Consumer perception of sustainable farming doesn’t always match the grower’s definition, especially when it comes to affordability. In order to bridge the gap to build and convey the right kind of sustainability narrative the rising generation of consumers will support, George Packing Company has been experimenting with some novel practices in their hazelnut orchards to determine best sustainability practices that will actually save growers money in the long run. Pacific Nut Producer Editor Matthew Malcolm met with Shaun George to share some of these practices and how they’ve panned out. Watch his brief interview and stay current on hazelnut industry news by reading your monthly issue of Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/subscribe/
Please thank this video’s sponsor George Packing Company for their industry support.
