Tag: California Agriculture

  • Turning Food Scraps into Opportunities

    For every juicy tomato or crunchy almond California grows, there’s a pile of pulp, hulls or scraps that often goes to waste. A new online tool, created by University of California, Davis researchers, tracks those agricultural byproducts aiming to find innovative ways to put them to use.

    The Byproduct Database, maintained by the AI Institute for Next Generation Food Systems, is an ongoing research project that includes a catalog of byproducts like fruit skins and nut shells, and potential ways to reuse them across different industries.

    Edward “Ned” Spang, principal investigator and associate professor with the Department of Food Science and Technology, said about one third of the food produced worldwide, doesn’t get eaten. The database consolidates information about food waste in one place, detailing what the various leftovers are made of and where they’re available in the state. Spang believes it could help guide decisions on reducing waste by potentially turning these materials into new products for food, cosmetics or pharmaceutical industries.

    “In the food production space, there’s a lot of edible material, or potentially valuable material, that’s been overlooked for a long time as waste,” Spang said. “So, the questions we are trying to understand include: ‘How much of this material is out there? What is it composed of? Where is it? When is it available?’”

    Tomatoes, almonds, pistachios and pomegranates

    The pilot phase of the database currently features four major crops: tomatoes, almonds, pistachios and pomegranates. As the research team continues to gather data, they will update the site to include other crops and byproducts, including wine grapes, stone fruits and citrus. In collaboration with Ilias Tagkopoulos with the Department of Computer Science, Spang is looking into developing and applying AI tools to expand the site faster and with less manual work.

    For pistachios, the website illustrates that the largest byproduct is the hull, which is often discarded, and that undersized pistachios could be a valuable resource if there was a market for it. The website helps outline the various byproducts for potential upcycling, where leftovers are transformed into new ingredients. Local companies are already developing new products using materials such as brewers’ spent grain (a byproduct of beer production), okara (a fibrous byproduct from soymilk production) and grape pomace (leftovers from winemaking).

    Researchers are looking at where food gets lost in the field and at the processing plant. With tomatoes, some get damaged on the vine, others get tossed out for not meeting quality standards. Spang said those leftovers, or side streams, are opportunities for upcycling.

    “It’s a material that’s already been cultivated, harvested and processed, so anything you do that’s economically productive means that all the resources embedded in that material, like fertilizer, water and energy, were not wasted in vain,” said Spang, who also directs the Robert Mondavi Institute of Wine and Food Science. “It is a real win-win opportunity.”

    Finding new uses

    The skin and pulp of a tomato contain lycopene, an antioxidant known for its health benefits. Users of the website can visualize where these leftover tomato parts, and its valuable lycopene, are found, helping to imagine new ways to make use of this healthy compound.

    “We expect our primary user to be entrepreneurs who are looking for new business models in upcycling, or who might have an advanced extraction technology to derive value from some of these overlooked materials,” Spang explained. “But producers and growers would also benefit as new revenue streams deliver value up and down the food supply chain.”

    The database will soon include cost estimates and economic variables to help users make more informed decisions. This will allow them to assess factors like how much lycopene is in a byproduct, its value per milligram and the costs associated with extracting it.

    New space for agricultural innovation on campus

    The research project is funded by a grant from the Resnick Agricultural Innovation Research Fund, created by a $50 million gift by Lynda and Stewart Resnick, co-owners of The Wonderful Company. Part of that donation also establishes the Resnick Center for Agricultural Innovation, currently under construction on campus, that will include a large space for biomass staging and extraction, a process to pull valuable compounds from fruits, vegetables and grain residues.

    Food waste happens, but this work is helping build a food system that wastes less and supports sustainability, which Spang hopes will excite everyone.

