Pacific Nut Producer Magazine

Tag: Coach Prime

  • Almonds Are Key to Achieving Coach PRIME’s Renewed Health Goals

    Deion “Coach PRIME” Sanders is back for another college football season, persevering after challenges with his health. As he gears up for the hustle and grind, his commitment to personal health is stronger than ever, with a mission to motivate others to live a healthy life, part of which includes eating better-for-you snacks like almonds. Packed with nutrients, almonds are more than just a snack; they are a cornerstone of the healthy lifestyle Coach PRIME is championing.

    Whether Coach PRIME is leading his team and family toward success or motivating others to make the right decisions, he is deeply committed to living with purpose, and that includes how he takes care of his body. Backed by research, daily almond snacking supports his intentional approach to health. Almonds are his go-to snack in the locker room, his office and even on the sidelines, making them a meaningful partner in his everyday routine.

    “I take my health seriously—now more than ever—and others gotta do the same to be their best and stay prime,” said Sanders. “Almonds aren’t just a snack, they’re part of the process, and I’m committed to the process. Take your health seriously, be consistent, and eat your dern almonds every day. Don’t wait another second to focus on what your body needs.”

    Snacking can be a healthy habit when done right, and Coach PRIME is calling on everyone to start today by making smarter snack choices that fuel the body and promote overall health. Almonds are a powerhouse snack, delivering steady energy and satiety through a natural blend of 6g of protein, 4g of fiber, 50% DV of vitamin E, 20% DV of magnesium, 13g of “good” unsaturated fats and only 1g of saturated fat in one serving (23 almonds). From aiding heart and metabolic health to gut support and beyond, almonds play a valuable role in healthy living. Plus, almonds’ versatility makes them a smart choice for anyone looking for simple, consistent nutrition.

    Tune in for more from Coach PRIME and California Almonds with ads airing on national and cable TV networks like CBS Sports and ESPN. Visit almonds.com and follow California Almonds on Facebook, Instagram and Twitter to see how almonds are a key part in Coach’s renewed health journey.

    About California Almonds 

    California Almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture.

  • Coach Prime Reveals the Nutrition Game Plan to Level Up Your Life — Almonds

    Almond Board of California — Spring may be the offseason for football, but that doesn’t mean players stop putting in the work every day to stay on top of their game. Players aren’t in it alone though, which is why the ultimate motivator, Deion “Coach Prime” Sanders and California Almonds have teamed up to share how almonds and exercise recovery can help you own your prime, both on and off the field.

    “Almonds are not just a snack to me. They’re part of MY JOURNEY. They’re one of my pillars of consistency in preparing both physically and mentally for whatever’s next. And for me, that means at the HIGHEST LEVEL,” says Coach. “Your PRIME has no end destination… it’s A JOURNEY. And that journey should always be evolving and growing towards that place that you call ‘there’. In order to DOMINATE in that journey, you gotta put in the WORK – and it ain’t gonna be easy. Recovery is a key part of that journey, and you need to make sure you are recovering right.”

    Owning your prime is a mindset, not a moment. Coach Prime doesn’t just coach his players, he instills a consistent hunger for improvement and daily dedication – a lesson that can evolve your life too. Whether it’s taking daily walks, increasing lifting reps or training for a marathon, consistency is key. Hit a milestone? Celebrate and put in the work to reach your goal. To help you push to the next level, Coach Prime is dropping his wisdom to help you achieve your goals:

    Tip 1: Prime Time Health – Mind and Body in Sync
    If you ain’t takin’ care of YOU, how you gonna show up for anybody else? Your health? It’s non-negotiable. Gotta keep your mind sharp and your body ready for anything. That’s why I’m all about making the time to focus on my goals and taking care of myself. You want to stay prime? Then keep yourself right. Let’s ride!

