Pacific Nut Producer Magazine

Tag: Zachary Fraser

  • Surging Pistachio Demand Outpaces Supply

    The pistachio industry is seeing unprecedented success, but there are still headwinds to look out for as high demand means that growers and processors alike are having a hard time keeping up with the consumers. At the American Pistachio Growers Conference, President and CEO Zachary Fraser urged everyone to stay “humble and hungry” as they meet any upcoming challenges head-on. Fraser spoke with Matthew Malcolm with California Ag Network to talk about what’s new in the pistachio industry, and what to expect moving forward. Watch this video and read more in Pacific Nut Producer Magazine. (Editors Note: Since the filming of this interview, Zachary Fraser has departed from American Pistachio Growers.)

    Please thank this video’s sponsor Kingman Ag for their industry support.

  • High Demand Means Bright Outlook for Pistachio Industry

    Pistachio harvests were slightly smaller than initially anticipated, but still set record numbers. Optimism is also high with rising demand for pistachios. At Malcolm Media’s Grape, Nut & Tree Fruit Expo and in an interview with Matthew Malcolm on California Ag Net, American Pistachio Growers President/CEO Zachary Fraser discusses the state of the pistachio industry. Watch this brief video and learn more in Pacific Nut Producer Magazine.

  • Getting American Pistachios Exempt from Mexico’s “Unhealthy” Snack Tax

    As American Pistachio Growers eyes Mexico for increased export growth potential, they have been sharing the results of health studies on the benefits of pistachios with consumers there.  Currently the government of Mexico taxes its citizens on foods it deems unhealthy with a snack tax, and unfortunately, pistachios are on that list! Zachary Fraser from American Pistachio Growers met with Matthew Malcolm on California Ag Network during their Pistachio Insights Day to share the details of this issue and how they are working with the Mexican government to change that. Watch this brief interview and learn more in Pacific Nut Producer Magazine.

  • Sneak Preview of First Ever Pistachio Industry Insights Day Coming This Month

    It’s that time of the year as pistachio harvest nears that American Pistachio Growers (APG) gathers its members together at the Visalia Convention Center. But this year, growers are invited to more than just your typical Summer Luncheon. This longtime tradition has been reinvented into an all-day event to support the booming western pistachio industry. APG’s Wes Wilson met with Matthew Malcolm on California Ag Network to share a sneak preview of what growers can expect in attending the Pistachio Industry Insights Day. Watch this brief interview and be sure to come see Pacific Nut Producer Magazine there as a proud sponsor of this event.

  • Introducing American Pistachio Growers’ New President and Vision

    American Pistachio Growers (APG) has announced a new President & CEO to lead their organization — veteran sports marketing leader Zachary Fraser. Following the Interim services of Joel Nelsen, Fraser has taken the helm with a new vision to expand the influence and consumption of American pistachios around the world.  Watch this brief interview as Matthew Malcolm from California Ag Network meets with Fraser and APG Chair Rich Kreps to get to know the new dynamic leadership and vision of the organization.