Category: Technology

  • New Technology is Helping Nut Growers Spray More Effectively – Especially at Hull Split

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    In California’s Central Valley, timing and precision are everything—especially during Hull Split, the most critical spray window of the season for nut growers. With the pressure on and no room for error, visibility into spray performance can make the difference between a successful season and significant crop losses.

    That’s where Fieldin comes in.

    A Fresno-based company with over a decade of experience serving nut growers, Fieldin has established itself as the gold standard in smart farm operations. With more than 300,000 acres of nut orchards under management, Fieldin’s platform helps growers streamline everything from spraying to mowing and harvesting, delivering actionable insights that improve efficiency and reduce costly mistakes.

    Now, Fieldin is expanding its value with cutting-edge spray monitoring technology, just in time for Hull Split.

    Introducing Remote Flow Monitoring

    Through a new partnership with ARAG and PAS, Fieldin now offers real-time flow monitoring that gives growers precise, in-the-moment visibility into their spray operations. This technology eliminates the guesswork around what was applied and how much, allowing farm managers to make data-driven adjustments on the fly.

    “The Hull Split spray is the most important of the season,” says Iftach Birger, Co-Founder and COO of Fieldin. “And when poor coverage means poor control, the risk of significant losses is real.”

    Research shows that three factors drive Hull Split spray performance: spray speed, GPA (gallons per acre), and canopy size. With Fieldin’s Remote Flow Monitoring, growers gain live visibility into both spray speed and GPA—the two most critical metrics for Hull Split accuracy—without needing to replace existing equipment or disrupt current workflows.

    Real-Time Visibility, Real-World Results

    Many growers rely on maps or assumptions to confirm their sprays. But these can be deceiving. In one case, Fieldin’s coverage maps indicated a block was fully treated—but flow data revealed the spray rate dropped near the end, leaving key sections under-treated. In another case, a 20% drop in application rate went undetected until Fieldin’s flow monitoring flagged it in real time.

    Without this technology, those issues would have gone unnoticed until it was too late, leading to reduced pest control, weakened nut quality, and potentially a second costly pass.

    Fieldin’s solution changes that. With Remote Flow Monitoring, managers can:

    • Verify coverage and GPA targets in real time

    • Streamline the calibration process

    • Identify underperforming machines or crews (e.g., RPM issues or clogged nozzles)

    • Avoid missed applications and unnecessary re-sprays

    • Protect yield, quality, and long-term resistance management

    Easy to Adopt, Built for the Field

    Best of all, the system integrates seamlessly with most sprayers and is quick to install. No major equipment changes are required, and Fieldin’s experienced team handles setup and onboarding to ensure success from day one.

    Though designed with Hull Split in mind, Remote Flow Monitoring delivers value across every spray event—from post-harvest cleanups to nutrient applications—making it a lasting investment in operational excellence.

    “We built this for real-world challenges,” Birger explains. “Growers need control and clarity, not complexity. That’s what we deliver.”

    Special Promotion for Hull Split Season

    To help new customers prepare for the Hull Split window, Fieldin is offering limited-time introductory pricing for its Remote Flow Monitoring solution.

    “This tool pays for itself quickly when you factor in the cost of a missed spray,” Birger says. “We’re here to make sure growers don’t have to take that risk.”

    To learn more or schedule a demo, visit fieldin.com.

    Follow Fieldin for more updates and in-season spray management tips:
    LinkedIn | Instagram | YouTube

  • Setton Pistachio Announces First Annual Drone Challenge Contest

    Setton Pistachio of Terra Bella, Inc., the nation’s second-largest pistachio grower and processor, is excited to announce the recipients of their first annual Drone Challenge contest. This initiative was launched as part of Setton’s commitment to fostering advanced education for students and to encourage the development of future technology leaders and innovators. For more information, visit www.settonfarms.com.

