Pacific Nut Producer Magazine

Tag: Wonderful Pistachios

  • The Wonderful Company Ranks No. 1 on PEOPLE®’s List of Companies that Care

    The Wonderful Company has taken the coveted No. 1 spot on the 2025 PEOPLE® Companies That Care list, rising from No. 3 last year. The $6 billion enterprise, with 10,000 employees worldwide and a portfolio of well-known healthy brands, earned the recognition for its commitment to employees, communities, and the environment. This commitment is rooted in the vision of founders Lynda and Stewart Resnick, whose philanthropic giving, along with their foundations and company, accounts for more than $2.5 billion and focuses extensively on the communities where Wonderful employees and their families live and work.

    Based in Los Angeles, The Wonderful Company is one of the largest privately held companies in the United States and among the world’s largest agriculture companies. With operations spanning the Central Valley and wine regions of California, Texas, New Jersey, Arizona, Oregon, Oklahoma, Arkansas, and the countries of Mexico and Fiji, its family of brands include Wonderful Pistachios, FIJI Water, POM Wonderful, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Landmark, and Lewis Cellars wines. To qualify for the PEOPLE® list, thousands of anonymous employee survey responses provided input attesting to The Wonderful Company’s culture, leadership, and relationships with workers.

    In bestowing the top honor, PEOPLE® highlighted The Wonderful Company’s signature Career Pathways program, which empowers students to obtain an associate’s degree upon graduating from one of seven partner high schools in the Central Valley. Students also receive critical work- based learning experiences by participating in job shadows, career workshops, and paid internships at Wonderful. Since 2018, more than 1,600 students have graduated from the program with an associate’s degree.

    Wonderful Career Pathways Graduation

    “In the Central Valley of California, our people do the hard work of feeding our nation. Their children deserve every opportunity,” says Lynda and Stewart Resnick, owners of The Wonderful Company. “Wonderful Career Pathways is one of the many ways we are committed to ending the cycle of poverty by taking a holistic view and focusing on the social determinants of a healthy society. This program empowers students to enter college with 60 credits and a two- year head start on classes – or graduate high school and step right into higher-paying jobs in health care, education, and agriculture. And, Wonderful is with them every step of the way.

    Over the past decade, The Wonderful Company and the Resnicks, along with their foundations have committed over $1 billion in the Central Valley, home to more than 3,000 of their employees. Wonderful offers free health care services to its full-time workforce in the Central Valley, including preventive care, physical therapy, prescriptions and more. Every meal served at its onsite cafeterias is fresh, nutritious, and cooked from scratch. They also support 5,000 students across 70 schools, including two public charter schools the Resnicks founded, and over 1,000 Wonderful Scholars, many of whom are employees’ children, with tutoring, academic coaching, emotional support, up to $40,000 each in college scholarships, and more. To learn more about Wonderful’s award-winning CSR and philanthropy, please visit csr.wonderful.com.

    “Witnessing the innovative spirit with which these companies invest in their employees, communities, and the world is trulyinvigorating,” says Charlotte Triggs, PEOPLE GM and editor- in-chief. “Their commitment reflects our mission, to feature what happens when ordinary people do extraordinary work.”

    Earlier this year, The Wonderful Company was also named one of Fortune® magazine’s 100 Best Companies to Work For. It was recognized again as one the Best Places To Work in the Central Valley by Best Companies Group for its commitment to the well-being of its workforce.

    To be considered for the PEOPLE® and Fortune® lists, companies must be Great Place To Work Certified™ and have at least 10 U.S. employees.

    About The Wonderful Company’s Corporate Social Responsibility

    The Wonderful Company and its co-owners, Lynda and Stewart Resnick, have a long-standing commitment to investing inthe communities where their employees live and work, especially in California’s Central Valley, home to 3,000 employees. The Resnicks, along with their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across the Central Valley, Fiji, and the world. To learn more about The Wonderful Company, and its core values, visit csr.wonderful.com.