    “We have to be a little more creative with our food system,” he said. “We can make our current food system more productive by investigating novel upcycling ideas and processing systems that create more revenue for producers and hopefully deliver more value to consumers as well.” — By Tiffany Dobbyn, College of Agricultural and Environmental Sciences, UC Davis, tadobbyn@ucdavis.edu

  • Assemblywoman Alexandra Macedo Awarded Almond Champion of the Year

    The Almond Alliance is pleased to announce Assemblywoman Alexandra Macedo as the recipient of the 2025 Almond Champion of the Year Award. Assemblywoman Macedo is being recognized for her leadership on key issues affecting California agriculture and the almond industry. She has advanced efforts to address abandoned agricultural properties and invasive species, supported improvements to water infrastructure and wildfire prevention, and worked to reduce fuel costs for Californians. Her practical approach and engagement on agricultural policy reflect a strong commitment to the state’s farming communities.

    “Assemblywoman Macedo has taken a thoughtful, solutions-oriented approach to some of the biggest challenges facing California agriculture,” said Alexi Rodriguez, CEO of the Almond Alliance. “Her focus on abandoned land, water infrastructure, and wildfire prevention demonstrates an understanding of the pressures facing the almond industry today.”

    The Almond Champion of the Year Award is presented annually to individuals who demonstrate leadership in education, coalition building, partnerships, and the advancement of policies that support California agriculture, including the almond industry. Assemblywoman Macedo’s efforts reflect the purpose and spirit of this recognition.

    Past recipients of this prestigious award include Assemblymember Juan Alanis, Department of Water Resources, Assemblymember Adam Gray, Assemblymember Heath Flora, former USDA State Executive Director of Farm Service Agency Connie Conway, Assemblymember Carlos Villapudua, and CDFA Undersecretary Christie Birdsong.

    The award will be formally presented to Assemblywoman Macedo at the California Almond Political Action Committee’s Annual Modesto Fundraiser, taking place at Del Rio Country Club on November 5, 2025, at 5:30 p.m. This event brings together members of the almond community, FFA students, elected officials, and special guests.

    For RSVPs or more information, please contact Annie Romero at 209-300-7140 or aromero@almondalliance.org.

    About the Almond Alliance

    Almond Alliance is the leading authority in state and national policy, championing American almond farmers, industry, and community for the continued global growth, innovation, and success of American almonds and agriculture.

    Established in 1980, the Almond Alliance is a non-profit trade association with a local and international network of almond processors, hullers/shellers, growers, and allied businesses. The Alliance is dedicated to providing resources and solutions for our members, ensuring industry success and growth opportunities. Learn more at almondalliance.org.

  • American Pistachio Growers Awarded $1 Million for Regional Pest Management Collaboration

    American Pistachio Growers (APG), in collaboration with Washington State University, University of California – Riverside, UC Cooperative Extension, the USDA Agricultural Research Service and regional nut industry partners, has been awarded a $1 million grant through the California Department of Food and Agriculture’s Biologically Integrated Farming Systems (BIFS) Program to develop a Regional Integrated Pest Management (IPM) network for Navel Orangeworm (NOW) — the most damaging pest in California’s tree nut industry.

    The project, led by Dr. Houston Wilson (UC Riverside), Dr. David Crowder (WSU), Dr. Jhalendra Rijal (UC IPM), and Dr. Charles Burks (USDA ARS) will pilot a groundbreaking Decision Aid System (DAS) that integrates real-time trap data, weather models, and crop phenology into a single communication platform. The goal is to improve the timing and precision of pest control decisions while fostering regional cooperation among almond, pistachio, and walnut growers.

    “This project moves us beyond the farm gate,” said Joe Coelho, APG’s Director of Sustainability and Member Outreach, who serves as Technical Agronomist and PCA on the project. “For the first time, growers across commodities will have access to shared regional data and communication tools that allow them to anticipate pest pressure before it hits their fields and ultimately make precise, timely treatment decisions. The outcome is fewer sprays, lower costs, and higher quality nuts.”