    Setton partnered with Harmony Magnet Academy (Academy of Aviation and Leadership), Porterville Military Academy (Academy of Engineering), Strathmore High School (Emerging Agriculture Technology Academy), and Granite Hills High School (Computer Operations Development in Education Academy), which created teams of students to participate in the challenge. Setton provided the drones, and each team was tasked with designing, developing, testing, and deploying Unmanned Aerial Vehicles for targeted operational missions. The school with the winning team received $5,000, and each student received $500. The second-place school received $2,500, and the third-place school received $1,000. Additionally, all the other students received a participation award of $250.

    The 2025 recipients are: first place, Granite Hills High School (students: Christian Gutierrez, Carlos Lara, Shane Thornton, Teddy Santoyo, Ezikel Jimenez, and Rodrigo Millan); second place, Porterville Military Academy (Team 1, students: Connor Lanning, Ariyiah Brazell, Iyari Saucedo, Sawyer Stephens, Abraham Valdovinos, and Aidsa Landeros); and third place, Porterville Military Academy (Team 3, students: Andrew Lemus, Luke Mathis, Jesus Nunez, Marcello Magana, Wendy Tapia, and Bryan Miranda).

    “Setton is proud to provide local high school students who excel in hands-on engineering a platform to innovate and collaborate,” said Setton Farms General Manager Lee Cohen. “This project supports our community outreach effort to foster the importance of integrating technology into local educational curriculum. It was excitingto launch this inaugural competition, and we were extremely impressed by the students’ exceptional projects.”

    “Our CODE pathway students have embodied the graduate outcome skills we expect of our students throughout this drone challenge, especially collaboration and problem-solving,” said Granite Hills High School Principal Jacob Bowker. I am extremely proud of their commitment to excellence and their persistence, as a team, throughout this inquiry process. It’s great to be a Grizzly!”

    Projects were judged on the effectiveness of mission accomplishment, flight plan efficiency, power management, cargo and payload planning, workflow design, mission complexity, and flight logs. The judging panel was comprised of Setton employees, school representatives, and local leaders. Winners were honored at an award luncheon at Setton Pistachio on Friday, April 25.

    Setton Farms launched its College Educational Scholarship Program in 2016 and has awarded 159 scholarships to employees, local community members, and students worth $199,750. For more information on available programs and Setton’s ongoing mission, please contact Patricia Murcia at (559) 535-6050.

    About Setton Farms:

    Setton Farms, the second largest pistachio grower-processor in the United States, is a family-owned and operated brand located in the heart of Central Valley, California since 1986. Highly regarded as “America’s Best Tasting Pistachios,” and widely recognized for its superior quality and tradition of excellence, Setton Farms grows, harvests, processes and manufactures pistachios using renewable energy, eco-friendly practices, and proprietary techniques. Setton Pistachio of Terra Bella, Inc. offers an established line of premium in-shell and kernel pistachio products that are non-GMO project verified, certified gluten-free, organic and kosher, while a select variety features the AHA heart-check mark. Setton provides pistachios to more than 60 foreign markets worldwide and distributes to wholesalers and retailers throughout the United States. For more information, visit settonfarms.com and follow on Instagram, Facebook, TikTok, X, and BlueSky.

  • Harnessing the Power of Hydrogen to Support California Agriculture

    California leads the nation in the adoption of renewable energy. Significant investments have been made in solar electricity generation and biogas digesters in its agricultural industry, but what about hydrogen power? The State of California was recently awarded $1.2 billion from the Federal Dept. of Energy to invest in hydrogen power as a renewable energy source and offers much promise to the agricultural processing and trucking industries. Neil Navin from SoCalGas met with Matthew Malcolm on California Ag Network to share some of the possibilities, and explain how hydrogen power compares with electricity in its sources for sustainable generation and its ability to serve the needs of trucking and large equipment. Watch this brief interview and learn more in Malcolm Media’s agricultural publications.

  • New Technologies Featured at World Ag Expo That California Farmers Should Know About

    Boasting over 100,000 attendees from 49 States and 81 countries, the World Ag Expo was another big hit this year.  With  a sea of vendors to navigate across the International Agri-Center grounds in Tulare, it’s hardly feasible for attendees to see it all.  Check out this brief video featuring several companies that Malcolm Media visited with during the event that shared some novel technologies and equipment to support and sustain California farmers needs well into the future.

