Pacific Nut Producer Magazine

Tag: California Walnuts

  • USDA to Purchase $30M in California Walnuts

    The California Walnut Commission (CWC) voiced its support for the USDA’s intent to purchase $30 million of California walnuts through Section 32 authority.

    The announcement, made Aug. 24 by USDA, is part of Section 32 of the Agriculture Act of 1935, which authorizes USDA to purchase agricultural commodities for domestic nutritional assistance programs such as the National School Lunch Program and School Breakfast Program, and for food banks and soup kitchens.

    Combined with USDA’s $15 million walnut purchase announced earlier this year, the latest announcement brings total USDA Section 32 purchases of California walnuts in 2026 to $45 million.

    “We appreciate USDA and Sec. Brooke Rollins for their continued support of American agriculture and the California walnut industry,” said Robert Verloop, CEO of the California Walnut Commission. “This purchase provides a meaningful market opportunity for California walnuts, while helping ensure nutritious, American-grown food reaches people across the country.”

    The announcement comes as the California walnut industry enters a new harvest season following the second-largest crop in its history.

    “As our industry prepares to harvest the 2026 crop, reducing carry-in from the 2025 crop is an important step toward strengthening overall market conditions,” Verloop said. “This purchase provides an encouraging boost for the industry and supports a healthier market environment as growers and handlers begin the new selling season.”

    With this support from USDA, the CWC remains committed to advancing the industry’s long-term sustainability and providing nutritious food to American families in need.

    “This announcement reflects USDA’s commitment to our growers to assist them in dealing with the challenges associated with the record 2025 crop, global market disruptions and ongoing trade uncertainties that have suppressed export volumes and grower returns,” said Davin Norene, a third-generation walnut grower from Rio Oso, Calif. and CWC chairman of the Board. — Story contributed by the California Walnut Commission

  • California Walnut Commission Voices Support for 0% EU Tariff

    The California Walnut Commission CWC voiced its support after the European Union reduced the tariff on U.S.-grown tree nuts — including walnuts — to 0%. This lowering of rates became effective as of July 1. In a public statement on the order, the CWC stated:

    “The California Walnut Commission (CWC) welcomes this positive development for the California walnut industry and European customers and consumers.

    “The quota basis tariff reduction provides access to an important market, which is the walnut industry’s largest export market, importing about 30% of global supply. Improved access allows European importers, distributors, retailers and consumers to have access to high-quality California walnuts, while supporting the long-term sustainability of California walnut growers.

    “The news comes at a critical time for California walnut growers, many of whom continue to face rising production costs, increasing supply and a competitive and uncertain global marketplace.

    “The CWC appreciates the efforts of U.S. and European policymakers, trade officials and industry stakeholders whose work contributed to this development.”

    The Almond Board of California also praised this development, saying it “brings welcome certainty after months of escalating trade tensions.”

  • California Walnut Commission Voices Support for ASCF

    The California Walnut Commission issued a statement voicing its support for the Assistance for Specialty Crops Farmers (ACSF) program. The program was announced May 29, offering $1.6 billion in federal assistance and relief to growers of specialty crops. This includes tree nuts like walnuts, almonds and pistachios.

    “The California Walnut Commission extends its appreciation to U.S. Secretary of Agriculture Brooke Rollins, the U.S. Department of Agriculture (USDA) and Farm Service Agency (FSA) staff for the announcement and implementation of payment rates and the enrollment period for the ASCF program.

    In response to elevated input costs and market disruptions that impede specialty crop exports, USDA will issue $1.625 billion in payments to eligible specialty crop producers. Eligible walnut growers will be able to receive payments at a rate of $225 per acre based on their 2025 crop acreage report. This new funding will help walnut growers, many from multi-generational family farms, offset high production costs and ongoing market disruptions due to tariffs in key markets.

    ‘Walnut growers are in full swing nurturing this year’s crop, which just finished the bloom and nut set start of the crop year,’ said Bill Carriere, vice chairman of the California Walnut Commission. ‘This additional financial support will be utilized to lower input costs and improve our competitiveness abroad.’

    We thank Secretary Rollins and USDA for their continued commitment to supporting specialty crop producers, including California walnut growers, to strengthen the competitiveness of American agriculture at home and abroad.”