    About the PEOPLE® Companies that Care List

    Great Place To Work selected the 2025 PEOPLE Companies that Care List by gathering and analyzing over 1.3 million confidential survey responses from companies representing more than 8.4 million U.S. employees at Great Place To WorkCertified organizations. Of those, more than 1 million responses came from employees at companies eligible for the list and these rankings are based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey and essays submitted by participating companies. Read the full methodology.

    To get on this list next year, start here.

    About Great Place To Work

    As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ helpcompanies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

    Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.

  • NFL MVP and Pistachio Farmer Josh Allen Teams with Wonderful Pistachios as the Brand’s New Spokesman

    Wonderful® Pistachios has announced a major partnership with Buffalo Bills star quarterback and pistachio farmer Josh Allen, uniting the NFL’s reigning Most Valuable Player with America’s #1 Nut brand. A native of California’s Central Valley, where Wonderful Pistachios are grown and processed, Allen is part of a fourth-generation farming family whose crops include pistachios, and Wonderful Pistachios is the world’s largest pistachios producer and brand.

    As part of the partnership, Allen will be featured in a national advertising campaign, set to launch this fall at the start of the upcoming football season. The details of the campaign will not be unveiled until its debut but will include comedic television commercials that will roll out across TV, digital and social media platforms. The commercials will showcase the quarterback’s iconic presence and promote Wonderful Pistachios as a powerhouse snack for athletes, football fans, and families alike.

    Beyond the spotlight, the collaboration also brings together the brand and Allen’s shared commitment to giving back to the Central Valley community that raised Allen and where the majority of the world’s pistachios are grown. Wonderful Pistachios and Allen are establishing a college scholarship fund for high school students in California’s Central Valley, supporting local youth in their pursuit of higher education and continued success, which will be unveiled this fall.

    “Agriculture has always been part of my life on our family farm, and pistachios have been a smart, protein-forward snack to fuel my training,” said Allen. “Partnering with Wonderful Pistachios feels like coming full circle. We’re both built on strong roots, and I’m excited to help spotlight a product that’s as real and hardworking as the people in California’s Central Valley.”

    A fourth-generation farmer who grew up in Firebaugh, CA, Allen knows firsthand the value of hard work and the role pistachios play in healthy, active lifestyles. Allen’s family farm grows pistachios that supply Wonderful Pistachios, making this partnership a natural fit rooted in shared values, local pride, and a commitment to wellness.

    “This partnership marks a homegrown alliance that starts where both our stories began, in the Central Valley of California, which grows 95% of the pistachios in America,” said Andy Anzaldo, who leads grower relations at Wonderful Pistachios and is chief operating officer of corporate social responsibility for its parent company, The Wonderful Company. “Josh’s authenticity, work ethic, and deep ties to pistachio farming make him a true ambassador for our brand. Together, we’re investing in the future of the region we both proudly call home.”

    “We’re thrilled to welcome Josh Allen to the Wonderful Pistachios family, and work together to inspire healthier snacking,” shared Michael Perdigao, president of The Wonderful Agency. “One in three people who snack on Wonderful Pistachios do so while watching sports, with football being the most popular, making this partnership a real touchdown.”

    For more information about Wonderful Pistachios, visit wonderfulpistachios.com, or Get Crackin’ with @wonderfulpistachios on Instagram, TikTok and Facebook.

  • Wonderful® Pistachios Calls Upon the Universe, a World Champion Eater, and TikTok Creators to “Get Crackin’”

    The iconic “Get Crackin’” campaign that helped Wonderful® Pistachios become a household name is back! America’s #1 Nut®, Wonderful Pistachios, will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin’ and celebrate the unique ways people enjoy cracking open and eating pistachios. The campaign brings irreverent humor in a new series of commercials, will set world records at the “Wonderful Pistachios Get Crackin’ Eating Championship” and encourages TikTok users to #GetCrackin.

    Live now, Get Crackin’ showcases how nursery rhyme legend Humpty Dumpty “does it with a great fall,” how the Universe “does it with a big bang,” and how the world’s number-one-ranked competitive eater Joey Chestnut “does it like a champ.” Additional spots rolling out over the next few months include everyone’s favorite ghost-chomping arcade icon PAC-MAN™, and Spot®, an agile mobile robot with a decidedly doggy name from Boston Dynamics. The campaign will live across cable outlets, digital streaming platforms, and on social media.