    Tip 2: Fuel Up Like a Champion
    Listen, PRIME is ALL the time, and that means fueling up like a CHAMP. Right after my morning workout, I’m going for a handful of almonds for exercise recovery, then a power breakfast: oatmeal or grits, egg whites, and turkey bacon to keep me ready for whatever the day brings. Don’t get it twisted—you can hit a cheat meal every now and then, but when the foundation is solid, you will stay PRIME every single day.

    Tip 3: Every Day is PRIME
    It doesn’t matter if it’s game day, spending time with the fam, or reeling in the big catch, you always gotta be locked in, all day, every day. It don’t matter what day of the week it is—every day is game day when you’re living prime. IT DON’T STOP, BABY! You’re either in or you’re out, but PRIME don’t take days off!

    When you have your head in the game, an important part of reaching your goals is taking care of your body. Like Coach Prime emphasizes, exercise recovery helps you stay at your best and almonds can help you recover from exercise. Groundbreaking research shows that most study participants who ate two servings of almonds, (vs. a calorie matched cereal bar,) for four weeks prior to completing 90 minutes of exercise, reported reduced fatigue and tension, increased leg and lower back strength during recovery, and decreased muscle damage during the first day of recovery after completing the exercise.1 This research, funded by the Almond Board of California, was conducted over four weeks among 64 healthy, non-smoking U.S. adults ages 30 – 65 who are occasional exercisers (less than three sessions a week).

    For more tips on how to own your prime from Coach Prime himself, visit almonds.com/own-your-prime and follow Coach on Instagram to learn more about ways to own your prime in real time.

  • Coach Prime Turns to Almond Research to Help with Exercise Recovery

    Almond Board of California — Deion “Coach Prime” Sanders is using all his coaching tools to prepare for the college football season ahead. Those include his Prime Time swagger, electric motivational style, and his unique partnership with California Almonds, which opened his eyes to research showing almonds can help with recovery from workouts.

    One of the most singular motivators in college sports, Coach Prime works to prepare his players mentally and physically, both before and after practice and games. Sanders says recovering from workouts doesn’t have to be complicated — it can be as simple as fueling up on two servings of almonds (about 46) daily.

    “You gotta WANT it, then you gotta WORK it, which then places you in a position to WIN IT. And to WIN IT, you gotta take care of YOU and make sure your recovery is right,” says Coach Prime. “We are working day in and day out to DOMINATE both on the field and off, which is why I make sure almonds are a part of my life each day. You already know we WANT it, and almonds help us WORK IT, and then WIN IT. IT DON’T STOP, BABY!”

    Groundbreaking research shows that most study participants who ate two servings of almonds, (vs. a calorie matched cereal bar,) four weeks prior, reported reduced fatigue and tension, increased leg and lower back strength during recovery after completing 90-minutes of exercise, and decreased muscle damage during the first day of recovery after completing the exercise.

    This research, funded by the Almond Board of California, was conducted over four weeks among 64 U.S. adults ages 30 – 65 who are occasional exercisers.

    Coach Prime’s partnership with California Almonds became one of the most high-profile sponsorships in college sports in 2023 and is kicking off a second year. He says often that he learned how snacking on almonds can help with exercise and exercise recovery.

    Fans can catch Coach Prime and California Almonds at the start of the college football season with ads airing on national and cable TV networks like ABC, NBC, Fox, ESPN, and on social media. For more tips on how to own your prime from Coach Prime himself, visit almonds.com and follow California Almonds on Facebook, Instagram, and Twitter.

  • PRIME Almond Board Investments Score Worldwide Consumer Attention

    The California almond industry scored big with its recent investment and partnership with Coach Prime highlighting the nutritional benefits of almonds.  Pacific Nut Producer Editor Matthew Malcolm met with Laura Morin from the Almond Board of California to discuss some of the incredible results of this partnership, as well as other strategic partnerships around the world, engaging consumers like never before. Watch this brief interview and read more about it in Pacific Nut Producer Magazine.