    Please thank this video’s sponsor afimilk for their industry support.

  • New Robots Featured at FIRA USA to Serve Specialty Crop Ag

    The specialty crop ag community was excited to gather recently in Salinas for the second edition of FIRA USA.  The event featured the latest robotics and automation technologies on the market for fruit, vegetable and tree nut growers.  Watch this special video presentation showcasing new technologies from several innovative companies featured at this event.

  • Hazelnut Grower Modifies Weed/Sucker Spray Equipment to Save Money, Meet Needs

    Watch this brief interview with Daniel Ropp, host of the Nut Growers Society’s hazelnut Summer Tour this year, as he shares what he and his family have done to modify some farm equipment in the shop to save money and build their own weed and sucker sprayer to better meet their needs. Read more about Oregon hazelnut growers in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/subscribe/

    Please thank this video’s sponsor George Packing Company for their industry support.

  • $700 Million to Connect People in Remote and Rural Areas to High-Speed Internet

    U.S. Department of Agriculture (USDA) Secretary Tom Vilsack today announced nearly $700 million in grants and loans to connect thousands of rural residents, farmers and business owners in 22 states and the Marshall Islands to reliable, affordable high-speed internet through the ReConnect Program,funded by President Biden’s Bipartisan Infrastructure Law. This program is uniquely designed to fund the most difficult high-speed internet projects in the nation, which are the most rural, remote and unserved communities.

    Connecting all communities across the United States to high-speed internet is a central part of President Biden’s Investing in America agenda to rebuild the economy from the bottom up and middle out by rebuilding our nation’s infrastructure. This agenda is driving more than $500 billion in private-sector manufacturing investments, rebuilding America’s infrastructure, lowering costs, and creating good-paying jobs. And it’s transforming our country for the better – reaching communities in every corner of the United States, including those that have too often been left behind.

    “Keeping the people of rural America connected with reliable, high-speed internet brings new and innovative ideas to the rest of our country and creates good-paying jobs along the way,” Secretary Vilsack said. “Thanks to President Biden’s Bipartisan Infrastructure Law, we are connecting rural communities to a global marketplace. These investments will support economic growth and prosperity for generations to come.”

    Today’s high-speed internet investments are part of the fourth funding round of the ReConnect Program. Many residents and businesses in rural areas would not have high-speed internet service without the ReConnect Program, as the program is a key part of the Administration’s Internet for Allinitiative to connect everyone in America to high-speed internet by 2030. Today’s announcement includes $667 million in USDA investments in Alaska, Arkansas, Arizona, California, Illinois, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, South Carolina, Texas, Virginia, Washington, Wisconsin and the Marshall Islands.

    Today’s announcement includes several investments that will benefit people living in Rural Partners Network (RPN) communities. RPN works with hundreds of federal, state and local partners to address specific needs in rural communities that have long struggled to access government programs and funding. RPN helps these communities carry out locally driven plans to create jobs, build infrastructure and support economic growth and stability.

    Examples of projects in this announcement include:

    • In North Carolina, Star Telephone Membership Corporation is receiving a $24.9 million grant to benefit 2,674 people, 84 businesses, 117 farms and four educational facilities in Bladen, Columbus and Sampson counties. Bladen and Columbus are part of an RPN community.
    • In Oregon, Pioneer Telephone Cooperative is receiving a $24.9 million grant to benefit 2,239 people, 50 businesses, 205 farms and one educational facility in Lincoln, Lane and Benton counties.
    • In New Mexico, SWC Telesolutions Inc. is receiving a $9.2 million grant to benefit 4,962 people, 106 businesses, 11 farms and 17 educational facilities in Doña Ana and Sierra counties. Doña Ana County is part of an RPN community.