    “Get Crackin’ succeeded because it cracked social media before we had social media. We’re excited to bring that forward-thinking perspective to the platforms that drive culture today,” said Michael Perdigao, President, The Wonderful Agency. “True to the spirit of the initial campaign, Get Crackin’ 2.0 will be in conversation with culture at the moment that it’s happening—identifying, partnering, and launching both our unique brand and the unique talent that’s drawn us forward.”

    The Get Crackin’ ad campaigns have become a barometer for social media and internet trends over the past decade. Former Get Crackin’ castmates have included award winning host and executive producer of Comedy Central’s “The Colbert Report,” Stephen Colbert, “The Jersey Shore’s” Snooki, Snoop Dogg, and internet sensations PSY, Honey Badger and Keyboard Cat among others.

    Wonderful Pistachios Get Crackin’ Eating Championship at Pacific Park on the Santa Monica Pier

    Wonderful Pistachios will also Get Crackin’ with a new world record. Wonderful Pistachios has teamed up with Major League Eating to host the “Wonderful Pistachios Get Crackin’ Eating Championship” on World Pistachio Day, February 26, 2023. World champion competitive eater Joey Chestnut and other top-ranked Major League Eating athletes including Geoffrey Esper, Miki Sudo, and Nick Wehry will vie for a world record for pistachio-cracking and -eating at the inaugural event taking place at 10:00 a.m. PST at Pacific Park on the Santa Monica Pier.

    Competitors will have eight minutes to crack open and eat as many Wonderful Pistachios as possible in a battle for the championship title and $10,000 in cash prizes.

    The event is free and open to the public. For more information on the Wonderful Pistachios Get Crackin’ Eating Championship, please visit https://majorleagueeating.com/contests/946.

    #GetCrackin on TikTok with Wonderful Pistachios 

    Wonderful Pistachios is also extending the campaign to TikTok, partnering with talented creators to show how they uniquely Get Crackin’. Thoren Bradley does it on his first attempt. Daniel and David Hulett do it with a trick shot. And, Elladj Balde does it on a single blade.

    Earlier this month, Shawn Johnson, Alex Wong, and Vanesa Amaro helped launch a Wonderful Pistachios’ #GetCrackin branded hashtag challenge. TikTok users applied a custom branded effect to share fun videos of how they creatively cracked open Wonderful Pistachios. The contest ended on February 20, 2023, and the winner will receive $10,000 and a one-year supply of Wonderful Pistachios.

    How will you Get Crackin’? Visit Wonderful Pistachios at GetCrackin.com, or on Instagram, TikTok and Facebook@WonderfulPistachios to learn more.

  • Wonderful® Pistachios Partners with Panda Global as an Official Snack of the First-ever Licensed North American Super Smash Bros.™ Circuit

    Wonderful® Pistachios, America’s number one snack nut, announced a new partnership with gaming organization Panda Global as an Official Snack of the Panda Cup, the first North American Super Smash Bros.™ circuit to be officially licensed by Nintendo. Wonderful Pistachios will also be the title sponsor of the “Wonderful Pistachios Last Chance Qualifier” on December 15 at the Los Angeles Convention Center.

    The “Wonderful Pistachios Last Chance Qualifier” is a day-long event that is free and open to the public. Participants and attendees can enjoy a Wonderful Pistachios activation booth while sampling No Shells pistachios, available in Roasted & Salted, Honey Roasted, Chili Roasted, Smoky Barbecue and Sea Salt & Vinegar flavors – the perfect guilt-free, great-tasting, one-handed gaming snack with six grams of protein in every one ounce serving.

    “The Super Smash Bros. franchise and family-centric nature of Nintendo make the opportunity to be a part of this historic Panda Cup a natural fit,” said Diana Salsa, associate vice president of marketing, Wonderful Pistachios. “The team at Panda Global is providing us with an amazing opportunity in competitive gaming to share our flavorful, protein-forward snack nuts with new audiences on multiple touchpoints throughout the circuit.”