    Through field-level data acquisition, the system’s meta-analytics will identify regional flight trends coupled with crop-specific phenological development and enhance forecasting of NOW flights — critical steps in breaking the pest’s lifecycle across neighboring farms. Ultimately, the program is expected to help reduce pesticide use, improve nut quality, and lower aflatoxin risk associated with pest damage.

    APG will serve as the grower administration partner, coordinating grower participation and outreach. Carlee Branco, APG Grant Programs Administrator, will conduct on-farm grower coordination, engagement and data collection. “This is a major milestone for sustainable pest management,” said Coelho, “and it demonstrates APG’s leadership in advancing research that directly benefits growers.”

    The Regional IPM for Navel Orangeworm Project represents a pivotal step toward the state’s Sustainable Pest Management (SPM) Roadmap by providing a scalable, data-driven framework that can be expanded statewide.

    “This is exactly the kind of innovation California agriculture needs,” said Dr. Wilson. “Regional coordination is essential to long-term pest reduction, especially for highly mobile insects like the navel orangeworm, and this project will now put those ideas into practice at scale.”

    The program launches in early 2026, with pilot regions in West Fresno County and Modesto, serving as the foundation for a future statewide expansion. Growers within these territories who are interested should contact Carlee Branco for more information at cbranco@americanpistachios.org.

    American Pistachio Growers (APG) is a non-profit trade association representing more than 800 growers and processors across California, Arizona, and New Mexico. APG’s mission is to enhance grower profitability through global marketing, industry research, and sustainability initiatives that promote economically viable and environmentally responsible pistachio production.

  • California Walnut Commission Announces New Board Members

    The California Walnut Commission is announcing its newly elected commission board members who will serve two-year terms beginning Sept. 1, 2025, and ending Aug. 31, 2027. The commission’s board consists of eight producer members and four handler members, as well as alternates for each seat. For this upcoming term, seven new individuals will be joining the board as noted below.

    DISTRICT 1

    Producer Member: Jay Colombini, Linden

    Producer Alternate: Jack Vickery, Winters

    Producer Member: Ashley DeValentine McKenzie, Rio Oso

    Producer Alternate: Donald Norene, Rio Oso

    Producer Member: R. Davin Norene, Woodland

    Producer Alternate: Henry Gilbert, Wheatland (New)

    Producer Member: Kali Dittrich, Clements (New)

    Producer Alternate: John Heier, Live Oak (New)

    DISTRICT 2

    Producer Member: Darrell Cordova, Denair

    Producer Alternate: Gordon Heinrich, Modesto

    Producer Member: Andrew Souza, Crows Landing (New)

    Producer Alternate: Gurjant Khosa, Fowler

    Producer Member: Neil Jolliff, Modesto (New)

    Producer Alternate: Open

    Producer Member: Everett Souza Jr, Crows Landing (New)

    Producer Alternate: Open

    HANDLERS

    Handler Member: Brian Dunning, Olivehurst

    Handler Alternate: Jeffrey Sleeper, Orland

    Handler Member: Jack Mariani, Winters

    Handler Alternate: William Carriere, Glen

    Handler Member: Charles R. Crain Jr., Los Molinos

    Handler Alternate: William Crain, Los Molinos

    Handler Member: Christopher Cromwell, Stockton (New)

    Handler Alternate: Matt Langford, Stockton

    “Our new commission board members represent the next generation of leadership for California Walnuts,” said Robert Verloop,Executive Director and CEO of the California Walnut Commission. “Their expertise, vision, and dedication will be key as we work to grow global demand, support innovation and ultimately drive grower prosperity.”

    Commission board members will help advance the strategic priorities outlined in the industry’s strategic plan. These include delivering the best quality California walnuts; international trade and consumer marketing, supporting global retail and foodservice sales; fostering walnut innovation; defining sustainability as a point of differentiation; and conducting nutrition and health research and more.