    Also, as part of USDA’s commitment to expand high-speed internet access, the Hood Canal Telephone Co. Inc. is receiving a $3.8 million loan through the Telecommunications Infrastructure Loan & Loan Guarantee Program. This investment will help construct 16 miles of fiber to provide high-speed internet access to 800 households and 10 businesses in Union, Washington.

    full list of projects from today’s announcement is available online.

    Background: ReConnect Program

    Applicants to ReConnect Program funding must serve a rural area that lacks access to service at speeds of 100 megabits per second (Mbps) download and 20 Mbps upload. Applicants must also commit to building facilities capable of providing high-speed internet service with speeds of 100 Mbps (download and upload) to every location in the proposed service area. Additionally, to ensure that rural households that need internet service can afford it, all awardees will be required to apply to participate in the Bipartisan Infrastructure Law’s Affordable Connectivity Program (ACP). The ACP offers a discount of up to $30 per month toward internet service to qualifying low-income households and up to $75 per month for households on qualifying Tribal Lands.

    Background: Bipartisan Infrastructure Law

    President Biden forged consensus and compromise between Democrats, Republicans and Independents to demonstrate our democracy can deliver big wins for the American people. After decades of talk on rebuilding America’s crumbling infrastructure, President Biden delivered the Bipartisan Infrastructure Law – a historic investment in America that will change people’s lives for the better and get America moving again.

    The Bipartisan Infrastructure Law provides $65 billion to ensure every American has access to affordable, reliable high-speed internet through a historic investment in broadband infrastructure deployment. The legislation also lowers costs for internet service and helps close the digital divide, so that more Americans can take full advantage of the opportunities provided by internet access.

    To learn more about investment resources for rural areas, visit www.rd.usda.gov or contact the nearest USDA Rural Development state office.

    USDA Rural Development provides loans and grants to help expand economic opportunities, create jobs and improve the quality of life for millions of Americans in rural areas. This assistance supports infrastructure improvements; business development; housing; community facilities such as schools, public safety and health care; and high-speed internet access in rural, tribal and high-poverty areas. For more information, visit www.rd.usda.gov.

  • Over 25 Farming Robots to be Featured at FIRA USA 2023 this Fall in Salinas

    Weeding, harvesting, picking, carrying,… Robots are today’s answer to many challenges facing agriculture. And they will show up this fall in Salinas for the second edition of FIRA USA. From September 19 to 21, the Salinas Sports Complex, home of the famous California Rodeo Salinas, will be the place to discover the autonomous farming solutions in action. During three days, expo, demos, pitch sessions and even a robot parade will take place in the Salad Bowl of the World. Please note that the traveling event through California FIRA USA not only focuses on vegetables: trees and vineyards are also at the heart of the environmental and labor issues that agriculture must address… just like FIRA USA!  For this reason, Malcolm Media is partnering with FIRA-USA, and California Ag Network, California Fruit & Vegetable, Pacific Nut Producer, and American Vineyard Magazines are among the proud sponsors of this special event, so be sure to come see us there.

    25+ robots for farming autonomously

    FIRA’s organizers, French association GOFAR, Western Growers and University of California ANR/The VINE announce that already 25 robots have signed up for FIRA USA 2023.

    “Even if FIRA USA 2022 in Fresno was already a success, this year marks a real turn: four months before the event, we already confirmed 25 robots – and it’s just the beginning!”notes Maialen Cazenave, co-director in charge of the partnerships at GOFAR. “Coming from California, other states in the US, and even from Europe, we expect another 10 to 20 robots to partner with us – and we have space to welcome them both on the exhibition area and on the demo zones (on vegetables, fruits, orchards, and vineyards)”.

