Pacific Nut Producer Magazine

Tag: American Pistachio Growers

  • Mike Forbes Named CEO of American Pistachio Growers

    American Pistachio Growers (APG) announced the appointment of Mike Forbes as its new President and CEO, assuming the role on Sept. 1. Forbes brings more than two decades of leadership experience across the food, consumer products and wellness industries. Throughout his career, he has helped build purpose-driven brands, accelerate growth and lead organizations through periods of transformation while maintaining a strong focus on consumers, innovation and sustainability.

    “We are excited to welcome Mike Forbes as the next President and CEO of American Pistachio Growers,” said APG Board Chairman Justin Wylie. “Mike brings exceptional leadership experience, strong strategic judgment, and a genuine appreciation for the growers and industry he will represent. The Board believes he is the right person to build on APG’s strong foundation, expand opportunities for American pistachios, and lead the organization into its next chapter of growth.”

    A Wisconsin native with agricultural roots, Forbes grew up in 4-H and comes from a family of farmers. After beginning his career with McKinsey & Company, he held leadership roles at Jim Beam, Procter & Gamble and General Mills before a personal health journey inspired him to focus his career on food and wellness.

    That passion led him to California Olive Ranch, where he spent nearly a decade helping grow the business from less than $10 million to more than $100 million in annual revenue while advancing to Executive Vice President of the Consumer Business.

    Forbes went on to serve as CEO of Alter Eco, leading the organic chocolate company through a successful turnaround centered on regenerative agriculture. He later held executive leadership roles with Safely, MaryRuth Organics, and The Vitamin Shoppe, where he helped drive growth, expand retail partnerships, and strengthen consumer and digital businesses.

    “I am so excited to join APG and its family of growers and processors, and it’s an honor to work alongside such a world-class group of people who are deeply committed to this industry,” said Forbes. “Pistachios are an incredible crop, and nobody grows them better than American farmers. They’re one of nature’s perfect snacks, delivering outstanding flavor along with tremendous health benefits. APG has a long record of success, and I can’t wait to get started, meet our members, and help build on that momentum as we continue growing demand for American pistachios around the world.”

    Forbes holds a Bachelor of Business Administration with Honors from the University of Wisconsin–Madison and an MBA from Harvard Business School. As President and CEO, Forbes will lead APG’s efforts to advance the interests of American pistachio growers and processors, strengthen domestic and international demand, and continue promoting the nutritional, economic and environmental benefits of American-grown pistachios. — Story contributed by American Pistachio Growers

  • California Growers Have a New Enemy That’s Spreading Fast

    Golden Mussels have been a silent threat California growers since they arrived in the Delta in 2024. These mollusks reproduce at an alarming rate and don’t require saltwater, meaning they are now clogging up irrigation systems and depriving crops of an already scarce water supply. Jason McKee from Greenleaf Ag spoke with Matthew Malcolm from Malcolm Media Ag Publishing to discuss this latest threat to orchards. Watch this quick video and learn more in Pacific Nut Producer Magazine.

  • California Water Alliance Fights for Access to Growers

    Getting the water needed for growers to produce their crops is always an issue in California. Despite the water being available, getting it moved to rural communities is hindered by state politics. California Water Alliance CEO William Bourdeau spoke to Matthew Malcolm at Malcolm Media Ag Publishing to go over the challenges growers face and what is being done to help. Watch this quick video and learn more in Pacific Nut Producer Magazine.

  • How Pistachios Created a New Word in Mexico

    American Pistachio Growers is marketing at the international level, and it’s bearing fruit across the globe. This includes Mexico, where excitement over pistachios resulted in a new word in the country’s vocabulary. Ines Masallach from Imalinx spoke with Matthew Malcolm about how American pistachios have exploded onto the Mexican market. Watch this quick video and learn more in Pacific Nut Producer Magazine.

  • Can Growers Store Carbon by Changing their Water?

    What if Central Valley Farmers could sequester carbon in their soil by only changing how they treat their irrigation water? That is the question driving a new $500,000 study at Fresno State. If 400,000 acres — 10% of the irrigated acres in California — adopted this practice, over 30 million tons of CO2 could be stored in soil through the water every year, as estimated by the research study’s hypothesis. Currently, less than 1% of the acreage in California is using it.

    “Soil health is what brought me to California, and this study is exactly the kind of work I came here to do. A simple change to water treatment could have a meaningful impact on soil health and carbon sequestration, and this research will help us understand that potential,” said Dr. Sangeeta Bansal, assistant professor of plant science at Fresno State and the principal investigator.