    About the California Walnut Commission

    The California Walnut Commission (CWC) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWC, established in 1987, promotes the usage of walnuts through domestic and export market development activities as well as supports health research associated with consuming walnuts.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • Shield Your Yield with Spectra™

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    Growers are effectively fighting California crop threats like Almond Blossom Blight, Shot Hole, and Powdery Mildew with Spectra™. In fact, in a 2023 almond trial, Spectra™ provided a 15% reduction of Shot Hole over Grower Standard while also helping offset its cost by enabling reduced use of the Grower Standard fungicide.

    Protect your crops and shield your yield with Spectra™. Click the button below to learn more.

  • 2025 California Walnut Industry Crop Estimate Up from Last Year

    The USDA’s National Agricultural Statistics Service (NASS) released the official 2025 California Walnut Industry Objective Measurement Report on Wednesday, September 4, 2025. The 2025 California walnut production is forecasted at 710,000 tons (644,101 MT), up 18% from 2024’s production of 603,000 tons (547,032 MT). The forecast is based on 365,000 bearing acres, down 1% from 2024’s estimated bearing acreage of 370,000 acres.

    The September 4th announcement from NASS provides the industry with an objective crop volume estimate. Using scientific methodologies, USDA field staff counted, measured, weighed, and evaluated thousands of walnuts from major growing regions in July and August for use in a statistical acreage model to establish the annual walnut crop estimate.

    In addition to the updated crop estimate, the California walnut industry is nearing the close-out of the 2024 crop year. Early evaluations are encouraging, suggesting it will be one of the lowest unsold carry-in inventory volumes the industry has seen in years and much of this inventory will be sold in September and October before the new harvest is ready to ship.

    “The estimate of 710,000 tons is in-line with what the industry was projecting,” said Robert Verloop, Executive Director and CEO of the California Walnut Board and Commission. “Combined with virtually being sold out of the 2024 crop, the industry is well positioned to start shipping new harvest California walnuts immediately, providing seller and buyer confidence and stable markets.”

    “Moreover, walnut quality is exceptional, the result of careful farming, ideal spring and summer conditions and replenished soil moisture, with a consistent nut set. Growers have been opening walnuts and have commented that the walnuts kernels are completely filling the shells and have exceptionally light color for this time of the year. This crop may exceed the excellent quality we have seen in the last two years. I think international markets will be very pleased.”

    Harvest begins in September with early varieties and may extend into early November, harvesting the crop at its peak quality and full development.

    The California walnut industry foresees a promising season ahead. The California Walnut Board and Commission continue its focus to build long-term demand and increase sales for California walnuts by implementing programs that drive consumers to eat more walnuts, more often, and in more ways. With a strong commitment to delivering excellent quality, the highest food safety standards, consumer appeal and a reliable supply, California walnuts are well-positioned to meet the evolving needs of the global market — today and into the future.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut Board Announces Board Election Results

    The California Walnut Board is announcing a new Board of Directors, which has been certified by the U.S. Secretary of Agriculture. The Board of Directors consists of 10 growers and 8 handlers, which include three new individuals, who will serve a two-year term beginning Sept. 1, 2025, and ending Aug. 31, 2027:

    DISTRICT 1

    Grower Member: William D. Carriere, Glenn

    Grower Alternate: Jeff Gallagher, Rio Oso

    Grower Member: Ben Walsh, Orland

    Grower Alternate: Michael Petz, Tracy

    Handler Member: Jack Mariani, Winters

    Handler Alternate: John Aguiar, Winters

    Handler Member: Eric Heidman, Stockton

    Handler Alternate: Dick Wolf, Stockton

    DISTRICT 2

    Grower Member: Brent Barton, Escalon

    Grower Alternate: Daniel Bays, Westley (New)

    Grower Member: Greg Wiersma, Visalia

    Grower Alternate: Benjamin Crane, Merced

    Handler Member: Frank Guerra, Hollister

    Handler Alternate: Brock Middleton, Hughson

    Handler Member: Mike Poindexter, Selma

    Handler Alternate: Aaron Martella, Hughson (New)

    AT LARGE

    Grower Member: Michael Machado, Linden

    Grower Alternate: John Heier, Live Oak (New)

    “These newly elected board members bring valuable experience and fresh perspectives to the table,” said Robert Verloop, executive director of the California Walnut Board. “Importantly, they are not only committed to their own operations, but also to the broader success of the walnut industry. Their leadership will be critical as we work to create new opportunities for growth and ensure the long-term sustainability of the industry through our strategic plan developed in 2023, which aims to make California walnuts craved around the globe.”

