead the industry into the future.
This next generation of leaders comes from diverse backgrounds across the full range of the industry, from almond growers and processors to sales representatives, consultants, operations managers, pest control advisors and more. They were chosen from a highly qualified pool of nearly 50 applicants.
The Almond Leadership Program began in 2009 and has graduated more than 200 people, with dozens now serving on ABC workgroups, committees and even the Board of Directors. This 13th class will become immersed in every aspect of the industry, guided by volunteer mentors – many of them graduates of the program – who will help the new class further develop the skills, knowledge and perspective to improve their industry and their communities.
“This program helps mold great people into even greater leaders who continue to guide our industry forward,” said Jenny Nicolau, ABC’s senior manager of Industry Relations and Communications. “The industry is now seeing the enormous benefits from more than a decade of this program, and the 2022 class looks brighter than ever. I am certain that these talented, passionate people will continue to be great assets and advocates for our industry for years to come.”
Leadership class members – while still working at their jobs – will complete specialized trainings on all aspects of the industry, much of it tied to ABC activities in global marketing, production and nutrition research, food safety and more. They’ll also sharpen their communication skills and build lasting relationships with each other, ABC staff and other industry leaders.
“Nothing compares to hands-on experience and I look forward to tangibly learning more about aspects of the almond industry outside of my current reach and knowledge,” said Bethany Couchman, a manager at Eagle’s Rest Ranches in Merced County and a 2022 participant. “I’m grateful that the Almond Board is providing us the opportunity to gain specialized insight and training so we can give back to our communities as better equipped leaders.”
The leadership program will also offer a thorough look at the ways social, economic and environmental issues, and the regulatory climate, impact the industry. In addition, participants will take on a yearlong, self-directed project – possibly diving into a topic that interests them, or introducing an innovative technology or practice to their operation, or exploring a new idea to advance the industry. All will focus on improving the California almond community, and some past projects have led to important breakthroughs for the industry.
Leadership class members kicked off their training with a two-day orientation last week at the ABC offices in Modesto. It included a state of the industry discussion with ABC President and CEO Richard Waycott and one-on-one talks with their mentors.
“The program offers clear insight into the almond industry as a whole and gives first-hand examples of what it means to lead an industry and to give back,” said Chris Gallo, who has been both a participant and mentor. He is now the U.S. Western Region Sales and Marketing Vice President for Yara North America and is mentoring again in 2022. “It’s clear that this program continues to evolve to build leaders who will take the almond industry into the future. It’s truly a family that grows with every class.”
Once again, class members will raise money for California Future Farmers of America (FFA), pledging to raise more than $25,000 in scholarships for high school students interested in pursuing agriculture in college. Through the years, the leadership program has raised more than $200,000 for FFA.
The 2022 Almond Leadership class members are Jaspaul Bains, Bains Ag LLC; John Bodden III, Bayer Crop Science; Kate Capurso, Blue Diamond Growers; Bethany Couchman, Eagle’s Rest Ranches; Michael Coe, Blue Diamond Growers; Brady Colburn, Agri Technovation, Inc.; Ian Darling, Monte Vista Farming Co.; Jarred Greene, Nickel Family Farms dba San Juan Ranching Co.; Thomas Fantozzi, Synagro Technologies; Matt Morelli, Scientific Methods Inc.; Joe Palomino, Axiom Ag; Ken Peelman, Monte Vista Farming Co.; Carson Pettit, RPAC, LLC; Rodney Ratzlaff, Loveland Products Inc./Nutrien Ag Solutions; Arjun Samran, Bapu Farming Co.; Kaisa Spycher, Spycher Farms, Inc.; Blake Wilbur, Koppert Biological Systems.
Bayer Crop Science is the sponsor of the 2022 class.
-