    As part of the partnership, Wonderful Pistachios will serve as the Analyst Desk sponsor for its Last Chance Qualifier and the Panda Cup Finale, which takes place from December 16-18 and offers a $100,000 prize pool for the winners. In addition to the in-person events, the qualifying rounds and finale will be broadcast on Twitch, where viewers will see Wonderful Pistachios ad spots featuring the disgruntled No Shells mascot, Sheldon the tortoise. Sheldon is upset with the brand managers of Wonderful Pistachios No Shells for their “anti-shell” advertising; however, No Shells is the perfect snack for gaming as it is healthy, delicious, and can be poured straight from the bag – no shell cracking required!

    The Panda Cup follows Panda Global’s partnership with video game company Nintendo, enabling it to host licensed tournament circuits for Super Smash Bros.

    “I’ve always made sure to have a bag of Wonderful Pistachios in my pantry long before we found out they’re big fans of Super Smash Bros.,” said Alan Bunney, CEO of Panda Global. “We’re very excited that Wonderful Pistachios is joining the Panda Cup to celebrate our community and help us take things to the next level. And I’m looking forward to all the pistachio flavors they’re bringing with them!”

    According to a report by MRI Simmons, 47 million U.S. adults are esports fans with more than 80% of fans reporting that they eat or drink while watching competitive gaming. The convenience of Wonderful Pistachios No Shells, combined with the great variety of flavors, makes marathon gaming (and snacking) easy for fans.

    Wonderful Pistachios are one of the only snack nuts that are a complete and good source of protein. Pistachios also offer fiber and unsaturated fats for a trio of nutrients that may help keep snackers feeling fuller for longer, a beneficial combination for competitive gaming and longer gaming sessions.

    For more information about Wonderful Pistachios visit WonderfulPistachios.com, YouTube at @WonderfulPistachios, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.

    About Wonderful Pistachios

    Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios.

    Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®.

    About The Panda Cup

    The Panda Cup is a licensed North American Super Smash Bros. Ultimate and Super Smash Bros. Melee Competitive circuit featuring qualifying events across the USA, Canada and Mexico. The circuit strives to create and foster a fun and welcoming space for players to compete while simultaneously boosting support for Super Smash Bros. tournaments and competitors.

  • Wonderful Pistachios No Shells Wins Good Housekeeping 2022 Healthy Snack Award

    Wonderful Pistachios No Shells is thrilled to announce the latest awards received for two of its No Shells flavors, BBQ and Chili Roasted. Both No Shells flavors have both been selected as a Good Housekeeping 2022 Healthy Snack Awards winner. As the highest protein snack nut, Wonderful Pistachios contain six grams of protein per serving and are a healthy way to fuel, with zero guilt.

    • Wonderful Pistachios No Shells BBQ – Savor the taste of summer all year long with Wonderful Pistachios No Shells BBQ. Exploding with hickory-smoked flavor and dashed with garlic, paprika, and salt, Wonderful Pistachios No Shells BBQ are an irresistible mix of sweet and smoky.
    • Wonderful Pistachios No Shells Chili Roasted – Turn up the heat with Wonderful Pistachios No Shells Chili Roasted. Wonderful Pistachios No Shells Chili Roasted are bursting with the big, bold flavors of red pepper, garlic, and vinegar to tingle your tongue and keep you craving more.

    The Good Housekeeping 2022 Healthy Snack Awards highlights innovative snacks in the food space that meet the publication’s nutritional criteria (including caps on per-serving calories, sugar, and sodium). Good Housekeeping’s in-house registered dietitian and team of nutrition experts in the Good Housekeeping Institute’s Nutrition Lab rigorously analyzed ingredient lists, Nutrition Facts labels, packaging claims and flavor profiles of hundreds of snacks to find the best of the best. Consumer testers also weighed in on taste and provided additional real-life analysis.

    Wonderful Pistachios No Shells are available nationwide in-stores, as well as online. For delicious recipe inspiration, visit our website.