    The board certification concludes the election process that began in February when nominations opened for board positions. Growers and Handlers across California received nomination petitions, followed by ballots in mid-April listing eligible candidates for their respective districts and statewide positions.

    The California Walnut Board members will help shape the future of the California walnut industry and guide its ambitious strategic plan, which focuses on six key priorities: product quality, global sales and marketing, innovation, sustainability, goal-oriented production and post-harvest research, and revitalizing the board and commission for industry cohesion.

    About the California Walnut Board

    The California Walnut Board (CWB) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut & Ag Industry Leader Jonathan Field Passes

    California’s agriculture industry is mourning the loss of Jonathan W. Field who served as Manager of the California Tree Fruit Agreement for over a decade, led the Walnut Bargaining Association and served as the Compliance Officer for the California and Arizona Leafy Greens Marketing Agreements and the California Cantaloupe Advisory Board.

    Field, 77, of Lincoln, California, passed away peacefully August 5, 2025, surrounded by his loving family.

    Field’s passion for agriculture began at age six when he received his first sheep on Christmas morning. A lifelong 4-H member, he spent nine months in Kenya, Africa with the 4-H and Peace Corps, teaching crop rotation and agricultural best practices. He always maintained his own sheep and cattle, fulfilling his lifelong dream of farming.

    He attended California Polytechnic State University, San Luis Obispo where he earned an undergraduate degree in Agricultural Business and then a master’s degree in Agricultural Economics from University of California, Davis.

    Field’s professional journey as part of California’s agricultural industry was as expansive as it was impactful. He began his career with California Agricultural Statistics Service and then as an economist for the California Department of Food and Agriculture (CDFA) where he worked on programs for iceberg lettuce, fresh tomatoes, carrots, celery, potatoes, cling peaches and processing pears. While at CDFA, Field wrote the first Marketing Agreement program and was the economist assigned to the first Commission laws created in California.

    In 1981, Field became Assistant Manager for the California Tree Fruit Agreement (CTFA), a conglomerate of marketing order programs representing California-grown peaches, plums, nectarines and pears. He became Manager in 1987, serving until 2000 where he championed growers, strengthened industry standards and left a lasting mark on California’s tree fruit sector. Importantly, he was integrally involved in the litigation which went successfully to the U.S. Supreme Court upholding the legality of mandatory commodity programs.

    “During the 1990s, the California Tree Fruit Agreement was extremely fortunate to have Jonathan Field as its Manager,” said Melvin Enns, a tree fruit grower-shipper who served on the CTFA Board for many years.  “Jon was well-versed in the intricacies of government regulations. He formed a diverse team of experts in the areas of merchandising, export development, communications and grower relations to create programs that complied with these directives. And, together with the 1500+ growers of California peaches, pears, plums, and nectarines, Jonathan and his team built a federal and state marketing order that was the envy of tree fruit growers in every other state.”

    Not only did Field leave a lasting impression on the California fruit industry, but he championed several causes impacting California agriculture in general. Working with a group of marketing order and commission managers (who are now retired) including:  Bruce Obbink, California Table Grape Commission; Dennis Balant, California Walnut Board; Rich Peterson, California Prune Board; Terry Stark, California Raisin Advisory Board, and Dave Riggs, California Strawberry Commission, Field was instrumental in founding the Alliance for Food and Farming, the Agricultural Issues Forum, the Minor Crop Farmer Alliance, the California Specialty Crop Council and the Buy California Marketing Agreement, or “California Grown”.