Set Up Your Almonds For Success
SPONSORED CONTENT
Why Do You Need Acadian® Organic in Your Tank Mix?
When looking for ways to boost your crops’ performance, you need a biostimulant that’s scientifically proven to perform in the field. Derived from the seaweed Ascophyllum nodosum, Acadian® Organic is a biostimulant growers are increasingly using to provide additional protection against challenging environmental stress and to improve uptake and nutrient utilization. Applications of Acadian® Organic are the critical step that conditions your plants to produce when it counts the most.
A complex mix of compounds producing a variety of beneficial plant responses.
Improves root growth and plant establishment — Acadian® Organic improves root initiation, elongation, and branching, leading to improved plant establishment and greater uptake of water and nutrients.
Maximizes crop potential during stress conditions — Acadian® Organic activates antioxidant production and increases water retention, which reduces the impact of environmental stresses including drought, salinity, heat, and chill.
Improves plant nutrient uptake — Containing natural chelators that bind to micronutrients, Acadian® Organic improves the bioavailability and transport of nutrients within the plant.
Improves crop size and uniformity — By increasing chlorophyll production within the plant, Acadian® Organic improves photosynthesis for greater plant productivity.
Enhances yield — Acadian® Organic helps plants produce energy. Its’ components act as precursors that encourage plants to produce new active compounds, which in turn boost crop quality and yield.Nutritional uptake — Nutrient absorption is important throughout all stages of plant development; it helps prevent nutrient deficiencies and provides nourishment for plant growth & development. Acadian® agriculture products contain complex bioactive compounds that increase plant absorption and use of essential nutrients:
- Alginic Acid (a complex carbohydrate) bonds to micronutrients in the soil and makes them easier to be absorbed by the plant. It also serves as a food source for beneficial soil microbes.
- Mannitol (a sugar alcohol) bonds to micronutrients in the soil and makes them easier to be absorbed by the plant.
- Organic acids feed beneficial microbes in the soil that help deliver nutrients to plant roots.

Reduces the impact of environmental stress — With bioactive compounds such as mannitol, unique polysaccharides, and betaines, Acadian® improves trees’ tolerance to a variety of stressful growing conditions like drought, heat, chill, and salinity stress.
Improves yield and quality — Growers find after applications trees will utilize nutrients more efficiently and have better resistance to abiotic stresses (drought, heat, chill, salinity), ultimately leading to better fruit set and nut retention as well as increased nut weights and yield.
Recommended use of Acadian® Organic on almonds
Contact us about adding Acadian® Organic to your tank mix today. Contact Us. -

Walnut Growers Vote To Continue CA Walnut Board Marketing Order
Since the 1940’s, the California Walnut Board (CWB) has helped drive industry growth and development with marketing and research programs. California walnut growers recently voted to continue their marketing order, which means the Board will continue its efforts to advance the industry and drive demand for walnuts. The continuance referendum vote was held from December 6-31, 2021 for eligible growers and is required by its Federal Marketing Order every six years.
“The vote represents the California walnut industry’s confidence in the Board and the many programs it implements,” said Bill Toss, CWB Executive Committee Chairman. “As a Board, our mission is to cultivate industry prosperity through walnut promotion, education, and research. While the industry has faced headwinds, we benefit from Board-funded marketing and research programs that deliver results to our growers and handlers, as well as the centralized structure it provides.”
Programs funded by the CWB in recent years have included in-store supermarket promotions to drive sales, innovative production/post-harvest research to help growers and handlers stay competitive, and collecting and reporting data to enable a cohesive place for all industry members to get statistics.
“We are honored that this vote will allow the Board to continue working to benefit industry,” said Michelle Connelly, Executive Director of the California Walnut Board. “The efforts by growers and handlers, in partnership with staff, to drive consumption and improve production practices are proof positive that we are stronger together to address both current and future business opportunities and challenges. We can often do more together than one operation can do on its own.”
Tos added “on behalf of the Board, we are very grateful that growers acknowledged the important work that has been done and are committed to continuing these efforts moving forward.”
Looking ahead, the CWB will continue to update the Federal Marketing Order rules governing inspections to increase efficiencies and address market disruptions. In September, the CWB voted to suspend the mandatory outbound inspections of walnuts to mitigate market disruptions like labor shortages or shipping constraints, while reducing redundancies. While this referendum vote confirms grower wishes to continue the CWB’s walnut promotional efforts, assessments will not be collected until the completion of the order revision process.
Growers who want to learn more about how the CWB is doing more for the walnut industry are encouraged to sign up for newsletters to hear directly from the Board, follow its social channels on LinkedIn and GrowCAWalnuts on Facebook, and learn more at walnuts.org/walnut-industry.
About the California Walnut BoardThe California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.
-

