Pacific Nut Producer Magazine

Tag: U.S. Agriculture

  • Mike Forbes Named CEO of American Pistachio Growers

    American Pistachio Growers (APG) announced the appointment of Mike Forbes as its new President and CEO, assuming the role on Sept. 1. Forbes brings more than two decades of leadership experience across the food, consumer products and wellness industries. Throughout his career, he has helped build purpose-driven brands, accelerate growth and lead organizations through periods of transformation while maintaining a strong focus on consumers, innovation and sustainability.

    “We are excited to welcome Mike Forbes as the next President and CEO of American Pistachio Growers,” said APG Board Chairman Justin Wylie. “Mike brings exceptional leadership experience, strong strategic judgment, and a genuine appreciation for the growers and industry he will represent. The Board believes he is the right person to build on APG’s strong foundation, expand opportunities for American pistachios, and lead the organization into its next chapter of growth.”

    A Wisconsin native with agricultural roots, Forbes grew up in 4-H and comes from a family of farmers. After beginning his career with McKinsey & Company, he held leadership roles at Jim Beam, Procter & Gamble and General Mills before a personal health journey inspired him to focus his career on food and wellness.

    That passion led him to California Olive Ranch, where he spent nearly a decade helping grow the business from less than $10 million to more than $100 million in annual revenue while advancing to Executive Vice President of the Consumer Business.

    Forbes went on to serve as CEO of Alter Eco, leading the organic chocolate company through a successful turnaround centered on regenerative agriculture. He later held executive leadership roles with Safely, MaryRuth Organics, and The Vitamin Shoppe, where he helped drive growth, expand retail partnerships, and strengthen consumer and digital businesses.

    “I am so excited to join APG and its family of growers and processors, and it’s an honor to work alongside such a world-class group of people who are deeply committed to this industry,” said Forbes. “Pistachios are an incredible crop, and nobody grows them better than American farmers. They’re one of nature’s perfect snacks, delivering outstanding flavor along with tremendous health benefits. APG has a long record of success, and I can’t wait to get started, meet our members, and help build on that momentum as we continue growing demand for American pistachios around the world.”

    Forbes holds a Bachelor of Business Administration with Honors from the University of Wisconsin–Madison and an MBA from Harvard Business School. As President and CEO, Forbes will lead APG’s efforts to advance the interests of American pistachio growers and processors, strengthen domestic and international demand, and continue promoting the nutritional, economic and environmental benefits of American-grown pistachios. — Story contributed by American Pistachio Growers

  • USDA Accepting Applications for a Trade Mission to Singapore

    The USDA Foreign Agricultural Service (FAS) announced it is now accepting applications for its upcoming trade mission to Singapore, scheduled for Dec. 7 to 9.

    FAS Agribusiness Trade Missions directly connect American agribusinesses with overseas buyers, expanding market access and boosting exports for U.S. producers. Current and potential U.S. exporters interested in exploring trade opportunities in Singapore, Malaysia and Thailand must submit their application via the official online form by 11:59 p.m. EST, Sept. 8, 2026.

    “Expanding our footprint in Southeast Asia is critical as we work to diversify export opportunities and build new, resilient paths for getting safe, high-quality American agricultural products into more markets,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. “Getting producers face-to-face with buyers cultivates long-term trade relationships in vibrant, rapidly developing markets—ensuring our producers have multiple avenues to meet global demand instead of relying on a single buyer.”

    In 2025, U.S. agricultural product exports to Singapore, Malaysia and Thailand reached more than $3 billion in total. This regional total includes $1.3 billion to Thailand and $1 billion to Malaysia. In Singapore, U.S. exports reached $769 million, with consumer-oriented products— such as tree nuts, dairy products, wine and processed foods—making up 65% of that value.

    In addition to brokering business-to-business meetings, FAS staff and regional experts will hold in-depth market briefings and host site visits and networking events to strengthen trade relationships throughout the mission.

    USDA anticipates significant growth opportunities in the region for several product categories, including:

    • Tree nuts
    • Food preparations, such as baking ingredients
    • Seafood
    • Beef
    • Wine and distilled spirits
    • Processed fruits and vegetables
    • Dairy, eggs and egg products
    • Pet food
    • Pulses, such as dry yellow and green split peas

    In 2025, USDA trade missions connected more than 250 U.S. companies with buyers in Hong Kong, Thailand, Peru, Guatemala, the Dominican Republic, Taiwan and Mexico, generating projected 12‑month sales of $125 million.

    Singapore will be USDA’s final Agribusiness Trade Mission for 2026—a year in which USDA sent delegations to Malaysia, Indonesia, Guatemala, El Salvador, the Philippines, Vietnam, Argentina, and Ecuador. USDA will announce 2027 missions soon.

    For information on these and other trade missions, visit https://www.fas.usda.gov/topics/trade-missions.

  • Hazelnut Growers Achieve First-Ever 100,000+ Ton Crop

    For the first time in the 100-plus year history of the United States commercial hazelnut industry, farmers harvested more than 100,000 tons of hazelnuts in 2025. Preliminary totals estimate the yield to be more than 121,000 tons—a massive increase from the 96,000 tons harvested in 2024. Final harvest numbers are expected later this spring. Prior to 2020, the peak U.S. hazelnut harvest was 51,000 tons in 2018.

    Much of the sharp rise in production is due to the orchard planting boom of the 2010s. From 2010-2019, hazelnut acreage in Oregon climbed from approximately 29,000 acres to approximately 81,000 acres. This acreage has since stabilized at around 96,800 acres. New, better-yielding hazelnut cultivars, advancements in farming technology and growing global demand for hazelnuts all contributed to an influx in new plantings throughout Oregon’s Willamette Valley. Escalating production soon followed the expansion in acres. Oregon is home to 99% of U.S. hazelnut orchards, with farms in Washington contributing to make the Pacific Northwest the epicenter of country’s hazelnut production.

    Hazelnut trees typically take four to five years to produce enough kernels to harvest; they continue to
    produce more nuts as they mature to 10-12 years old. At full maturity, it is now common for an acre of hazelnut trees to produce 3,000 pounds or more of hazelnuts. With thousands of acres of trees planted in the 2010s now reaching this stage, production is anticipated to rise precipitously over the next several
    years.

    About the Hazelnut Marketing Board

    Nestled between the grandeur of the Cascade Mountains and the scenic Pacific Ocean lies the Willamette Valley — one of the world’s premiere agricultural regions. Over 99% of American hazelnuts are grown in this fertile valley. The rare combination of volcanic soils, moderate temperature and ample precipitation makes this the optimal region for hazelnut orchards. These thriving groves yield hazelnuts renowned globally for their unparalleled size, consistent quality and distinct flavor. U.S. hazelnuts boast a robust, buttery smooth flavor and are the ideal accent for exquisite entrees or delicious desserts. They are also great by themselves as a healthy and flavorful snack. U.S. hazelnuts come in many forms–including kernels, meal, flour, sliced, diced, paste and oil–making them easy to eat and use.