    From weed control to fruits picking, robots main functions at FIRA USA

    Here is the list of the 25 robots from the companies that already confirmed their participation in FIRA USA 2023:

    • ●  Bluewhite (USA – California): Bluewhite’s Pathfinder transforms any brand of existing orchard or vineyard tractor into a fully autonomous fleet, capable of executing multiple tasks, such as spraying, herbicide, discing, mowing, or harvesting, with high precision and operating efficiency.
    • ●  Naïo Technologies (France and USA – California): Oz, Ted, Orio and Jo: light electric and autonomous ag. robots to offer a sustainable alternative to the use of herbicides that can interface with smart implements to offer a high precision weeding, seeding, mowing and a very precise guidance of the implements.
    • ●  Carbon Robotics (USA – California): high-precision LaserWeederTM leverages sophisticated AI deep learning technology, computer vision, robotics, and lasers.
    • ●  Stout Industrials (USA – California): the Stout Smart Cultivator is a software-defined, tractor-drawn implement that uses machine vision and artificial intelligence to cultivate and weed fields using mechanical blades.
    • ●  Agtonomy (USA): A fully electric, reference tractor that executes labor-intensive field missions such as mowing, spraying, transport, and weeding, in the toughest terrain.
    • ●  Ecorobotix (Switzerland): ARA is a high-precision sprayer developed by Ecorobotix, which enables the ultra-targeted application of herbicides, fungicides, insecticides or fertilizers, reducing the use of them up to 95%.
    • ●  Solinftec (Brazil): scouting robot that scans the crops and record their growth rates, plant health the prevalence of any weeds, suited for farms around 500 acres and works with several types of row crops including corn, soybeans, cotton, wheat, canola and many others.
    • ●  Nexus Robotics (Canada): weeding and scouting robot that provides farmers with real-time information about the size and health of their crops.
    • ●  Verdant Robotics (USA – California): multi-action, autonomous farm robot capable of millimeter-accurate spraying, laser weeding, and AI-based digital crop modeling.
    • ●  GUSS Automation (USA – California): GUSS autonomous sprayers provide a solution to labor challenges while increasing efficiency, precision and safety in orchards, vineyards, and high-density orchards.
    • ●  SeedSpider (USA – California): the WeedSpider can be configured to efficiently and accurately mechanically weed, mechanically thin, or precision spray commercial vegetable crops.
    • ●  Farm-ng (USA – California): Amiga is a modular, all-electric micro-tractor that can turn-in-place, haul, lift, carry tools, cultivate, and is easy to adapt to any farm’s cropping systems and cultural practices.
    • ●  Monarch Tractor (USA – California): fully electric, driver-optimal, smart Tractor platform built to empower farmers by enabling profitable implementation of sustainable and organic practices.●  Mantis Ag Technologies (USA – California): from thinners to sprayers and cultivators, the line of products turns intelligence, automation and data into smart, practical solutions for growers.●  Burro (USA – California): Burros use computer vision, high precision GPS, and AI to follow people to navigate autonomously from A to B while carrying various payloads.●  Robotics Plus (New Zealand): modular platform, designed to accommodate swappable attachments for spraying – mowing, trimming and weed control under development.●  Aigen (USA – Washington) : robotics platform powered by the sun, directly. Like a plant! We aim for affordability and scale, while others aim for high profit margins. We start with the farmer first, and build our platform from there.●  EDETE (Israel): end-to-end artificial pollination service comprising 2 steps that mimics the natural pollination process: 1. collecting and 2. distributing pollen.●  K.U.L.T. (Germany): agricultural machines for soil cultivation and weeding solutions for vegetable production, field crops, ornamental production, herbs, grassland, vineyards, orchards,

      ●  Sabanto (USA – Iowa): aftermarket autonomy system installed on tractors.

      The US largest in-field demo zone for robots

      FIRA USA will host the largest demo zone of farming robots.

      Managed by Triangle Farms, Pacific Ag Rentals and the University of California, the crops will be available for the robots to show their functions on vegetables, fruits, orchards and vineyards.

      To exhibit and/or make a robot demos, manufacturers can contact Maialen Cazenave:

      fira.usa@fira-agtech.com

      Registrations to FIRA USA 2023 are open, please visit: www.fira-usa.com

      About GOFAR

      The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like RobAgri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector.

      About Western Growers

      Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers.