    After leaving CTFA, Field formed Paradigm Consulting Company where he worked for several organizations including as Executive Director of the Walnut Bargaining Association, a cooperative of California walnut growers.

    “Jon Field was a true representative for our industry,” said Donald Norene, Chairman of the Walnut Bargaining Association (now known as the Walnut Alliance of California.). “He was committed to empowering walnut growers with the financial information necessary to successfully negotiate a fair return for their walnut crop and his analysis was highly regarded by bankers, growers and handlers.”

    In 2007, Field began working as the first Compliance Officer for the newly formed California Leafy Greens Marketing Agreement (LGMA) and its sister organization the Arizona Leafy Greens Marketing Agreement to help ensure leafy greens growers are following stringent food safety practices. In 2012, he began performing these same functions as the Compliance Officer for the California Cantaloupe Advisory Board. Field finally retired in 2023.

    “I had known Jon for many years prior to bringing him on at the LGMA as our very first Compliance Officer,” said Scott Horsfall, former president and CEO of the California LGMA. “He was the perfect person for this role with his strong background in working with CDFA, his knowledge of marketing orders and agreements and his strong desire to help the agricultural industry through challenges. He will be missed.”

    Jon is survived by his wife, Christine, of 52 years; and children Erin, Jonathan and Heather; seven grandchildren, sister, Shirley and many nieces, nephews and cousins.  The family will provide more information about a Celebration of Life at a later date.

  • Almond Orchards Prevail in Battle with Phytophthora

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    How one California almond grower managed over-soaked orchards to prevent devastating soilborne pathogens.

    BY BETHANY MACON 

    Losing crops is a reality of farming, especially when you’re battling weather, new pests and emerging diseases. Seeing a few acres of your life’s work perish is tough, but the threat of losing your entire operation is a different type of sting. One California almond grower shares how soil health improvements made his orchards vulnerable to disease and how he was able to bring them back from the brink of total devastation.

    Trees Lost to Unusually Wet Weather Worsened by Soil Prep

    Whole orchard recycling is a process to reincorporate an outgoing orchard in preparation for planting a new one. Mature trees are felled and ground into woodchips, which are then spread and incorporated into the soil. The University of California found that this process can help improve water retention. The issue for John Fassler, a California pest advisor who went through whole orchard recycling, was that the moist soil and greater-than-normal rainfall turned his orchards into the perfect breeding ground for oomycete pathogens like Phytophthora.

    Fassler has consulted at Braden Farms where they used whole orchard recycling as a way to prepare for planting a new orchard. “This is a fairly new process, which means we’re learning as we go,” he says. “Some issues we’ve seen have been a rise in fungal diseases, such as Phytophthora and other replant diseases.”

    Mother Nature hasn’t helped the fungal disease risk, especially at the beginning of the 2023 growing season. California experienced greater than average annual precipitation in 2023, breaking numerous records and ending three years of persistent drought, according to the California Nevada River Forecast Center.

    “We’ve had significant rainfall in California the last two years, so this has really intensified the battle with Phytophthora in some spots,” says Ashley Bandoni, Syngenta sales representative and California almond grower.

    Fassler experienced devastation due to those heavy rains. One of his orchards was completely submerged, worsening the orchard’s Phytophthora issues.

    “We lost about 500 trees on this block due to Phytophthora and replant disease,” says Fassler. “Phytophthora is becoming more and more of an issue in these wetter years.”

    Phytophthora Overtakes Young Almond Trees

    Many California growers and crop consultants have been battling fungal disease challenges.

    Ethan Nicol, an independent pest control advisor and crop consultant for Balanced Agronomics, helped one of his customers manage extreme Phytophthora in a young almond orchard.