    The study is the largest and longest farm-scale investigation of CO2 in water treatment ever conducted, spanning three years on six working pistachio farms in California’s Central Valley. The California Energy Commission provided primary funding, with support from F3 Innovate.

    ECO2MIX, a Fresno-based agriculture company, is providing the water treatment for the study. Their equipment dissolves CO2 into irrigation water to produce carbonic acid, primarily to adjust water pH.

    “I started ECO2MIX because I saw the damage sulfuric acid was causing to farms and people, and I knew there had to be a better solution, and carbonic acid was exactly that. This study will finally help us understand the additional benefits after water treatment. If this can sequester carbon across the Central Valley through the water, that is a big deal for California sustainability,” said Waldo Moraga, CEO and President of ECO2MIX.

    High-pH irrigation water is common throughout the Central Valley and affects the health of soil and plants. Correcting water pH addresses many problems simultaneously. Carbonic acid also offers a safety advantage over current practices. Other acids are corrosive to equipment and require specialized handling and safety. On the other hand, carbonic acid, the same compound that gives sparkling water its bubbles, is safe to handle.

    “We are always evaluating what tools are available to us as farmers and what they can do for our operation. If the water we are already using can do more for the soil and increase profitability, we want to know about it,” said Joe Coelho, a farmer participating in the research and the Director of Sustainability and Member Outreach for American Pistachio Growers.

    About ECO2MIX

    ECO2MIX provides water pH control as a service by dissolving CO2 in water. The company designs, installs, and operates on-site reactors that treat irrigation water, which supports nutrient availability and efficient irrigation with additional soil health and sustainability benefits. ECO2MIX serves production agriculture and golf customers across high-pH water regions of the United States. For more information, visit www.eco2mix.com. For interviews or farm visits, contact Waldo Moraga at cherbert@eco2mix.com or call 559-321-7917.

  • Pistachio Week Begins Aug. 10

    Pistachio Week will begin Aug. 10, with restaurants throughout California sharing dishes that showcase American-grown pistachios.

    “Pistachio Week celebrates the culinary versatility of American-grown pistachios by partnering with restaurants, cafés, ice cream shops and other food-service businesses across California to showcase unique pistachio-inspired menu offerings,” American Pistachio Growers (APG) wrote in its promotion.

    This is the fifth year that APG has hosted the event.

    “We’re seeing everything from pistachio-crusted fish to really innovative ice cream flavors at Ampersand,” said APG Marketing Manager Hannah Young. “And we are also tapping into some of the bakeries, coffeeshops, and people are getting really, really excited about playing with pistachios and creating some really great products and recipes from them.”

    Click HERE for a full list of participating restaurants.

     

  • 2026 Pistachio Week Kicks Off August 10th

    Pistachio Week is returning for its fifth year. Restaurants across California are creating new dishes to showcase American-grown pistachios with everything from desserts, to drinks and main entrees. Hannah Young of American Pistachio Growers spoke with Matthew Malcolm from California Ag Network to talk about the event and some of the creations that will be available. Watch this quick video and read more in Pacific Nut Producer Magazine.

  • Mike Forbes Named Next CEO of American Pistachio Growers

    Mike Forbes will take over as CEO of American Pistachio Growers on Sept. 1, bringing over 20 years of experience in the food, ag and health and wellness industries. Forbes spoke with Matthew Malcolm at the 2026 APG Pistachio Industry Insights Day in Visalia to talk more about his incoming role with promoting American-grown pistachios. Watch this quick video and learn more in Pacific Nut Producer Magazine.

  • California’s Pistachio Industry Is Looking Ahead

    Growers, researchers and industry leaders gathered in Visalia for the 2026 American Pistachio Growers Industry Insights Day to discuss the future of the industry. Topics ranged from global market expansion and nutrition research to sustainability and one of California agriculture’s biggest challenges, water reliability. Subscribe to Pacific Nut Producer Magazine free to stay up to date on what’s going on in the Pistachio Industry.

  • Hot March Results in a Lighter Pistachio Crop

    Hot March temperatures are leading to a lighter pistachio crop this year. However, growers and processors remain optimistic that the 2026 growing season is a fluke, and that the industry will have an excellent yield in 2027. Jeff Gibbons with Setton Farms and Joe Coelho with American Pistachio Growers discussed this anomalous year in the pistachio industry with Matthew Malcolm from California Ag Network. Watch this quick video and learn more in Pacific Nut Producer Magazine.