American Pistachio Growers is marketing at the international level, and it’s bearing fruit across the globe. This includes Mexico, where excitement over pistachios resulted in a new word in the country’s vocabulary. Ines Masallach from Imalinx spoke with Matthew Malcolm about how American pistachios have exploded onto the Mexican market. Watch this quick video and learn more in Pacific Nut Producer Magazine.
Tag: pistachio marketing
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2026 Pistachio Week Kicks Off August 10th
Pistachio Week is returning for its fifth year. Restaurants across California are creating new dishes to showcase American-grown pistachios with everything from desserts, to drinks and main entrees. Hannah Young of American Pistachio Growers spoke with Matthew Malcolm from California Ag Network to talk about the event and some of the creations that will be available. Watch this quick video and read more in Pacific Nut Producer Magazine.
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Mike Forbes Named Next CEO of American Pistachio Growers
Mike Forbes will take over as CEO of American Pistachio Growers on Sept. 1, bringing over 20 years of experience in the food, ag and health and wellness industries. Forbes spoke with Matthew Malcolm at the 2026 APG Pistachio Industry Insights Day in Visalia to talk more about his incoming role with promoting American-grown pistachios. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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Market Growing for Organic Pistachios
The conversion to organic can take three to four years for pistachio growers, but it has significant potential as the market grows. Leading these efforts is Setton Farms, the largest producer of organic pistachios in America. Setton COO Mia Cohen recently spoke with Matthew Malcolm from California Ag Network to discuss the recent trends in marketing and the industry. Watch this quick video and read more in Pacific Nut Producer Magazine.
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Introducing American Pistachio Growers’ New President and Vision
American Pistachio Growers (APG) has announced a new President & CEO to lead their organization — veteran sports marketing leader Zachary Fraser. Following the Interim services of Joel Nelsen, Fraser has taken the helm with a new vision to expand the influence and consumption of American pistachios around the world. Watch this brief interview as Matthew Malcolm from California Ag Network meets with Fraser and APG Chair Rich Kreps to get to know the new dynamic leadership and vision of the organization.
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Introducing American Pistachio Growers New VP of Global Marketing
American Pistachio Growers (APG) has a new Vice President of Global Marketing. Watch this brief interview introducing Scott Fryer to the pistachio industry, and come hear from him at their Pistachio Industry Conference, Feb. 26-28th to see what APG is doing to build demand for American grown pistachios.
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APG Meeting Evolving Consumer Needs (American Pistachio Growers Summer Series 3/7)
As gathering has not been possible due COVID-19 restrictions, American Pistachio Growers (APG) launched a video series with Pacific Nut Producer in lieu of their summer grower luncheon. Watch Part III of the series featuring APG Vice President of Global Marketing Judy Hirigoyen as she explains how they have shared APG’s message with consumers worldwide over the past six months. Please enjoy the full seven part video series and read Pacific Nut Producer Magazine to get a full picture of what is going on in the American pistachio industry.
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New Pistachio Market Research Report & Forecast
Pistachios consist of antioxidants rich in fiber as they help reduce cholesterol levels, keep the sugar controlled, and reduce the risk of diseases like cancer. Pistachios are mostly consumed among type 2 diabetes patients. According to the International Dried Fruits and Nuts Council, the Global Pistachio Market is esteemed to grow, witnessing an increase of 31% in the global production accounting for 587,506 MT in 2017 and 771,494 MT in 2018. The fertile soil, hot & dry climate, and moderately cold winters offer the ideal growing conditions for the pistachios in North America. Accordingly, the United States, Turkey, and Iran hold 95% of crop production worldwide. Turkey and Greece are the significant pistachio exporters to the United States market despite the considerable production to meet the domestic demand. In contrast, China, Germany, and Spain are the major importers of pistachio from the United States, with Turkey and China being the major exporters and importers, respectively.
Key Market Trends
Progressive Demand For Healthy Snacks
The pistachios have many advantages, including reduced risk of cardiovascular diseases and diabetes, improved digestion system, immune system, and nervousness, which is also helpful in improving body metabolism. One of the major trends witnessed in the global pistachio market is that various food producers, especially in snacks and dessert fields, are shifting their attention towards winding out pistachio-flavored products, in a bid to benefit on flavor. The changing consumer lifestyle, rapid urbanization, high disposable income, are progressing the demand for on the go healthy convenience foods and snacks. Altering food consumption behavior among consumers, improved willingness to spend are the results of rapid urbanization, in turn, is increasing the disposable income among consumers leading to increased spending of the final consumer on such a healthy snacks segment. These products are earning praises of vegan and highly health-conscious consumers. Hence these factors tend to drive the pistachio market globally.
North America is Leading the Market in Terms of Production
According to the International Dried Fruits and Nuts Council, North America is the largest producer of pistachio worldwide and holds 58% in 2018, accounting for 450,794 MT production. The United States was the top exporting country in 2017, accounting for 46% of world exports, up 46% from 2016, and the main markets for United States pistachios were China (52%) and the European Union (31%). Turkey and Greece are the countries that export pistachio to the United States market to support domestic demand. The fertile soil, hot & dry climate, and moderately cold winters offer the ideal growing conditions for the pistachios in North America. The rising demand for natural and low-sugar snack items, changes in consumption patterns, food requirements, and an inclination toward vegetarian products for protein sources in the region are driving the Pistachio market in North America. -
American Pistachio Marketing Plans for 2019 to Include India
With the largest pistachio crop ever in the west last year coupled with international trade issues, some might be concerned about prices and how to move such a large inventory; however, American Pistachio Growers (APG) reported that the demand is out there at their annual conference, and APG unveiled some exciting new marketing plans for the coming year, including a new market in India. Watch this brief interview with Judy Hirigoyen from APG, and read more about it in Pacific Nut Producer Magazine.