  • Walnut Commission Applauds House Passage of Farm Bill

    The California Walnut Commission applauded the House of Representatives’ passage of the Farm, Food and National Security Act of 2026 saying it was meaningful progress toward renewing federal farm policy.

    “California walnut growers, many of whom are multi-generational family farmers, face distinct production and market challenges that demand thoughtful, long‑term policy solutions, and the farm bill is an important step to that end,” the Commission wrote. “A comprehensive, five‑year farm bill plays a vital role in helping specialty crop producers remain resilient, competitive and able to deliver nutritious products that support the health of Americans and families around the globe.”

    The Farm Bill was passed April 30 and is awaiting signature by Pres. Trump. — Story contributed by the California Walnut Commission   

  • Walnut Alliance of California Provides Advocacy for Growers

    Walnut growers in California have a new voice advocating for them in politics, trade and more. In an interview with Matthew Malcolm on California Ag Network, Chris Zanobini and Donald Norene talk about the work and mission of the Walnut Alliance of California. Watch this quick video and learn more in Pacific Nut Producer Magazine.

  • California Walnut Industry Leader Passes, Legacy Continues

    Dennis Balint died on November 19, 2025. He dedicated nearly three decades to the California Walnut Board and the California Walnut Commission, leading both organizations as executive director and CEO from 1995 to 2016.

    “Dennis’ leadership helped guide a period of significant industry growth and set the foundation for many of the programs we rely on today.

    One of his most lasting contributions was his commitment to building a strong, science-based health and nutrition research program. His vision helped establish California walnuts as a trusted leader in this space and supported the industry in securing the first USDA-qualified health claim for a whole food related to heart health.

    Dennis cared deeply about California walnut growers and consistently focused on what would strengthen the industry for the long term. We are grateful for his service and the legacy he leaves behind.

    Our thoughts are with the Balint family during this difficult time.”

    — Robert Verloop, Executive Director and CEO, California Walnut Board and Commission

  • New Pilot Program for Walnut Inspections Could be a Game-Changer for Entire Tree Nut Industry

    California walnut growers have been wanting to see more consistency on incoming inspections, and DFA of California has been leading the charge to deliver on that. Brendan O’Donnell, President of DFA of California met with Matthew Malcolm on California Ag Network to share details on a new pilot program in walnuts that has been implemented this season that could be a game changer for the entire tree nut industry. Watch the interview and read more about it in Pacific Nut Producer Magazine.

  • 2025 California Walnut Industry Crop Estimate Up from Last Year

    The USDA’s National Agricultural Statistics Service (NASS) released the official 2025 California Walnut Industry Objective Measurement Report on Wednesday, September 4, 2025. The 2025 California walnut production is forecasted at 710,000 tons (644,101 MT), up 18% from 2024’s production of 603,000 tons (547,032 MT). The forecast is based on 365,000 bearing acres, down 1% from 2024’s estimated bearing acreage of 370,000 acres.

    The September 4th announcement from NASS provides the industry with an objective crop volume estimate. Using scientific methodologies, USDA field staff counted, measured, weighed, and evaluated thousands of walnuts from major growing regions in July and August for use in a statistical acreage model to establish the annual walnut crop estimate.

    In addition to the updated crop estimate, the California walnut industry is nearing the close-out of the 2024 crop year. Early evaluations are encouraging, suggesting it will be one of the lowest unsold carry-in inventory volumes the industry has seen in years and much of this inventory will be sold in September and October before the new harvest is ready to ship.

    “The estimate of 710,000 tons is in-line with what the industry was projecting,” said Robert Verloop, Executive Director and CEO of the California Walnut Board and Commission. “Combined with virtually being sold out of the 2024 crop, the industry is well positioned to start shipping new harvest California walnuts immediately, providing seller and buyer confidence and stable markets.”

    “Moreover, walnut quality is exceptional, the result of careful farming, ideal spring and summer conditions and replenished soil moisture, with a consistent nut set. Growers have been opening walnuts and have commented that the walnuts kernels are completely filling the shells and have exceptionally light color for this time of the year. This crop may exceed the excellent quality we have seen in the last two years. I think international markets will be very pleased.”

    Harvest begins in September with early varieties and may extend into early November, harvesting the crop at its peak quality and full development.