California Farmland Trust Protects 253 Acres of Almonds in East Merced County
California Farmland Trust (CFT) is proud to announce the recent permanent protection of 253 acres of almonds in Merced County, owned by The Myers Irrevocable Flying M Ranch Trust.
Established in the 1950s, Flying M Ranch began farming and ranching in the area of Merced, plentiful with rich agricultural soils and riparian areas. As generations of the Myers family have taken over the operation, they have remained focused on their farming roots and ways to be leaders in facing agriculture’s most persistent challenges, including the preservation of vital natural resources.
This 253-acre property placed in an agricultural conservation easement (ACE) with CFT is one of the many conservation easements protecting the working landscapes of Flying M Ranch. Approximately 5,900 acres of grazing land on their farm has been preserved through other conservation organizations, and the Myers are actively pursuing another ACE with CFT.
“The idea of putting a conservation easement on the property was to keep the ranch in a perpetual state, and we like the idea of keeping it continuous,” said Wes Myers, Flying M Ranch Trust co-trustee. “CFT understands farming and ranching, which is why we chose to work with them on this project.”
Funding for this conservation project was provided through the Agricultural Land Mitigation Program (ALMP), which is administered by Department of Conservation (DOC) on behalf of the California High-Speed Rail Authority.
“The growth pressure from the City of Merced and even surrounding communities like Planada, in combination with the Myers desire to be stewards of the land, are all contributing factors that make this farm a quality project for permanent protection,” said Chelsea Slaton, conservation director at CFT. “Given the resources and geographical features of this farm, protecting this property will help sustain long-term production of agricultural commodities for years to come, and we commend the Myers for their stewardship.”
CFT’s portfolio of protected farmland is most prevalent in Merced County and Flying M Ranch adds to these efforts. CFT has now protected 11,669 acres of farmland on 36 farms in Merced County.

-

Pacific Nut Producer February Issue

Pacific Nut Producer February Issue [btn btnlink=”https://malcolmmedia.com/order-a-back-issue/back-issue-pacific-nut-producer-magazine/” btnsize=”full” txtcolor=”#ffffff” color=”#FFF” bgcolor=”#492500″ btnnewt=”1″ nofollow=”1″]Order A Back Issue[/btn]
[btn btnlink=”http://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/” btnsize=”full” txtcolor=”#ffffff” bgcolor=”#492500″ btnnewt=”1″ nofollow=”1″]Subscribe Free[/btn]
[three_fifth_last]Contents of the February Issue:
Protecting a Long-Term Investment in PistachiosDominic Pitigliano Talks Innovation
Tree & Vine Expo Brings Industry Back TogetherCritical Tree Nut Topics Addressed
February Orchard TasksAlmonds, Hazelnuts, Pecans, Pistachios, Walnuts[/three_fifth_last]
-

DPR/EPA Approves Section 18 Emergency Registration for Kasugamycin on Almonds
Almond Board of California — Today, the California Department of Pesticide Regulation (DPR) issued a Section 18 SPECIFIC exemption for the use of Kasumin 2L to control bacterial blast in almonds. The exemption is effective February 1, 2022 through April 15, 2022. In the announcement, DPR advised operations to use the chemical number for kasugamycin (6197) for their “Restricted Material Permit Program.”
The approval applies to the counties of Butte, Colusa, Fresno, Glenn, Madera, Merced, San Joaquin, Stanislaus, Sutter, Tehama, Yolo and Yuba.
Growers interested in this application are heavily encouraged to reference the Almond Board of California’s Honey Bee Best Management Practices as well as the Quick Guide for Applicators (in English & Spanish) to ensure pollinator health is maintained. As stated in these practices, growers should only use applications when absolutely necessary and should only make applications in the late afternoon or evening, when bees and pollen are not present.
Please contact your local County Ag Commissioner’s office for further details if interested in using this product. This emergency exemption may also be viewed on the DPR website at http://apps.cdpr.ca.gov/section18.
Visit the California Department of Food and Agriculture website for a full list of County Ag Commissioners’ offices as well as contact information for each. -

Almond Board of Directors Election Around the Corner
The Almond Board of California is gearing up for the 2022 Board of Directors Election. While formal election announcements will be distributed next month, the Almond Board wanted to provide an update on open positions for this year’s election. This year, there are four open positions: two independent grower positions, one independent handler position and one cooperative handler position. Along with these four positions are also four corresponding alternate positions open for the election. (To note: Only independent positions are part of the general election, as the cooperative selects its own representatives.)
The Board of Directors guide the work of the almond industry’s federal marketing order (the Almond Board) and has led the California industry in the adoption of innovative research programs, expanding demand-building initiatives ahead of increasing supply, and leading through challenges to the industry’s reputation. Representing over 7,600 growers and approximately 100 handlers across the state, the Almond Board is responsible for establishing policy, recommending budgets and programs to the Secretary of Agriculture for approval, and reviewing program results and effectiveness.
Currently, nearly 200 active almond industry members volunteer to serve on ABC’s Board, Board-appointed committees, subcommittees and working groups. Getting involved provides an opportunity to help shape future successes, ensuring consumers and stakeholders support the industry’s vision that California almonds make life better by what we grow and how we grow.
If you are interested in learning more about running for a position on the Board of Directors, please contact ABC’s Toni Arellano at tarellano@almondboard.com. — Almond Board of California
-

