Hillari Bynum Promoted to Senior Position at DFA of California and Safe Food Alliance

DFA of California and Safe Food Alliance recently announced the promotion of Hillari Bynum to Senior Director, Growth and Innovation. In this newly expanded leadership role, Hillari will oversee the organization’s growth-focused functions, including business development, marketing, customer experience, technology enablement and innovation initiatives.

“Hillari has consistently demonstrated the ability to look beyond traditional marketing and identify opportunities to strengthen our organization. From relaunching Safe Food California to leading technology initiatives, she has helped modernize how we serve our members and customers,” said Brendan O’Donnell, President and CEO of DFA of California and Safe Food Alliance.

Reflecting on her new role, Hillari shared, “By combining three teams into one cohesive organization with two clear mandates, we’re creating a stronger, more aligned team that can move faster, innovate more effectively, and deliver greater value to our customers and
members.”