When growers think about foodservice demand, restaurants and packaged foods often come to mind. But another foodservice segment is quietly shaping ingredient use, consumer preferences and long‑term demand: College and University (C and U) foodservice.
C and U refers to on‑campus dining programs at colleges and universities. These programs feed students, faculty and staff every day across multiple venues and meals. Collectively, C and U foodservice represents an estimated $18 billion industry nationwide, with thousands of campuses and significant purchasing power. For almonds, it is a segment where scale and influence intersect.
College campuses serve food continuously. Breakfast, lunch, dinner and snacks are offered seven days a week. Some campuses prepare tens of thousands of meals daily across dining halls, cafés, food trucks and catering operations. Even small ingredient decisions, when multiplied across millions of meals each year, can add up quickly.
That scale is why the Almond Board of California engages with campus dining not only to encourage menu inclusion, but to help make almonds visible, desirable and repeatedly chosen by students. When almonds show up in everyday meals and beverages, they can influence preferences, normalize new uses beyond snacking and ultimately build long term demand.
“College dining today looks very different than it did a generation ago,” the Almond Board of California recently wrote. “Many universities now operate chef‑driven programs that emphasize scratch cooking, global flavors and ingredient transparency. On some campuses, dining experiences rival what is found in major cities.”
The Almond Board works with campus dining leaders, executive chefs and purchasers — especially at universities that manage their own dining programs — to make it easier to feature almonds in ways that are more appealing to students.
“C and U foodservice represents a long-term investment in almond demand because it combines large-scale meal volume with an unusually strong ability to shape consumer choices,” the Almond Board wrote. “Campus dining teams influence what students try repeatedly, and those experiences can carry forward into habits and purchases after graduation.”
For growers, this work may help keep almonds top-of-mind as these student-consumers navigate more choices and more competing ingredients.
— Story contributed by the Almond Board of California