Pacific Nut Producer Magazine

Tag: Hazelnut Marketing

  • New Products Being Developed to Sell Oregon Hazelnuts

    George Packing Company is looking at new products, from spreads to confectioneries, to market and sell Oregon hazelnuts. These efforts are enabling consumers to enjoy hazelnuts in ways not previously imagined. Northwest Hazelnut Company Sales Director Aaron McGraw spoke with Matthew Malcolm from Pacific Nut Producer about some of the latest goods coming out of R&D. Watch this quick video and read more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor George Packing Company for their industry support.

  • Organic Hazelnuts Get USDA Boost

    The USDA allocated funding for the promotion of organic hazelnuts. This has facilitated initiatives in marketing, outreach and even culinary partnerships with master chefs in France. Judy Hirigoyen with the Oregon Organic Hazelnut Collective and Jed White from Cascade Foods LLC spoke to Matthew Malcolm of Pacific Nut Producer to discuss these exciting developments for the Oregon organic hazelnut industry. Watch this quick video and learn more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor George Packing Company for their industry support.

  • Cautious Optimism Following Incredible Year for Hazelnut Growers


    Hazelnut growers in Oregon had their biggest crop yet as weather conditions dampened yields in Turkey and Italy. While the global supply was more than anticipated, the outlook remains cautiously optimistic. Hazelnut Growers of Oregon President/CEO Troy Johnson discussed some of the latest developments in the international market and what they’re doing to sell more Oregon hazelnuts with Matthew Malcolm. Watch this quick video and learn more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor George Packing Company for their industry support.

  • New Hazelnut Industry Director Speaks at Winter Meeting

    Christine Roth appeared at her first Nut Growers Society Winter Meeting as the new Executive Director of the Oregon Hazelnut Industry Office. Roth spoke with Matthew Malcolm of Pacific Nut Producer to talk about her role and the exciting things going on in the hazelnut industry. Watch this quick video and learn more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor George Packing Company for their industry support.

  • Alternative Uses for Processed Hazelnut Shells that can Benefit Growers

    Oregon hazelnut growers just wrapped up their largest harvest ever. With good weather and decent returns, growers are pretty happy and finally enjoying some much needed rest. Hazelnut processors, on the other hand, are hard at work processing and marketing the product. They are committed to the challenge of handling a record-sized crop, but unfortunately have to figure out what to do with the massive amount of shells/biomass that accompanies it. Processors can pay to have it composted… or, could this bi-product be utilized more profitably? Watch Matthew Malcolm’s brief interview with hazelnut grower and nurseryman Loren Birkemeier to find out.

    Please thank this video’s sponsor George Packing Company for their industry support.

  • Oregon Organic Hazelnut Collective Ramps Up Marketing Efforts with Grant Funding Boost

    Thinking about transitioning to organic hazelnut farming? The Oregon Organic Hazelnut Collective is community of organic growers ready to assist others in the process. The Collective is growing as consumers are taking more interest in how their food is grown, and thanks to some recent grant funding, the organization is ramping up their marketing efforts to reach even more consumers. Watch this brief interview as Pacific Nut Producer Editor Matthew Malcolm meets with Cassedea Ashley and Judy Hirigoyen representing the Collective to learn more.

    Please thank this video’s sponsor George Packing Company for their industry support.