  • Wonderful® Pistachio Launches A Big Game Campaign

    Wonderful® Pistachios today announced the launch of a Big Game campaign to make game day snacking even easier, whether attending in person, or watching from home. For those traveling to the big game, or related viewing parties, a partnership with luxe rideshare service Alto will provide discounted transportation and delicious snacking around Los Angeles over the game day weekend. Football fans gearing up for game day at home can enter-to-win an entertainment system through a social media contest, get game day recipe inspiration on Pinterest, and stock up on healthy game day snacks at grocery retailers nationwide with larger-than-life football-themed displays.

    “Football viewing has always been one of the top consumption occasions for Wonderful Pistachios, so we’re giving consumers near and far something to enjoy while watching the Big Game as it happens in our own backyard,” shared Diana Salsa, senior marketing director, Wonderful Pistachios. “In fact, one out of three Wonderful Pistachios consumers say they eat them while watching sports, with football being the most popular of the sports. You can crack open pistachios to take out some of that game day stress!”

    The week leading up to the Big Game is one of the biggest retail sales weeks of the year for the Wonderful Pistachios brand1. Wonderful Pistachios is an ideal game day snack – they are a healthy crowd pleaser offering six grams of plant protein and three grams of fiber per each one ounce serving. With a variety of flavors, and both classic In-Shell and No Shells options, there is something for everyone. Wonderful Pistachios No Shells are now available in four award-winning flavors, including Sea Salt & Vinegar and BBQ, along with the Roasted & Salted and Lightly Salted varieties that consumers know and love.

    Wonderful Pistachios Provides Discounted Rides Around Los Angeles

    In a city known for frustrating commutes, Wonderful Pistachios will alleviate transportation woes the weekend of the Big Game with significant discounts towards rides around Los Angeles. Starting Thursday, February 10th at 9 a.m. PST through the end of day on Monday, February 14th, the brand has partnered with on-demand rideshare company Alto for the 56th Big Game to provide visitors and locals alike 56% off all Los Angeles rides by Alto’s fleet of elevated SUVs. Users who wish to redeem this discount can enter promo code WONDERFUL within the app.

    In addition, passengers will enjoy in-car snacking of Wonderful Pistachios No Shells varieties and a product coupon to continue snacking long after they reach their destination.

    Wonderful Pistachios: Tag Them, Pin Them, Put Them In Your Grocery Cart

    Wonderful Pistachios launched a giveaway on Instagram where one entrant will win the ultimate home entertainment prize package. Until January 27, 2022 at 11:59 p.m., any Instagram user who follows @wonderfulpistachios, posts and tags @wonderfulpistachios in an in-feed photo featuring their favorite way to enjoy Wonderful Pistachios will be automatically entered to win prizes including a big screen TV, sound system, designer cooler, one year’s supply of Wonderful Pistachios and a $200 gift card for game day eats and drinks. The winner will be selected at random.

    Wonderful Pistachios is also launching a campaign on Pinterest featuring mouth-watering game day recipes that add a pop of green color and a savory burst of flavor to any snack or meal spread.

    For more information about Wonderful Pistachios, please visit GetCrackin.com, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.

    About Wonderful Pistachios

    Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios. For more, visit: wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.

    Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

    About Alto

    Founded in 2018, Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, professional drivers and managing a dedicated fleet of 5-star crash rated vehicles, Alto offers the safest, most consistent, and most personalized passenger experience on the market today. Alto hires W2-employee drivers, provides in-depth training, manages its owned vehicle fleet and brings advanced logistics and optimization to the ridesharing space. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA-registered disinfectants between every ride and shift. With COVID-19, Alto has also doubled-down on its commitment to safety and cleanliness with the installation of industry-leading protective equipment, technology, and cleaning and disinfecting procedures including HEPA cabin air filters and plexiglass barriers. In addition to passenger rides, Alto shops, purchases, and delivers from local brands directly to consumers and offers same-day delivery. Currently available in Dallas, Houston, Miami, Washington D.C. and Los Angeles, Alto has plans to bring its elevated rideshare experience nationally in the near future. For more information, visit www.ridealto.com.