The Health and Sustainability Message of Almonds Influences EU Consumers
Almond Board of California — Health remains the No. 1 motivator for European consumers to snack on almonds. But in a market leading the globe in environmental legislation and initiatives, there’s a new breed of eco-savvy consumers emerging who are turning their attention to how their food is produced and the impact it has on the planet.
At The Almond Conference 2021 in December, a panel of marketing and regulatory experts from the Almond Board of California and other organizations discussed some of the key trends in Europe.
The United Kingdom, France, Germany and Italy are the major markets for California almonds on the continent. Together with the other European Union countries, they account for about 25% of global almond shipments each year. Europeans consume about as many almonds annually as the United States, but the markets are much different and the strategies for reaching consumers reflect that.
“How food is produced is important to EU consumers,” said Christine Lott, senior brand manager for international consumers for Blue Diamond Growers. “They are very discerning about the food they eat. Taste is still king, but where it’s from and how it’s produced is a becoming a big factor in their purchasing decisions.”
Kath Martino, who helps manage and implement marketing campaigns in the EU, said there are four primary consumer trends evident in Europe.
- Values-based eating – Basically, it’s a belief that you are what you eat. Food must taste good, but also be good for you. “It’s about more than food nourishing our bodies,” explained Martino. “It’s about wellness.”
- Natural nutrition – Europeans really scrutinize food ingredients. They want to make sure what they’re putting into their bodies is giving them a natural source of nutrition.
- Plant power – Plant-based eating is ingrained in Europe, especially the UK and Germany. A quarter of all new food products in those markets have a plant-based claim.
- Thirst for knowledge – This reflects the increase in consumer skepticism. “People really want to trust what they’re putting into their bodies,” Martino said.
Ad campaigns tailored to audiences
The European market is far from monolithic. There are distinct differences in consumer behavior and expectations within the four markets ABC focuses on. Though health remains a core message throughout Europe, “We approach it differently in each market
so we can meet consumers where they are,” said Laura Morin, a managing director and partner of Sterling-Rice Group, which works with the Almond Board on marketing campaigns in Europe.
In the United Kingdom, for instance, ABC launched a marketing campaign in 2020 called “Do You Almond?” The integrated campaign involved out-of-home advertising, video on-demand TV, digital and social and most recently, the Almond Board partnered with 12 influencers on a series of fun and humorous videos and ads depicting how they “nail it like a natural” powered by their favorite snack – almonds.
Whether it be a daring kite surfing trick, a round of one-handed pull-ups, a labor-intensive landscape project or even parenting, influencers showed how almonds help energize them for their daily activities.
In Germany, marketing efforts portray almonds as a smart snack bursting with beauty benefits and energy. The “Snack the Sun” campaign features images of sunny California and emphasizes that almonds are a healthy and vibrant snack.
In France, almonds have continued to gain a foothold as a healthy snack in a market where snacking has not been considered “a norm” until the past decade. A new ad campaign that will debut this spring will build upon that trend. The ads will focus on how almonds can help people recharge during the day as well as position the nut as a source of long-lasting energy.
Of the markets ABC tracks, Italian consumers eat more almonds per capita than any other country in the world. “Italians are on the move and on the go, and they need a food that matches their busy lifestyle,” Morin said. ABC’s “Recharge Your Day” marketing campaign seeks to reinforce almonds’ popularity as a snack providing a natural source of energy that Italians can eat at any time.
Twin messages of health, sustainability
Europe is an important and influential piece of the global almond market. Twice as many almond-related products were introduced in Europe in 2019 compared to anywhere else in the world. The EU introduced more new almond products than anywhere else in the world in six key categories: Confectionary, bakery, bars, snacks, cereal and dairy.
Gathering, analyzing and acting upon reliable consumer information will be an important part of ensuring that people in the EU appreciate not just the health benefits of almonds, but also are aware that California growers are committed to environmental and sustainability practices that Europeans demand.
“Even as the world paused for COVID, we didn’t,” Morin said of data-driven marketing efforts in the EU. “We spread the word about the benefits of eating almonds as a healthy, sustainable part of a diet.”
What’s next in Europe? Dariela Roffe-Rackind, who manage ABC’s marketing campaigns there, cited these three areas:
- Continue to reinforce the health halo around almonds, as this is what is most motivating to consumers and will help them grow their love for almonds
- Talk louder about how almonds are responsibly grown, to help stop people from falling out of love with almonds
- Inspire food professionals to expand the use of almonds