      About The Vine, UC ANR

      The VINE, an initiative of University of California, Agriculture and Natural Resources, is California’s agriculture, food, and biotech innovation network. Our mission is to harness the power of open innovation to help industries and entrepreneurs grow and scale globally while catalyzing technology innovation and commercialization for productive, sustainable, and equitable food systems.

      We connect entrepreneurs to a vast network of public and private sector resources, build collaborations that accelerate technology solutions to solve industry challenges, and grow regional capacity to support global innovation as an economic opportunity.

  • New Farm Bill May Incentivize On-Farm Ag Tech Innovations

    Just as the previous Farm Bill has supported farmers with cost-share programs like EQIP to improve their sustainability, the specialty crop sector of ag is pushing for the coming Farm Bill to support on-farm ag tech innovations in a similar way.  Watch this brief interview with California Fresh Fruit Association President Ian LeMay to learn more.

    Please thank this video’s sponsor Ranch Systems for their industry support.

  • Almond Case Study Tests New ROI Calculator

    Many almond growers have heard their peers, as well as others with interest in improving pollinator habitat and soil health, endorse the planting of cover crops to accomplish those goals.

    Those same growers may have wondered if money spent on seeds and labor as well as the cost of time to manage cover crops truly pay off. Can the economic benefit of cover crops accurately be measured and, if so, what is the return on that investment (ROI)?

    The Almond Board of California (ABC) – in an effort to directly address questions about the ROI of cover crops – recently completed a case study of one orchard in Stanislaus County where cover crops have been planted for a decade. The case study relied on a calculator system developed by the American Farmland Trust.

    Michael Roots, ABC’s specialist for field outreach and education, worked with grower Christine Gemperle to evaluate the ROI of cover crops on 20 acres of her 40-acre orchard near Ceres. The result was an easy-to-read two-page document now available for other growers to review.

    A combination of published machinery and material cost estimates and data supplied by Gemperle was used to estimate the cost of operations, on average, before and after cover crops were planted. The analysis was limited to only those income and cost variables affected by cover crop adoption.

    The bottom line? Gemperle’s net income per acre grew by $499 annually, for a total of $9,976 for the 20 acres. That works out to an ROI of 459% based on the $1,516 average cost of seeds plus the value of her time ($655) each year to fine tune the process.

    Gemperle’s trees were 9 years old when she first planted cover crops in 2012. Thanks to meticulously kept records, she credits cover crops for increasing yield by about 8% while, at the same time, reducing her pesticide and herbicide costs.

    Her strategy – which has evolved through the years – is relatively simple. She plants cover crops in every other row, usually by early October. She waters those seeds during her last post-harvest irrigation of the fall. She uses the “clean” rows – those without cover crop seeds – to remove mummy nuts and prune. Once those tasks are finished, she plants her other cover crop seeds down those rows as well, usually by early December.

    In addition to creating an inviting habitat for honeybees and other natural pollinators, Roots said Gemperle has reduced weed populations, improved soil moisture retention and reduced pesticide applications. She’s also saved money on labor.

    “The diversity of weeds she’s seen has decreased so a lot of the hard-to-kill weeds have disappeared as the cover crop has taken over. She doesn’t have to spray as often and she doesn’t have to use as much material,” Roots explained. “She also doesn’t spray in May for mites because of all the beneficial insects that her cover crops host.”

    Gemperle also has observed that her trees are more resilient, less prone to leaf drop and less prone to wilting during harvest.

    “She’s found a good way to be cost-effective and get the job done in an economic manner. Especially since she’s doing all the work herself,” Roots said.

    Roots added reaching out to the Almond Board or American Farmland Trust to participate in a case study can be a good way for a grower interested in determining the ROI of their existing, or potential future, cover crops. It can be used to determine the ROI of their own orchards as each situation is likely to be unique.

    “Everybody implements cover crops a little differently,” he said.

    Growers interested in the American Farmland Trust’s soil health calculator can learn more at the organization’s website. — By the Almond Board of California