    The California walnut industry foresees a promising season ahead. The California Walnut Board and Commission continue its focus to build long-term demand and increase sales for California walnuts by implementing programs that drive consumers to eat more walnuts, more often, and in more ways. With a strong commitment to delivering excellent quality, the highest food safety standards, consumer appeal and a reliable supply, California walnuts are well-positioned to meet the evolving needs of the global market — today and into the future.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut Board & Commission Target Young Shoppers with New ‘Feel Good’ Campaign

    California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space.

    Grounded in extensive consumer research, the campaign introduces a modern, energetic look and feel designed to connect with millennials and Gen Z audiences, demographics that increasingly shape food trends and purchasing behaviors. At its core, “California Walnuts. Feel Good.” reintroduces walnuts as a fresh, versatile produce item that supports feel-good eating moments across consumers’ lifestyles.

    “This isn’t just a new marketing campaign – it’s a complete repositioning of California walnuts for a new generation of consumers who prioritize nutrition and versatility in their food choices,” said Christine Lott, director of integrated communications for the California Walnut Board & Commission. “By reaching younger consumers, we’re building future generations of walnut consumers and supporting California farmers for decades to come.”

    The cornerstone of the campaign is relationships with social media influencers. With 77% of Gen Z and 50% of millennials following social media personalities who strongly shape their purchasing decisions, according to KS&R Entercom Landscape Tracker, this strategy is intended to reach consumers where they spend their time: social media. As part of the campaign, the California Walnut Board & Commission is partnering with more than 20 cooking, wellness, lifestyle and hosting influencers who collectively reach millions of potential consumers.

    The California Walnut Board & Commission will also showcase trend-driven, authentic content designed to resonate with younger consumers. Paid media efforts will extend the campaign’s reach across social platforms, streaming services and online video – channels where these shoppers spend their time.

    Beyond digital, the campaign includes experiential marketing with sampling at wellness events nationwide, allowing potential consumers to taste and experience the convenience and versatility of California walnuts in environments that reflect their values and lifestyles.

    Discover recipes, industry insights and the latest on California walnuts at walnuts.org.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • USDA Secretary Rollins Supports U.S. Walnut Growers in U.K. Trade Mission

    The California Walnut Commission commends U.S. Secretary of Agriculture Brooke Rollins for her leadership and advocacy during last week’s trade mission to the United Kingdom, which highlighted significant opportunities for American agricultural exports.

    The mission – Secretary Rollins’ first since taking office – focused on advancing terms of a new U.S.-U.K. trade agreement aimed at reducing tariffs, eliminating trade barriers and expanding U.S. market access. The agreement is projected to generate a $5 billion opportunity for U.S. agriculture exports, benefiting farmers, ranchers and producers across the country.

    California Walnut Commission representatives Jack Mariani, CEO of Mariani Nut Company, and Robert Verloop, Executive Director and CEO of the California Walnut Commission, along with trade representatives Peter Meadows and Ian Forbes, from The Garden joined other commodity groups for a roundtable discussion at the U.S. Embassy in London. The event provided a platform for key stakeholders to engage with Secretary Rollins and discuss ways USDA trade promotion programs can support U.S. agricultural exports to the U.K.

    “Having a seat at the table with Secretary Rollins gave us the opportunity to reinforce the importance of the U.K. market to California walnut growers,” said Mariani. “As part of the discussion, we were able to highlight how funds from the USDA Market Access Program (MAP) have been able to support trade and consumer programs across the country. This support led to increased exports into the U.K. market, growing it into a top 10 export market for California walnuts.”

    During the mission, Secretary Rollins highlighted several U.S. agricultural products, including California walnuts, on her social media platforms, signaling support for American specialty crops abroad.

    “The California Walnut Commission applauds Secretary Rollins for her dedication to U.S. farmers, enabling access for American products in existing markets, and opening new markets with strong demand for our products,” said Verloop. “We look forward to continued collaboration with the Secretary and her team to advance the access and marketability of California walnuts around the world.”

    For more information on California walnuts and international distribution, visit www.walnuts.org.

    About the California Walnut Commission

    The California Walnut Commission (CWC) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWC, established in 1987, promotes usage of walnuts through domestic and export market development activities as well as supports health research with consuming walnuts.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.