  • Wonderful® Pistachios Celebrates National Nut Day With Pistachios

    Happy National Nut Day! To celebrate, Wonderful® Pistachios is pleased to announce it has helped propel pistachios to become the biggest and fastest-growing snack nut category in terms of annual retail revenue followed by cashews, mixed nuts, peanuts, and almonds, according to recent Information Resources, Inc. (IRI) 52-week data. The IRI data indicates pistachios experienced a +14% change from the previous year with Wonderful Pistachios alone contributing 96% of that pistachio revenue growth.

    In addition to its significant contributions to the overall pistachios snack nut category, Wonderful Pistachios No Shells flavors generated 85% of total flavored snack nuts category growth (+9%) this past year. After their initial launch with Roasted & Salted and Lightly Salted, and then subsequent flavor unveilings of Honey Roasted and Chili Roasted in 2019 and Sea Salt & Vinegar and BBQ in March of this year, Wonderful Pistachios has seen record weekly growth, further solidifying consumer demand for healthy and high-quality snacks.

    “We’re so excited to see Wonderful Pistachios as the leading snack nut brand in America, and we’re doubling down to continue this momentum,” shared Adam Cooper, senior vice president, The Wonderful Company. “Consumers are investing more in premium, healthier snacks, so we’re investing more in the category with a multi-million-dollar integrated marketing campaign.”

    To celebrate this monumental moment for pistachios and National Nut Day, Wonderful Pistachios launched a giveaway on Instagram. On October 22 from 12:01 a.m. PST until 11:59 p.m. PST, any Instagram user who both follows @wonderfulpistachios and comments on its National Nut Day post with their favorite flavor of Wonderful Pistachios In-Shell or No Shells variety will be automatically entered to win. Twenty-two winners will be selected at random and receive a complimentary package of their favorite Wonderful Pistachios variety along with one bag of each of the four Wonderful Pistachios No Shells flavors of Sea Salt & Vinegar, BBQ, Honey Roasted and Chili Roasted.

    “As we look ahead, our priorities are to continue the plant protein conversation, focus on pistachios as a better-for-you snack, especially throughout football season as a key snacking occasion, highlight the diverse In-Shell and No Shells flavors, and ensure availability of our product to retailers and consumers,” said Cooper. “We are supporting all of this with a fully integrated marketing strategy that includes our popular No Shells campaign, featuring Sheldon the turtle, returning to TV in addition to our ‘Greener Source’ plant protein TV campaign, digital and social media, FSIs, PR and in-store POS.”

    Wonderful Pistachios Successes Tapped into Today’s Consumer Trends

    As consumers seek healthier snack options, pistachios are a smart snack option, known for plant protein power, fiber, and better-for-you unsaturated fats – a combination that may help keep people feeling fuller longer. With 47% of consumer snacking three or more times per day, consumers can choose which Wonderful Pistachios products work best for their snacking occasion.

    “After being stuck at home for so long people demanded more variety and availability from their favorite premium snacks, and so we’ve made decisive efforts to tackle just that,” adds Cooper.

    New Flavors Created New Interest: Not only is Wonderful Pistachios a nutritious snack choice, but it’s also a flavorful one with many In-Shell and No Shells flavor varieties to choose from. Wonderful Pistachios No Shells was named one of America’s fastest-growing snack brands according to IRI. Since launching its award-winning BBQ and Sea Salt & Vinegar flavored No Shells in March 2021, Wonderful Pistachios has seen record growth, confirming that consumer demand dictates the need for flavorful varieties. The No Shells flavors joined an existing In-Shell flavor lineup that includes Salt & Pepper and Sweet Chili.

    Caution Caused Pantry Loading: It’s no secret that consumers have pantry-loaded and stocked-up with larger sizes over the last year. As a result of this, Wonderful Pistachios’ larger sized bag sales are up 27%2. Ensuring product is available to consumers when they want it and in the pack-size they want is incredibly important.