    Planted in the fall of 2021, Nicol began seeing early symptoms of Phytophthora infections the following spring. Young trees like the ones in the orchard Nicol manages tend to be more susceptible to disease because their root systems and crown areas are smaller compared to those of mature trees, according to the University of California Department of Agriculture.

    “In that first 2022 season, we observed maybe 30 percent of the orchard was infected,” says Nicol. “By mid-August, we had really grown to realize the significance of the issue.”

    Coming Back from Orchard Devastation

    For both Nicol and Fassler, almond yield potential was on the line and devastation was just over the horizon. They both had a tough decision to make.

    “As far as doing our research going into it, usually we have the Syngenta reps come in to help us decide if the product will be a good fit for us,” says Fassler. “We also ask about how the product differentiates itself from what we’ve already been doing.”

    After discussions with their local Syngenta experts, Fassler and Nicol decided to apply Orondis® fungicide to help save their orchards. Fassler says his flooded orchard plot turned around.

    “My experience with Orondis changed up our program,” says Fassler. “We’ve been able to work it into our program really well and we didn’t lose one tree this year.”

    Nicol’s experience with Orondis was also nothing short of extraordinary. Before application, Nicol was working with the grower to continuously remove and replant dead trees. They lost roughly 600 almond trees — six ranches — to Phytophthora. Once Orondis was applied in 2023, Nicol observed a noticeable decline in newly infected trees.

    [quotes quotes_style=”bpull” quotes_pos=”center”] My experience with Orondis changed up our program. We’ve been able to work it into our program really well and we didn’t lose one tree this year.  —John Fassler, California Pest Advisor [/quotes]

    “We were confident in the success that we were seeing by the replants taking and growing strongly, and the existing trees continuing to grow and not develop signs of Phytophthora,” says Nicol. “Going into 2024, just as a precaution and to help protect this investment, we made an additional Orondis application. There’s been almost no sign of infected trees this season.”

    Growers Also Need Care

    If Fassler and Nicol didn’t have the guidance and support of their Syngenta representatives, their almond orchards might have been lost.

    “I’ve worked with Syngenta for probably about the last 20 years, and through the years we’ve had many different experiences,” says Fassler. “Syngenta has always been there to help us through and guide us through what needed to be done.”

  • California Walnut Board & Commission Target Young Shoppers with New ‘Feel Good’ Campaign

    California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space.

    Grounded in extensive consumer research, the campaign introduces a modern, energetic look and feel designed to connect with millennials and Gen Z audiences, demographics that increasingly shape food trends and purchasing behaviors. At its core, “California Walnuts. Feel Good.” reintroduces walnuts as a fresh, versatile produce item that supports feel-good eating moments across consumers’ lifestyles.

    “This isn’t just a new marketing campaign – it’s a complete repositioning of California walnuts for a new generation of consumers who prioritize nutrition and versatility in their food choices,” said Christine Lott, director of integrated communications for the California Walnut Board & Commission. “By reaching younger consumers, we’re building future generations of walnut consumers and supporting California farmers for decades to come.”

    The cornerstone of the campaign is relationships with social media influencers. With 77% of Gen Z and 50% of millennials following social media personalities who strongly shape their purchasing decisions, according to KS&R Entercom Landscape Tracker, this strategy is intended to reach consumers where they spend their time: social media. As part of the campaign, the California Walnut Board & Commission is partnering with more than 20 cooking, wellness, lifestyle and hosting influencers who collectively reach millions of potential consumers.

    The California Walnut Board & Commission will also showcase trend-driven, authentic content designed to resonate with younger consumers. Paid media efforts will extend the campaign’s reach across social platforms, streaming services and online video – channels where these shoppers spend their time.

    Beyond digital, the campaign includes experiential marketing with sampling at wellness events nationwide, allowing potential consumers to taste and experience the convenience and versatility of California walnuts in environments that reflect their values and lifestyles.

    Discover recipes, industry insights and the latest on California walnuts at walnuts.org.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.