    Plant Protein Conversation Growth: The plant protein trend also continues to grow as Mintel data confirms 75% of people are adding more protein to their diet and choosing to eat less meat. Pistachios are the only snack nut which provide a good source of protein, offering 12% of the recommended daily protein value per 28 gram serving (1 oz). To be considered a good source of protein, the percentage daily value must be over 10%. Plant protein continues to be a mainstay in Wonderful Pistachios marketing communication. Wonderful Pistachios’ plant protein campaign includes TV, social media, and in-store POS bins that increase consumer awareness that pistachios are a good source of plant protein.

    For more information about Wonderful Pistachios, please visit  GetCrackin.com, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.

  • Wonderful® Pistachios No Shells Sea Salt & Vinegar Named Top Nutritious Nut

    Wonderful® Pistachios No Shells is thrilled to announce the latest awards received for one of its newest flavors, Sea Salt & Vinegar. A tart and tangy snack, Wonderful Pistachios No Shells Sea Salt & Vinegar has been selected as a winner in Good Housekeeping’s 2021 Healthy Snack Awards in the Nutritious Nuts & Legumes category, and has won Gold for “Best Savory Snack” in Delicious Living magazine’s 2021 Best Bite Awards for Consumer Choice. The new flavor was also named the “Most Innovate New Product” in the Salty Snacks category at the 2021 Sweets & Snacks Expo.

    Launched in March 2021, Wonderful Pistachios No Shells Sea Salt & Vinegar has just the right amount of sea salt and vinegar for an ideal balance of sour and savory. Wonderful Pistachios No Shells contain 6 grams of plant protein per serving and is one of the highest quality protein snack nuts on the market.

    In addition, Pistachios are known for their protein power, fiber and better-for-you unsaturated fats for a combination that may help keep you feeling fuller longer. All of this makes Wonderful Pistachios a delicious and nutritious snack perfect for on-the-go, road trip adventures, or anytime snacking.

    The Good Housekeeping 2021 Healthy Snack Awards highlight innovative snacks in the food space that meet the publication’s nutritional criteria (including caps on per- serving calories, sugar, and sodium). Good Housekeeping’s in- house registered dietitian and team of nutrition experts in the Good Housekeeping Institute’s Nutrition Lab rigorously analyzed ingredient lists, Nutrition Facts labels, packaging claims and flavor profiles of hundreds of snacks to find the best of the best. Consumer testers also weighed in on taste and provided additional real-life analysis.

    The Delicious Living annual Best Bite Awards recognizes the best food products that prioritize flavor and clean ingredients, with Consumer Choice Awards (voted on by natural health shoppers) and Retailer Choice Awards (voted on by natural health retailers).

    The Sweets & Snacks Expo’s highly coveted Most Innovative New Product Awards recognize companies for their achievements in introducing innovative candy and snack products to the market over the past two years. The submitted products were judged by retail and category thought leaders from leading retailers like Costco, Walgreen’s, and 7-Eleven.

    “Life is better lived with a bit of flavor. Our complete No Shells lineup adds a little zing or spice to snack time, and to the snack aisle, in a nutritious way,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “With the plant protein of Wonderful Pistachios, consumers can fuel their summer adventures or satisfy at-home cravings with a tasty, healthy snack.”

    This latest recognition adds to the growing list of accolades for Wonderful Pistachios No Shells flavors, which include Good Housekeeping’s 2020 Healthy Snack Awards for No Shells Honey Roasted, Men’s Health Snack Awards for No Shells Chili Roasted, Health Magazine Snack Awards for No Shells Chili Roasted, and 2020 SnackNation Insights Award for “Best Nut or Trail Mix” for No Shells Honey Roasted, amongst others.

    Since launching the new BBQ and Sea Salt & Vinegar No Shells in March 2021, Wonderful Pistachios has seen record weekly growth, further solidifying consumer demand for healthy and high-quality snacks. Wonderful Pistachios No Shells is available at retailers nationwide and online, allowing snackers to make healthy choices every day.

    For more information about Wonderful Pistachios, please visit GetCrackin.com, on Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.

    About Wonderful Pistachios

    Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios. For more, visit: getcrackin.com, or follow us on Facebook, Instagram, and Twitter.

    Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.